New Report Shows 48% of US Consumers Still Prefer In-Store Shopping
Raydiant, a full-service digital signage and experience platform provider, has released the findings from their State of the In-Store Experience Report.
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The report surveyed 1,000 US consumers on July 22, 2021, with a goal of better understanding the impact the in-store experience has on modern consumers.
Bobby Marhamat, CEO of Raydiant, said: “The findings confirm our belief that brick-and-mortar retail is not dying, it’s simply evolving, and that the retailers who are focused on creating true in-store experiences are positioned to thrive as the retail landscape continues to evolve.”
Key Findings:
- 48% of respondents prefer to shop in-person at a physical store when given the choice.
- 82% of respondents say a positive in-location experience makes them more likely to return to a physical establishment.
- 42% of respondents say in-store customer service has improved over the past six months.
- 47% of respondents estimated that they’ve spent more than 51% of their shopping budget in physical locations so far in 2021.
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