Wish Collaborates With Nasdaq to Launch “Pop Up” Vending Machine in Times Square Packed With 22 Must-have Items for 2022
100% of all sales to go to The Robin Hood Relief Fund
ContextLogic Inc., one of the world’s largest mobile ecommerce platforms, today announced a collaboration with Nasdaq on the installation of a co-branded vending machine shopping experience at 4 Times Square (corner of Broadway & 43rd Street, NY 10036), which will be open from Dec. 16-18.
“Wish is all about creating a fun and entertaining shopping experience, and we’re now bringing that fun to the streets of New York with our first-ever vending machine, packed full of 22 popular products for 2022”
Packed with “22 popular products for 2022” that can be purchased on the Wish platform, the pop up is intended to give New York city residents and visitors an opportunity to shop for their last-minute holiday must-haves. The vending machine will include tech essentials such as motion sensor night lights, portable power banks and LED light up beanies.
Stock will be maintained throughout the day, and the machine will be regularly sanitized to comply with COVID-19 safety regulations. Shoppers will be able to pay contactless by card.
100% of sales from the vending machine will be donated to The Robin Hood Relief Fund – New York’s largest poverty-fighting organization.
To drive more donations from Wish and Nasdaq, shoppers are invited to share a photo of their vending machine purchase with the hashtag #WISH22 on Instagram or Twitter. For every photo posted, Wish and Nasdaq will donate 5X of each purchase price to Robin Hood Relief Fund, up to a total donation of $28,000.
As an additional way to ring in the holiday season, Wish is also offering a one-time promo code – WISH22 – for a 22% discount across the Wish app between Dec. 16-18.
Read More: SalesTechStar Interview With Renato Becker, Omnichannel Product Manager At Rocket.Chat
“Wish is all about creating a fun and entertaining shopping experience, and we’re now bringing that fun to the streets of New York with our first-ever vending machine, packed full of 22 popular products for 2022,” said Glenn Lehrman, VP, Marketing at Wish. “With all sales going towards a very worthy cause, there’s no better reason to stop by and pick up these trending Wish goods just in time for the Holidays.”
“We are deeply honored to partner with Wish as their charity of choice this holiday season. Robin Hood has been fighting poverty for 33 years and, each year, we invest in more than 300 nonprofit partners who are on the frontlines feeding, housing, educating, and caring for our most vulnerable neighbors. With so many facing unprecedented challenges, every dollar will help to get families back on their feet, get kids back on track, and get New Yorkers back to work,” said Richard R. Buery, Jr., Chief Executive Officer at Robin Hood.
