Posadas and Sabre Will Collaborate to Boost the Distribution Strategy of the Hotel Operator

The multi-year agreement will help the Mexican hotel operator accelerate its growth plans and drive higher revenue through Sabre’s SynXis Central Reservations.

Sabre Corporation, a leading provider of software and technology powering the global travel industry, today announced a new distribution agreement with Posadas, Mexico’s leading hotel operator, which will help accelerate its growth plans and drive higher revenue through Sabre’s SynXis Central Reservations (CR) platform.

The agreement will allow the hotel operator to put its inventory in front of hundreds of thousands of travel agents globally across all major global distribution systems (GDS) through Sabre Hospitality’s innovative SynXis CR. This platform offers specific functionalities and capabilities that help drive higher revenue and streamline internal processes, improving efficiency.

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“Sabre is an important travel technology company in the world and with leadership in Mexico that offers a comprehensive distribution platform for the different sales channels including the Global Distribution Systems (GDS),” said José Jaime Lorenzo, director of Revenue Management, Technology and Distribution, Posadas. “Our partnership with Sabre includes replacing our current GDS connectivity technology with SynXis.”

Sabre also continues to support Posadas’ GDS marketing, helping to position its hotels under the Live Aqua, Grand Fiesta Americana, Curamoria Collection, Fiesta Americana, The Explorean, IOH, Fiesta Inn, Gamma and one brands through Sabre’s Sponsored Property and Promospot campaigns.

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“We are delighted to support Posadas’ distribution strategy with the implementation of SynXis CR. To successfully compete and drive incremental revenue opportunities, it is essential that hoteliers equip themselves with the right technology tools to put their offerings in front of global markets,” said Frank Trampert, senior vice president and global general manager, Community Sales, Sabre Hospitality. “We are excited to enable Posadas to capture and create future travel demand in a key market like Mexico and beyond.”

Available in eight languages, SynXis CR enables a single system of record that can help implement hoteliers’ distribution strategy, reaching the industry’s broadest distribution points and supporting their business goals. Hotel owners and managers can enter and maintain their own property information, including rates, photos, inventory and policies, as well as view booking data and reports through the SynXis online portal, where they can access various marketing tools.