Supplied Launches SocialCart To Enable Seamless Online Selling for Small Businesses

Supplied, the all-in-one wholesale platform that supports the entire selling cycle of an online retail store, announced the launch of SocialCart. A first-of-its-kind e-commerce subscription model with competitive pricing, SocialCart deepens Supplied’s position as a trusted and valuable resource to the small business owner looking to scale online. Started in 2020, Supplied equips small retail business owners with the tools, knowledge, and community to kickstart and grow their business online. SocialCart furthers this mission by providing entrepreneurs industry-leading features such as Facebook Live auto-invoicing enables sellers to capitalize on shifting e-commerce trends, while simplified webstores and inventory management streamline backend management.

“For small business owners and especially the solopreneur, time is money,” said Joseph Heller, Founder, and CEO of Supplied. “I started Supplied with the goal of democratizing access to retail business ownership for anyone—not just those with high capital and unlimited resources. We have created a platform where new business owners can seamlessly connect to manufacturers, which removes minimum order quantities. Plus, we invite our sellers to be a part of a community that helps and empowers them on this journey. Through Supplied, thousands of small business owners are able to get their dream business off the ground. SocialCart’s suite of tools expands Supplied’s power by saving hours of time to allow small business owners to mitigate the back office work, and focus on the fun, creative part of running a business.”

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COVID-19 has permanently changed the way consumers shop, with e-commerce expected to make up a whopping 22 percent of retail sales worldwide by 2023. To meet evolving consumer shopping behaviors, small business owners need the technology and tools to show up where their customers are online. SocialCart is leaning into the growing social commerce trend, which is growing in the U.S. and is already a mainstream way of shopping in Asia. With small businesses increasingly leveraging Facebook and Instagram Live as a meaningful sales channel, SocialCart provides a seamless platform for them to grow and scale while eliminating back-office management. In the future, the tool will enable selling across all top social media platforms in order to offer sellers an omnichannel approach to running their business online.

“As a small business owner, SocialCart has allowed me to expand my business in a time when many are shrinking. While I have a thriving brick-and-mortar location, SocialCart has allowed me to get my shop into the Facebook Live arena, expanding my shop’s reach and sales potential. The ability to easily move products on and off my live sales from their inventory management system is a huge time saver, as is their easy-to-use integrated live sales capture software,” says Supplied customer Mary Moss, Owner of Beverly Dry Goods who has been using the platform in beta. “I had planned on getting into the live sales arena ‘one day’ but SocialCart has made that move not only happen sooner, thus more sales potential but also easier than I ever imagined!”

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SocialCart offers a subscription model made up of three plans (Basic, Growth, and Pro) that offer the following tools to make online selling easier than ever:

• Facebook Live Auto-Invoicing – Guaranteed to save hours of time, after each Facebook Live, sellers can view the invoices sent by SocialCart’s software and the payment status of each invoice. All that’s left to do is pack and ship.
• e-commerce Webstore – With no setup or maintenance needed, SocialCart provides small businesses a fully functional webstore with a personalized SocialCart subdomain.
• Inventory Management System – A simplified inventory management system helps small business owners stay organized, add products from any wholesaler, and have Supplied orders automatically synced.

While SocialCart’s subscription model includes these new tools, Supplied users have free access to Supplied’s wholesale marketplace with no minimum order quantity, 30% off with Group Buy, free resources, and educational tools through Supplied University, as well as community support. As retail tech continues to evolve, SocialCart is a huge push forward for Supplied in truly supporting the full selling cycle. This platform is a major asset to the live-selling community and is empowering small business owners everywhere to make their dream of getting their business off the ground, a reality.