When customers already have sufficient information about a brand before a sales rep contacts them, it can reduce the sales cycle and lead to faster wins! How are leaders in tech ensuring marketing and sales work more closely together to feed customers with the right information at the right time?

We share a few interesting snippets and learnings from some of the best in B2B sales along with the latest in sales technology in this weekly highlight!

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SalesTech Quote-of-the-Week!

Data is prevalent and growing exponentially, but you have to be able to use and analyze it in real-time to make strategic business decisions as things are happening. At the end of the day you have to understand what your customers are doing so that you as a salesperson or marketer can better understand how you’re bundling your product, pricing your product, and then billing on that for your customers. Billing data is powerful because it allows you to really look at your customer base and determine what areas of your product they’re using, where they’re finding value, and even what they don’t like about your product. You can use this insight to identify and attract the ideal customer, better position yourself in your market, and also drive your product roadmap to make your product more aligned with what your customers want. When you know all these things, then you can price strategically on that information.-Paul Lynch, CEO at Chargify

Top SalesTech News of The Week: 05^th July to 09^th July 2021!

• New Careers Platform for Software Sales Professionals Launches
• Pine Labs Announces A Total Round Size Of USD 600M
• Clarity Benefit Solutions Launches Vaccine Reward Solution
• LG Innotek Won GM Supplier Quality Excellence Award for Four Consecutive Years
• Pitcher Earns Number One Spot in Enterprise User Adoption for Sales Enablement
• PAR Technology Adds Data Analytics Platform OneDataSource to its Brink POS® Integration Partner Ecosystem
• LG Elevates Digital Transformation With Opening Of New Cloud Call Center
• Silverline Acquires Award-Winning Salesforce Partner Shift CRM
• Vantiq and IBM Collaborate to Deliver Edge Solutions at Scale for Enterprise Clients
• ZW Data Action Technologies Partner With VCan Fintech for Cross-Border E-Commerce Solutions
• BigCommerce Expands into the Netherlands, France and Italy for Localised Ecommerce Experiences
• 18-Year Salesforce Veteran Robert Zimmermann Joins Qualified.com as Chief Revenue Officer
• Pipedrive Appoints Laurence Capone as the New CFO to Implement Company’s Financial Vision
• Playvox Achieves SOC 2 Type II Certification
• Domo Named an Overall Leader in the 2021 Dresner Wisdom of Crowds® BI Market Study
• Cloudmed Acquires MCRC Group, Expanding Revenue Intelligence Capabilities
• Creatio Announces Open Partner Day for the Channel Network
• Paperless Parts Integrates with Infor VISUAL to Extend Its Functionality and Help Manufacturers Quote Faster
• Mastercard SpendingPulse: U.S. Retail Sales Grew 11.0%* Year-Over-Year in June
• Replenium Adds CPG Executive Marcia Webb to its Senior Leadership Team
• Clientbook Raises $4.5M Strategic Funding Round After Experiencing Record Growth in 2020
• Visa U.S. Spending Momentum Index Signals Continued Spending Growth
• Humach Appoints Chief Strategy Officer Randy Feger to President
• NetReputation Adds Successful Sales Executive to Growing Leadership Team
• Volusion Partners With Avalara to Automate Tax Compliance

SalesTech QnA with the Expert

During 2020, we were forced to experience just how capable we are of keeping businesses up and running, all from our homes. While some retail experiences are returning to in-person work, many of the trends that have formed over the past year will remain with regards to online shopping and communication. This trend will continue to drive demand for virtual call centers, leading to more technological innovations to create a more seamless and efficient experience for both the agents and the customers calling for assistance.-Greg Hanover, Chief Revenue Officer at Liveops

Top Articles on Data and Sales, a Cookie-less Future, The Future of Microlearning!

• Is a Cookie-less Future Good for B2B Sales?
• Exploring Some of the Best Marketing and Sales Experiences Created by Conversational AI
• How Clean ML is Shattering Data Science’s Glass Ceiling
• How to Develop Microlearning in the Workplace
• Tips for Landing More Appointments with Sales Prospects

What’s new in Revenue Generation and Marketing Ops? Catch more Insights by the Leaders from the latest episodes of The SalesStar Podcast!