TechTarget Announces 2022 North American Archer Award Winners for Data-Driven B2B Marketing & Sales Excellence
This year’s awards recognize Enterprise Technology leaders across 11 categories
TechTarget, Inc., the global leader in B2B technology purchase intent data and services, announced the 2022 North American winners of the Archer Awards, the Company’s annual awards program that recognizes customers for data-driven marketing and sales excellence. This year’s winners include established leaders and high growth innovators across every major enterprise technology segment. All the award recipients are delivering breakthrough results with innovative digital marketing and sales programs, all fueled by intent data.
“Each year we are honored to recognize leading marketing & sales practitioners from top companies in our industry,” said Michael Cotoia, CEO, TechTarget. “This year’s Archer Award winners are leveraging the power of purchase intent to drive next-level results for their businesses. We are pleased to partner with each and every one of these extraordinary organizations and people and proud of the role that our team plays in contributing to their ongoing success.”
An expert panel evaluated nominations and selected the winners based on criteria established for each category. Awards were presented in a series of virtual engagements.
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2022 North American Archer Awards – Company Winners
Best Account-Based Marketing Program
- F5
Best Demand Generation Program
- HPE
Best Integrated Program
- Software AG
Best Thought Leadership Program
- Red Hat
Best Pipeline Development and Acceleration
- NWN Carousel
Content Marketing Excellence
- Splunk
Data-Driven Sales Excellence
- SUSE
Intent Data Marketing Excellence
- Bitdefender
Partner Marketing Excellence
- Google Cloud
BrightTALK Digital Team of the Year
- Cisco
Digital Team of the Year
- Tanium
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