FranConnect and Xpressdocs Partner to Extend Franchise Management Tools to Include Sourcing and Local Marketing Support
Xpressdocs®, a provider of brand management and marketing automation platforms, announced today that it has partnered with FranConnect®, the leading provider of franchise management solutions for driving success in franchise sales, operations, and marketing, to create an integrated solution to help franchise owners efficiently source branded materials and easily create and execute local marketing campaigns.
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“Many of our franchise and multi-unit clients already find incredible value in using Xpressdocs in their day-to-day operations, so the tighter integration just made sense,” stated Jaffrey Ali, Chief Product Officer for FranConnect. “Our integration with Xpressdocs will help our clients more efficiently source the materials they need to operate and market their businesses locally.”
“In addition to providing FranConnect’s clients with direct access to Xpressdocs’ fulfillment center to assist with production, inventory management and distribution of branded materials, we’re excited to power a new automated direct mail option to support lead nurturing within the FranConnect platform,” said Darrin Rayner, Executive Vice President of Xpressdocs.
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Neighborly®, the world’s largest franchisor of home service brands, currently partners with both FranConnect and Xpressdocs to support their growing portfolio of brands. Lori Johnson, Sr. Vice President of Brand Management for Neighborly commented that “FranConnect and Xpressdocs already provide great individual value to our brands, and we expect this partnership will help our owners operate more efficiently, while providing tools to maximize customer loyalty.”
