Curator Hotel & Resort Collection Selects Sabre Technology To Help Members Boost Guest Loyalty And Increase Revenue

Sabre Corporation , the leading software and technology company that powers the travel industry, and Curator Hotel & Resort Collection today announced a new agreement that enables hotels in the Collection to seamlessly contract with Sabre’s suite of hospitality retailing solutions.

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With this new agreement, hoteliers within the Curator Hotel & Resort Collection will be able to access Sabre’s next-generation retailing and distribution solutions to help them provide a more personalized experience and deeper engagement with guests while increasing profitability and revenue opportunities.

“Curator is excited to partner with Sabre to offer our members easy access to the industry’s leading independent reservations platform,” said Austin Segal, Curator’s Vice President. “For independent hotels, access to a robust, feature-rich, secure, and cost-effective reservations platform can be a challenge. As a result of our robust review process and longstanding relationship with Sabre at many of our member hotels, we are confident that Sabre will be a fantastic partner and valuable addition to Curator’s growing slate of selected technology offerings.”

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Participating Curator members now have access to Sabre’s industry-leading SynXis Central Reservations solution, with connections to almost 900,000 travel agents and nearly 700 online channels across the globe, including hundreds of online travel agencies (OTAs) and metasearch engines. Member hotels also can deploy additional Sabre hospitality solutions, including:

• SynXis Booking Engine: Furnishes a full suite of digital services to increase consumer engagement and conversion;
• Channel Connect: Simplifies and automates distribution, maximizing exposure to local, regional and global markets; and
• SynXis Voice Agent: Optimizes voice reservation calls by guiding agents through a personalized, guest-centric conversational flow.

“Thanks in large part to the availability of the COVID-19 vaccine and decreasing COVID cases in many parts of the world, traveler confidence is rapidly improving. We believe there is pent up demand for travel, and we are already starting to see the hospitality segment lead the recovery,” said Frank Trampert, senior vice president and global managing director for Sabre Hospitality Solutions. “As this trend continues, hoteliers utilizing Sabre’s industry-leading hospitality solutions will be ready to differentiate themselves through a more modern retailing experience, allowing them to reach customers where they are, increase conversions and offer guests a more customized experience.”

Curator Hotel & Resort Collection is an owner-centric hospitality platform that offers a competitive alternative for independent lifestyle hotels wishing to amplify their performance. Curator provides member hotels with best-in-class operating agreements, services, technology and other benefits while associating together as part of the Curator Hotel & Resort Collection—allowing them to retain their independence and what makes them unique.

Today Sabre’s SynXis Central Reservations solution serves more than 42,000 hotels, resorts and chains across nearly 200 countries and territories.

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