AI Tech Firm Kortical Helps Drive Revenues for Business

Kortical is configuring machine learning algorithms faster, helping companies with first mover advantage.

British AI tech start-up Kortical, which helps companies use machine learning (ML) and artificial intelligence (AI) capabilities, has improved 10x their success rate of generating positive outcomes across their organisations vs the industry average.

Companies use ML and AI to help predict demand for their products and services, for pricing and an array of business decisions yet only 9% of these tech implementations are ROI positive. Kortical’s platform is able to quickly absorb the data sets of any company and creates algorithms that offer strategic and commercial insights for them. Saving them time and investment in large scale tech investment, the platform has delivered 92% ROI positive outcomes for business.

Read More:  Oro Inc. Launches OroMarketplace to Drive Multichannel B2B Sales Growth for Businesses

Andy Gray, CEO and co-founder at Kortical commented: “At the moment businesses are still in the early days of the machine learning gold rush, where you can crest a hill and stumble upon a nugget. Better ML accelerators are like better metal detectors helping you find those nuggets faster.”

Kortical is working with a wide range of customers across industries, from saving 54% on the blood supply chain waste for the NHS, to enabling faster and more impactful ML project delivery for Capita, to “significant operational efficiencies” through back office automation of tax processes at Deloitte and hyper-personalised marketing with Hyundai. As well as working with smaller start-ups.

Read More:  SalesTechStar Interview with Nikhita Hyett, MD, Europe at BlueSnap

“Initially it was really only the big players that were the early adopters, where they had the luxury to experiment with new technology and those experiments have turned into significant business so increasingly we’re seeing smaller businesses that recognise the strategic advantage and huge potential of ML to really distance themselves from their competitors” added Andy Gray.

Kortical came into existence because the original founders Andy and Alex were trying to create an AI product but as they engaged different customers, they found that the data was always a little different and they needed to keep building new models but that the process was slow, error prone and repetitive. Kortical is the culmination of 7 years of trying to take the pain out of creating enterprise ready AI and ML solutions, quickly and easily but with enough control that expert users can still create exactly what they want.

Read More:  Winning In Sales In A Pandemic, One Year Later