GOJA, an industry leader in creating, buying, and scaling Amazon-focused brands, is proud to announce recent significant growth in global brand acquisitions driven by investment and expansion. Leveraging a team of over 160 Amazon professionals, technology and 12 years of marketplace expertise, recent deals have built upon GOJA’s expanding brand portfolio momentum, bringing their total number of SKUs to over 1,000.
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“Our accelerated growth and acquisitions are fueled by third-party sellers recognizing the unique value we provide as an established Amazon operator, integrator, and aggregator”
“Our accelerated growth and acquisitions are fueled by third-party sellers recognizing the unique value we provide as an established Amazon operator, integrator, and aggregator,” explained Walter Gonzalez, Jr., CEO, president and founder of GOJA. “Well-capitalized aggregators are aggressively acquiring Amazon brands, but our foundation as an operator, building brands from the ground up, is a key differentiator. Our 12 years maturing alongside Amazon gives us a distinct advantage on the operations side.”
“GOJA has the longest and most successful track record on Amazon with deep experience, technology, and talent to deliver real and sustainable growth for acquired businesses while creating additional revenue from new product integrations,” Gonzalez, Jr. said. “Our robust and mature proprietary technology is built to integrate products seamlessly with our well-established platform. We know how to run and grow successful, profitable businesses on Amazon and have a dozen-year track record of success to back it up.”
Investment: Fully Funded and Ready To Buy Great Brands
Strong investment has helped fuel GOJA’s impressive brand expansion and growth momentum. GOJA’s leading investors include private equity (PE) industry giant J.P. Morgan, the multi-stage growth equity firm 3L, and Next Coast Ventures, who invest in entrepreneurs building disruptive companies in big markets. Additionally, GOJA entered into a partnership this July with SellersFunding, the leading digital provider of integrated financial services solutions for up and coming e-commerce entrepreneurs. These investments and partnerships have fueled more and bigger acquisitions as GOJA builds upon its ever-expanding brand roster by acquiring Amazon third-party sellers who fit their profile.
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Expansion: Deals Made Easy Through Process and Support
With the support of its investors, GOJA has grown to more than 160 Amazon experts operating across three continents. In 2019, GOJA began selling on marketplaces from a 800-square-foot office space. Today, GOJA is one of the largest Amazon sellers in the world, with professionals managing a rapidly expanding brand portfolio from their Miami headquarters and offices in Bolivia and China.
GOJA supports third-party Amazon sellers through every step of the acquisition process (brand valuation, due diligence, legal preparation, account migration, etc.). Their deep deal experience and seamless process has ensured a smooth and timely brand acquisition in typically 30 to 45 days from start to close.
