Workstorm Taps Industry Executive, Entrepreneur for New Chief Commercial Officer Role
Bill Portin to lead sales and business strategy for privacy-first collaboration platform
As the world has embraced hybrid work and businesses’ need for digital collaboration has skyrocketed, Workstorm has tapped entrepreneur and industry executive Bill Portin to scale the privacy-first collaboration platform’s market presence. In this role, Portin will lead business strategy to position Workstorm as the go-to platform for organizations seeking to boost productivity, privacy and security in a hybrid environment.
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“Bill has experience crafting recurring revenue models for subscription services and directing tech industry sales teams to billion-dollar targets,” Workstorm CEO Raj Fernando says. “There’s a huge need today for businesses to stay connected and productive from anywhere, and I’m confident that Bill will help us position Workstorm as the collaboration platform of choice for modern companies as they navigate hybrid work.”
Workstorm Taps Industry Executive, Entrepreneur for New Chief Commercial Officer Role
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Portin brings a unique track record of driving results and accelerating growth by leading sales, marketing and strategy transformations in both public and private companies. His extensive background in driving execution in multibillion-dollar businesses and startups will play a vital role for Workstorm as the company accelerates its sales investments.
Most recently, Portin served as chief revenue officer at the private equity–backed Pioneer Square Brands in the education technology space leading global sales and business development. He was also a founding executive team member at Parallels, a pioneer in virtualization software, as the vice president of global sales.
“My passion is building scalable sales strategies that transform companies into high-growth, data-driven organizations that outperform competitors,” Portin says. “Workstorm offers the perfect mix of digital structure and collaboration technology to change how hybrid and remote companies can thrive. I’m thrilled to join Raj and the team in building collaborative solutions that will shape the future of work.”
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