The SalesStar Podcast: 2023 Audio Interviews

The SalesStar Podcast, features interesting conversations with B2B / Sales thought-leaders and serves to connect their experiences with our growing global community of Sales and SalesTech professionals.

The SalesStar Podcast is hosted by SalesTechStar’s Director of Content Strategy, Paroma Sen.

Catch our episodes on:

One of the best things about The SalesStar Podcast?
Every episode serves to cover trending insights and tips on technology sales and sales tech through short snippets with industry leaders!

Episode 191: The Future of Online Shopping with Anh Vu-Lieberman, VP of Conversion Rate and Optimization at Nogin

Anh Vu-Lieberman, VP of Conversion Rate and Site Optimization at Nogin, a Commerce-as-a Service technology platform shares key insights on modern Online Shopping Trends that are redefining digital markets.

Key topics covered:

How digital shopping has evolved
Customer behaviors and their evolution
The future of online shopping
The impact of AI on online commerce

Episode 190: Current AR Trends in Sales and Marketing with Zac Duff, CEO and co-Founder at JigSpace

Our guest on this episode of the SalesStar Podcast was Zac Duff, CEO/co-Founder at JigSpace, (a platform that helps create and share augmented reality presentations in seconds),
Zac participated to chat about the impact of AR in sales and marketing:

Key topics covered:

Latest AR trends impacting online sales and marketing
How can modern sales teams use AR to influence their sales cycles
The future of AR and how you feel it will change the game for sellers
Few top misconceptions around AR in sales

Episode 189: The Modern State of Digital Advertising with Mark Melvin, EVP and General Manager at Mirriad

Mark Melvin, EVP, Sales & Brand Partnerships, at Mirriad (a leading virtual product placement and in-content advertising solution) joined us in this episode of the SalesStar Podcast to talk about current digital ad trends:

Key topics covered:

Today’s state of digital advertising and how brands/creators are looking to create new revenue streams with new ad models
What it takes to create differentiated ad and online journeys
How brands can enhance today’s online ad experience for end users

Episode 188: Optimizing Customer Journeys with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox

Debbie Braney, Senior Vice President of Global Marketing at Glassbox a Digital Experience Intelligence platform joined
us in this podcast to chat about the latest trends in digital customer journeys.

Key topics covered:

What do end users wants today in their digital buying journeys
What do brands often struggle with when building digital journeys
What makes for a robust digital buying journey today

Episode 187: Building End-to-end Digital Campaigns that Boost ROI: with Curtis Tingle, EVP and CMO at Vericast

Curtis Tingle, EVP and CMO at Vericast (a marketing solutions provider that fuels commerce and brand growth) joined us in this episode to talk about what it takes to build end to end digital campaigns that boost ROI;

Key topics covered:

Challenges faced when building and scaling integrated campaigns
Common strategies that help B2B marketing teams
Impact of generative AI on digital commerce and marketing

Episode 186: Using Email Signatures to Drive Marketing and Sales with Carol Howley, CMO at Exclaimer

Carol Howley, CMO at Exclaimer (an email signature management software) joined as our guest today and is here to talk about the various ways through which today’s digital businesses can use email signatures to their greater advantage.

Key topics covered:

Latest email signature trends
How digital brands can use email signatures to boost marketing and sales
Email signature best practices

Episode 185: Sales Improvements That Can Help B2B Teams Boost Growth with Jason Fitzgerald, SVP, Solution Network at OneStream Software

Jason Fitzgerald, Senior Vice President, Solution Network at OneStream Software, (an intelligent finance platform built
to enable confident decision-making) participated in this episode of the SalesStar Podcast to dive into a few top of mind sales improvements that can help B2B teams boost growth and output;

Key topics covered:

How can B2B sales teams differentiate themselves in the market
What should B2B sales teams focus on changing in their B2B sales cycles
Common sales-marketing and salestech-martech alignment mishaps often seen in B2B tech
The near future impact of AI on sales and marketing

Episode 184: Al and Its Influence on Marketing: with Adri Gil Miner, CMO of Iterable

Adriana Gil Miner, CMO of Iterable, joined us in this episode of the SalesStar Podcast to chat about the growing AI revolution and it’s forthcoming impact on all things B2B marketing;

Key topics covered:

Latest trends in AI
How AI is changing the game across the marketing and advertising sphere
Best practices when it comes to implementing AI powered martech
Future impact of generative AI on sales and marketing

Episode 183: B2B Technology Sales Dynamics with Jason Smith, Senior Sales Engineer at CallTrackingMetrics

In this episode of the SalesStar Podcast, Jason Smith, Senior
Sales Engineer at CallTrackingMetrics, (a digital platform that uses call tracking intelligence to inform contact center operations) joined us to talk about current trends in B2B tech sales;

Key topics covered:

Biggest misunderstandings when it comes to technology sales
Sales Ops and SalesTech processes that work well today
The impact of generative AI to these functions

Episode 182: Improving Technology Sales Renewal Processes: with Brian Fitzgerald, Chief Revenue Officer, Augury

Brian Fitzgerald, Chief Revenue Officer at Augury, a pioneer in Machine Health and Process Health solutions joined as a guest in this episode to talk about what can help B2B tech teams drive better vendor, partner and renewal processes:

Key topics covered:

Technology sales and platform renewals: what should be done to make it easier for end users
How can technology sales evolve further to make the buying process more user friendly
Benefits of subscription and self-serve models

Episode 181: How Podcasts can Drive Growth in B2B: with Justin Steinman, CMO at Definitive Healthcare

In this episode we had Justin Steinman, Chief Marketing Officer at Definitive Healthcare to talk about podcasts and how they can enable growth for B2B brands:

Key topics covered:

Using podcasts to drive B2B brand growth
Podcasting fundamentals that help
What brands can do to increase their listen rates
How podcasting should be integrated to a brand’s other marketing channels

Episode 180: Visual Storytelling Best Practices with Andrew Fingerman, CEO of PhotoShelter

Andrew Fingerman, CEO of PhotoShelter (a platform that empowers effortless visual storytelling) chatted about some of Photoshelter’s latest innovations while throwing light on what it takes to drive effective storytelling through visual content, in this episode:

Key topics covered:

The impact of AI on visual search today and how you feel AI is set to impact this process further
Some of the typical hygiene issues you see digital teams struggle
with when it comes to their visual and creative needs
A few best practices digital teams need to keep in mind to
create above par visual experiences

Episode 179: The Impact of Al in Sales and Marketing with Ketan Karkhanis, EVP & GM, Sales Cloud, Salesforce

Ketan Karkhanis, EVP & GM, Sales Cloud, Salesforce spoke about the increasing use and impact of AI in sales and marketing while taking us through Salesforce’s latest product innovations;

Key topics covered:

How Salesforce’s latest Sales GPT and Service GPT enables sales and marketing efforts
The growing use of AI in sales and marketing areas today
How can B2B teams use AI to drive success

Episode 178: RevOps and Revenue Generation Best Practices with Derrick Herbst, Director-Business Transformation at Conga

Derrick Herbst, Director – Business Transformation at Conga (a scalable revenue lifecycle management solution) joined as our guest to discuss more on what it takes to drive a better RevOps process and strategy when in B2B;

Key topics covered:

RevOps in B2B: Tips to Streamline Processes
RevTech and SalesTech worth focusing on
The future impact of AI on revenue and sales strategies and models

Episode 177: Marketing Automation and Marketing Ops Tips with Raja Walia Founder and CEO of GNW Consulting

Raja Walia, Founder and CEO of GNW Consulting (a Marketing automation and CRM consulting firm) spoke about the importance of a better marketing ops and martech process, in this podcast episode:

Key topics covered:

Challenges brands face when implementing new marketing processes and strategies
How marketing ops teams should help
What can marketing ops teams and leaders to do drive marketing journeys

Episode 176: B2B Marketing Tips with Inbar Yagur, Director of Content and Product Marketing at Lusha

Inbar Yagur, Director of Content and Product Marketing at Lusha a go-to-market intelligence platform, designed for sales, marketing and recruitment teams joined us in this episode of the SalesStar Podcast to chat about a few marketing tips that are crucial to current day challenges:

Key topics covered:

What drives content marketing effectiveness
Growing online engagement metrics in a crowded digital market
AI and its impact on modern marketing

Episode 175: Go-to Market and Marketing Best Practices with Bryan Law, CMO at Zoominfo

Our guest in this episode of the SalesStar Podcast was Bryan Law, CMO at ZoomInfo, a leader in modern go-to-market software, data, and intelligence;

Key topics covered:

Go-to market models that work well in B2B
Tools that enable a better GTM and marketing process
The future of martech and B2B marketing

Episode 174: B2B Customer Engagement with Mike Molinet, Co-Founder, Thena

Mike Molinet, Co-Founder, Thena spoke about the impact of messaging tools and how they are set to create new fundamentals for business communication in this episode:

Key topics covered:

The growth of messaging / communication platforms in B2B
How can B2B teams use these platforms to drive more sales and marketing collaboration and quicker output
The importance of having a messaging/collaboration platform

Episode 173: B2B Revenue Generation Hacks with Justin Schweisberger, Chief Revenue Officer at Pramata

Justin Schweisberger, Chief Revenue Officer at Pramata, (a solution that focuses on providing complete, cross-functional contract visibility) joined as our guest in this episode of the SalesStar Podcast, to talk about what it takes to drive B2B revenue generation tactics more successfully in 2023:

Key topics covered:

- Revenue generation and measurement fundamentals that B2B CROs today need to be more attentive to

- Tips for better alignment between revenue/revops, marketing and sales teams to drive a central business goal
- Revtech and Salestech best practices

Episode 172: Keeping Sales and Marketing on The Same Page: with Scott Kolman, Chief Marketing Officer at Cresta

Scott Kolman, Chief Marketing Officer at Cresta (an AI-powered platform that helps contact center agents unlock their full potential) joined in as our guest in this episode of the SalesStar Podcast to talk about better sales-marketing unification best practices:

Key topics covered

Tips to drive better collaboration between sales-marketing teams
How to create better frameworks and fundamentals so processes, data and campaigns can be shared between both teams
What type of salestech-martech help drive better unification practices

Episode 171: People Culture and its Impact on Business Growth: with Linda Lee – Chief People and Culture Officer, Velocity Global

Linda Lee – Chief People and Culture Officer at Velocity Global (a platform that helps simplify onboarding, pay and compliance related business matters) joined as our guest in this episode to talk about a very crucial element in a typical organization: the people culture and its impact on overall growth:

Key topics covered:

Fundamentals in people and culture that brands in B2B should sport more of

How tech brands can use HR experiences to not just drive company culture but also business and financial growth

Future workplace trends and norms for B2B brands

Episode 170: Creating Connected Brand Experiences: with Jamie Adams, Chief Growth Officer at Scorpion

Jamie Adams, Chief Revenue Officer at Scorpion a provider of technology and services helping local businesses thrive joined us as a guest in this episode to discuss changing B2B consumer trends and what sales and marketing teams need to do to boost connected brand experiences:

Key topics covered:

How consumers in B2B want brands to build connected experiences
What can sales and marketing teams do to unify brand journeys
How sales and marketing teams can use customer data to build ROI and scale revenue ops

Episode 169: B2B Sales, Process Enhancements and Tips: with Sean Flynn, SVP of Global Sales at Avalara

Sean Flynn, SVP of Global Sales at Avalara joined as our guest in this episode to highlight more on what sales teams can do in a tough economic climate to drive business objectives.

Key topics covered:

Driving sales resilience in a tough economic climate
Sales processes and strategies that can boost goals in 2023
Five things that should change in B2B sales!
Salestech trends dominating B2B sales

Episode 168: AI and its Impact on Marketing and Sales with Marco Lagi, Vice President, Artificial Intelligence at Intentsify

Marco Lagi, Vice President, Artificial Intelligence at Intentsify (a platform that provides B2B organizations comprehensive buyer-intent intelligence) spoke about the growing impact and benefits of AI in this podcast episode:

Key Topics Covered:

How AI is disrupting sales and marketing processes
Common user misconceptions surrounding AI
Five fundamentals for first time users of AI to keep in mind

Episode 167: Precision Based Marketing Tips – with Carter Lassy, Chief Product Officer at Terminus

Carter Lassy, Chief Product Officer at Terminus (a platform that empowers marketers to drive revenue impact with account-based marketing) joined as our guest in this episode of the SalesStar Podcast;

Key topics covered:

Intent data – benefits and challenges teams face when using intent data
How can marketers be more precision based in their approach?
GTM practices and tips that work in a dynamic market

Episode 166: Renewed Sales-Marketing Alignment Tips: with Melton Littlepage, CMO at Outreach

Melton Littlepage, CMO at Outreach (a platform that empowers the entire end to end sales process) joined us as a guest in this episode to highlight some of Outreach’s latest innovations and discuss the importance of improved sales-marketing alignment:

Key topics covered:

Unifying your martech/salestech and marketing-sales processes
The impact of AI on marketing and sales
How B2B teams should look at optimizing their salestech and martech to drive goals and alignment

Episode 165: Why You Need Video In your Sales and Marketing Outreach: with Karthi Mariappan, Co-founder and CEO at Hippo Video

In this podcast we had Karthi Mariappan, Co-founder and CEO at Hippo Video chat about the various use cases and benefits of video across marketing, sales and other customer facing roles in B2B:

Key topics covered:

Why does video benefit sales and marketing teams
How leading brands use video as part of their outreach to drive end goals
Best practices to keep in mind when implementing a video strategy

Episode 164: The Growth of Digital Experience Platforms with Darren Guarnaccia, president of Uniform

Darren Guarnaccia, president of Uniform a Digital Experience Composition Platform (DXCP) that helps marketing and development teams collaborate to deliver better customer experiences joined us as our guest to discuss the future of DXCP.

Key topics covered:

What is driving more adoption of Digital Experience Composition Platforms
How are digital experience tools being used to drive organizational and end user experiences
The future for DXCP

Episode 163: The Benefits of Video in Sales, Marketing, HR and more with Jonathan Lister, COO at Vidyard

Jonathan Lister, COO at Vidyard shared some insights into the various ways in which different B2B teams (sales/marketing/HR and others) can benefit from using videos, from prospecting to job hunts:

Key topics discussed:

How brands use videos to drive sales/marketing experiences and goals
Benefits of videos across B2B functions including HR
Best practices for optimizing use of video to drive B2B goals

Episode 162: Lead Generation Best Practices with Eric Watkins, president of outbound sales at Abstrakt Marketing Group

Eric Watkins, president of outbound sales at Abstrakt Marketing Group joined this episode as our guest to talk about a few lead generation tactics that can empower B2B teams:

Key topics covered:

B2B lead generation: best practices
Creating a balance between inbound and outbound strategies
Aligning multiple teams on core objectives

Episode 161: How to Establish Better Customer Success Frameworks with You Mon Tsang, CEO and Founder of ChurnZero

We welcomed You Mon Tsang, CEO and Founder of ChurnZero, (a leading Customer Success platform and partner for growing SaaS and subscription based businesses) to this episode of the SalesStar Podcast to discuss ways in which B2B tech brands can build better customer success frameworks.

Key topics covered:

The evolution of ChurnZero
How customer success trends are changing in B2B
The impact of AI/Generative AI in sales and marketing

Episode 160: Enhancing Inter Department Collaboration in B2B: with Tyrona Heath, Director of Market Engagement at LinkedIn’s B2B Institute

Tyrona Heath, Director of Market Engagement at LinkedIn’s B2B Institute spoke about the benefits of having better inter department collaboration to drive B2B growth in this podcast:

Key topics covered:

What should growth marketers and sales teams keep in mind in today’s B2B environment
How can inter department collaboration drive unified growth models
The importance of having the office of the CFO involved

Episode 159: The Benefits of AI in Content Development, Marketing and Sales with Ben Pines, Director of Content at AI21.com

Ben Pines, Director of Content at AI21 Labs and WordTune joined us as a guest to highlight more on how AI is enabling the whole content experience in today’s business and digital marketplace:

Key topics covered:

How AI is redefining content creation for marketing and sales teams
How leading brands use AI to transform their content experience

The future of AI in marketing and content

Episode 158: Optimizing Sales and Brand Journeys with Ken Hohenstein, CRO at OneStream

Ken Hohenstein, Chief Revenue Officer at OneStream a market-leading intelligent finance platform that reduces the complexity of financial operations participated in this episode to discuss more on what modern day sellers should do to optimize brand journeys:

Key topics covered:

What works in B2B sales
Building sales cycles and journeys that create value
The future of B2B sales and salestech

Episode 157: Inventory Optimization and Its Impact on Supply Chains with Richard Lebovitz, President and CEO, LeanDNA

Richard Lebovitz President and CEO, LeanDNA, an inventory optimization and execution platform that synchronizes workflows joined us in this episode to talk about the growing demand for inventory optimization software, and its impact on supply chains;

Key topics covered:

How are factory inventory optimization systems changing the whole supply chain game today
How will more commerce / distribution companies look at these tools as an advantage
How brands can use these tools to tie into actual user experience

Episode 156: Purpose-led Advertising Fundamentals with Julia Hitchman, Chief Commercial Officer at Good-Loop

Julia Hitchman, Chief Commercial Officer at Good-Loop (a Purpose-Powered advertising platform that unites brands, consumers, charities & publishers) joined us in this chat to share a few best practices that can help drive ad revenue goals:

Key topics covered:

Growth strategies that enable ROI for B2B advertisers and marketers
How B2B commercial officers can use tech and new processes to push boundaries
The future of B2B sales

Episode 155: How Employee Recognition Programs Can Keep Salespeople on Their Toes: with Kevin Yip, Co-founder and President of Blueboard

Kevin Yip, Co-founder and President of Blueboard (an employee rewards and recognition platform for the modern workplace) discussed the impact of recognition programs on B2B teams:

Key topics covered

Why are employee recognition programs crucial in B2B
How employee recognition programs enable sales team ROIs
Business growth must-dos based on Blueboard’s journey

Episode 154: B2B Business Development Tips for 2023 with Brian Bero, cofounder and VP Sales, Strike Graph

Brian Bero, cofounder and Chief Revenue Officer, Strike Graph (a compliance SaaS solution that helps simplify security certifications) joined us in this episode to talk about a few trending B2B business development tips that should be on every sales teams radar through 2023:

Key topics covered:

Latest B2B business development trends
Sales practices that are proven to work within B2B tech
How will salestech reshape B2B/B2C sales

Episode 153: Personalization and the Future of Sales with Collin Mitchell, Chief Evangelist at Humantic AI

Collin Mitchell, Chief Evangelist at Humantic AI (a Buyer Intelligence platform for revenue teams) spoke about the benefits and importance of better personalization tactics in sales:

Key topics covered:

Importance of personalization
Out of the box practices that can drive sales journeys
How lean teams can scale ROI

Episode 152: Sales Compensation Best Practices for B2B Sales Teams with Grayson Morris, CEO at Performio

Grayson Morris, CEO at Performio, (a platform that helps handle complex incentive compensation plans, processes, and strategies) spoke about the importance of having an effective compensation plan for salespeople:

Key topics covered:

Why B2B sales leaders need to have better sales compensation structures
How a good B2B sales compensation plan can enable better sales
Top practices to follow when putting a commission strategy in place

Episode 151: Driving Growth Across e-Tail with Kate Musgrove, Managing Director for Asia Pacific, Bazaarvoice

Kate Musgrove, Managing Director for Asia Pacific at Bazaarvoice, (a platform that builds smarter shopper experiences across the entire customer journey) shared a few fundamentals and best practices for e-tailers in this podcast:

Key topics covered:

Regional expansion tips and practices for SaaS teams
How e-tailers can build better online experiences for end users
The future of eCommerce and e-Tail

Episode 150: The Future of Customer Success with Allison Tiscornia, Chief Customer Officer at ChurnZero

Allison Tiscornia, Chief Customer Officer at ChurnZero, (a Customer Success platform for growing SaaS businesses) discussed more about the future impact of customer success in B2B.

Key topics covered:

Trends that dominate B2B customer success journeys
How leading brands plan their customer success workflows
The future impact of customer success in B2B

Episode 149: Sales Practices and Tips For Recessionary Times with Ed Hill, SVP – EMEA at Bazaarvoice

Ed Hill – SVP and GM for the EMEA – at Bazaarvoice, (a platform that helps build smarter shopper experiences across the entire customer journey) spoke about a few trending sales practices and tips;

Key topics covered:

What sales teams should do to thrive in a challenging market
How salespeople can enhance their skillset and salestech knowledge to drive ROI
Common B2B sales and salestech challenges

Episode 148: Core Sales Strategy Best Practices with Stephanie Vandenberg, GM and SVP Revenue & Growth at Verve Group

Stephanie Vandenberg, GM, SVP Revenue & Growth, at Verve Group (an omnichannel ad platform that connects advertisers, agencies, brands, and publishers to people in real time) spoke about a few top media-sales trends while sharing some tips on improving brand sales outcomes;

Key topics covered:

- Building a strong sales foundation: what it takes
- Salestech that help enables sales processes in B2B
- The future of media sales and advertising