OpenText Recognized as an Overall Leader for Fourth Consecutive Year in the 2021 Customer Communications Management Aspire Leaderboard
OpenText also takes top spot in Market Presence, Communications Composition and Business Automation capabilities for third consecutive year
OpenText™, today announced that it has been recognized as a leader in the 2021 Customer Communications Management (CCM) Aspire Leaderboard™. OpenText™ Exstream ranked highest on CCM capabilities, with leadership in Market Presence, Communications Composition and Business Automation capabilities. The Aspire Leaderboard ranks vendors in the CCM market based on product capabilities, strengths, and strategic direction, including solution vision and roadmap.
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Aspire noted that OpenText CCM offerings are “driving an integrated CCM/CXM (Customer Experience Management) product vision” and highlighted “OpenText’s use of “artificial intelligence and Natural Language Processing capabilities in its digital transformation (DX) solutions to provide stronger support for template migration and content intelligence use cases.” Additionally, Aspire recognizes the company’s evolving model to “support transaction and user-based pricing, making its solutions more attractive to digital change agents and new types of corporate buyers.”
“OpenText offers a broad range of best-in-class customer communications and digital experience products for enterprises across the world,” said Kaspar Roos, Founder & CEO of Aspire. “With an accelerated shift to the cloud, redesigned interfaces for the majority of its CCM products, the integration of CCM into its wider Experience Platform, and an increasing focus on AI, we believe OpenText is very well positioned to continue to shape the CCM market in the years ahead.”
Designed for modern engagements, OpenText Exstream leverages data and content from across the enterprise and channels to transform typical customer communications into highly personalized, engaging customer experiences on the most effective channels. With on-premises and cloud deployment options, Exstream is scalable to fit the needs of any department or complex enterprise environment and its accelerator packages empower digital business with easy integration into core systems to speed key business processes.
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“Over the last year, we’ve seen just how important it is for businesses to create modern engagements by delivering strong, reliable omni-channel communications to their customers,” said Lou Blatt, Senior Vice President and Chief Marketing Officer at OpenText. “Our solution is tailored for businesses looking for an enterprise-level solution with the ability to scale through mass personalization and the extensibility capability to support the evolution to a next generation experience platform (combination of DXM and CXM).”
“Previously, we needed three days to generate large numbers of documents; with OpenText Exstream, it takes 10 minutes. As we generate increasingly larger volumes of documents per quarter, it is very significant in time saved,” said Marc Nens, Director of Parentia Wallonie and Parentia Brussels. “Above all, the ease of use and the communication clarity for both employees and customers help us achieve gains in the medium and long term.”
