Industry Leaders Cvent and Meeting Professionals International (MPI) Extend Long-Standing Strategic Partnership
Multi-year agreement further expands Cvent’s global partnership with MPI & highlights MPI’s continued commitment to connect the global meeting and event community through engaging experiences
Cvent, a market-leading meetings, events and hospitality technology provider, and Meeting Professionals International (MPI), the largest global meeting and event industry association, announced the extension of their strategic partnership through 2024. Together, Cvent and MPI will continue to deliver educational opportunities and thought leadership content to MPI’s global community of more than 60,000 meeting and event professionals. In addition, Cvent’s technology will be used to provide personalized, engaging experiences across MPI events, including its signature events, MPI World Education Congress (WEC) and the European Meetings and Events Conference (EMEC).
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“Our daily chapter work is deeply enmeshed with Cvent, our chosen event management solution”
Through the partnership, MPI will leverage Cvent’s event marketing and management platform, including event registration, mobile event apps, onsite solutions, speaker & exhibitor management, and more. By utilizing Cvent technology, MPI leaders can more efficiently and effectively market and manage their events, increase membership engagement, and grow overall event impact. In addition, MPI’s nearly 70-chapter organizations get preferred access to Cvent’s technology with additional benefits for individual chapter members, including exclusive Cvent Certification and training opportunities.
“We’re extremely proud to continue our longtime partnership with MPI,” said Cvent CEO & Founder, Reggie Aggarwal. “As the largest meeting and event industry association worldwide, MPI has remained steadfast in its commitment to creating a community that advances the industry – and the careers of the people in it. After what’s been a difficult last 18 months for meeting and event professionals, it’s more important than ever to continue this mission. We’re proud to support MPI, and their 60,000 community members around the world, so that they can continue to produce engaging experiences that educate and inspire.”
Paul Van Deventer, President & CEO of MPI, added, “It’s an honor to continue our partnership with Cvent. As a market leader with decades of experience, they have the deep industry insights and innovative technology MPI needs to elevate and expand on our mission to connect the global meeting and event community to learn, innovate, collaborate, and advocate. Now, more than ever, technology plays a critical role in our ability to deliver impactful experiences to our members and with Cvent as our partner, we’re well-positioned to deliver exactly that now…and for years to come.”
“Our daily chapter work is deeply enmeshed with Cvent, our chosen event management solution,” said Kate Page, CMP, 2021-2022 MPI New England Chapter President. “We rely heavily on the established partnership we have built over many years with their team. From contract initiation and solution guidance with our partner marketing associate, to the friendly and intricate assistance provided by their product support team, the engagement we feel is that of total immersion. We learn, grow, and shine because of the many elements of knowledge Cvent supplies to our chapter administration, education, and membership teams. Cvent, we’re on for the long haul!”
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