Content Status, a product page auditing and monitoring tool for retailers, brands, and their partners, today announced the official launch of the industry’s first and only self-service, fully-automated auditing solution that validates product content status, completeness, accuracy, and site-search optimization in just minutes. The launch coincides with Content Status’ participation in the Groceryshop Spring Meetup, which kicks off March 9-11.
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The tool is designed to simplify product content auditing for marketing, content and sales teams by eliminating the need for coding, IT involvement, or long onboarding processes. “With today’s launch, our Content Status tool and business model positions us as the go-to solution for product content auditing, insights, and standards for the industry,” said Content Status co-founder and CEO George Koenig, a 22-year product content veteran who played a key role in the inception and growth of content syndication. “We don’t create, manage, or syndicate content. We’re 100% focused on bringing the fastest, easiest, and most powerful auditing solution to the entire industry.”
Until now, companies only had three options: Expensive and time intensive enterprise solutions, build and manage their own scrapers to get a pile of raw data, or do the entire process manually.
According to Koenig, their audits show that 55% of product pages fail basic quality standards, while 19% have critical errors that prohibit a conversion, or drive expensive returns that also damage the brand. “Brands invest millions in every new product launch,” he said, “yet they fail shoppers and their channel partners by not providing the Perfect SKU® experience on the page, which is the epicenter of every online transaction and the heart of their sales forecasts.”
Content Status already has numerous partners and resellers, which is a big part of their strategy. “While there are some good enterprise solutions, our self-service, usage-based SaaS model is the only one that makes sense for companies to offer to their clients,” Koenig added. “Our partners are using it to retain and upgrade existing customers, build new logo acquisition and improve lead generation.”
One such partner is Distributor Data Solutions, a leading product syndication company in the Electrical, Plumbing, HVAC and Industrial markets. “We work with some of the largest manufacturers and deliver to many of the largest distributors and retailers in the world,” said Matt Christensen, DDS President. “We started seeing an increasing need for our manufacturer customers to validate that their product information is being represented in full on their channel’s websites. Early on, we created our own proprietary scraping engine but were only able to provide basic reporting.”
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