air up Selects Radial’s eCommerce Solution in U.S. Launch

Dual location network strategically supports the brand’s fulfillment needs to expedite order processing and delivery timelines

Radial, a bpost group company, the leader in eCommerce fulfillment, announced that scent-flavored hydration company air up® has selected Radial’s eCommerce solution to support the company’s entry into the United States’ food and beverage market. air up®’s scent-flavored hydration system will ship from two of Radial’s fulfillment centers in California and Ohio.

“We are proud to support brands that have goals aligned with our own such as bringing products to market that also have a focus on sustainability. We look forward to working together to support their future success.”

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Through the partnership with Radial, air up® will receive the best-in-class order management system (OMS) and fulfillment solution across the network allowing the newly U.S.-launched hydration company to distribute nationwide. ROM connects demand to supply, enabling air up® to continue regional expansion to support its eCommerce growth.

Since launching in Germany in 2019, air up® has focused on reimagining how consumers hydrate by developing a refillable bottle that turns plain tap water into flavored water through scent alone. As the demand for alternatives to sugar-filled fizzy drinks continue, the company brings its innovative and sugar-free refillable drinking system to the U.S. to transform Americans’ taste of plain water through the power of scent.

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“After a successful launch in Europe, we’re thrilled to bring our scent-flavored hydration system to the U.S. and revolutionize how American consumers experience water consumption,” said Christian Demers, US, CEO of air up®. “Being able to utilize Radial’s solutions and fulfillment services from two locations allows us to quickly deliver to consumers nationwide. Now having these capabilities, we have the opportunity to further our expansion and establish air up® as a predominant player in the food and beverage category.”

“We are excited to bring air up® into our eCommerce solution and provide them with a fulfillment network and OMS solution as they expand their footprint in the U.S.,” said Laura Ritchey, Chief Operating Officer, Radial. “We are proud to support brands that have goals aligned with our own such as bringing products to market that also have a focus on sustainability. We look forward to working together to support their future success.”