Rakuten’s Cartera Commerce, Inc. Partners with Bumped to Introduce Stock Reward Opportunities
Innovative New Reward Mechanism Inspires Brand Loyalty, Drives Increased Purchases
Rakuten owned Cartera is partnering with Bumped, the company that powers an ownership economy by creating a simple but powerful entry point to investing, to power stock rewards when consumers shop through the newly-launched Bumped app. With over 1,000 ways to earn stock, this partnership empowers consumers to receive fractional shares of stock simply by rewarding their everyday spending, while arming merchants with more diverse rewards strategies that engender loyal and invested customers.
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By adding Bumped to its publisher network, Cartera delivers an innovative rewards option to its brand partners that is proven to increase spending and nurture loyalty. Brands that have tested the program are seeing notable changes in customer behavior. Throughout the pilot program, which included more than 80 brands, Bumped found that the average user who was rewarded in stock showed a 43 percent increase in monthly spending, a 1.5x increase in monthly visits, and 23x ROI for cost of reward.
“Consumers are increasingly shifting their loyalties to brands that give back to their customers, and brands are responding by looking for new and creative ways to customize the rewards experience,” says Marc Mazzone, General Manager of Cartera. “Partnering with Bumped is a strategic move to diversify our rewards portfolio and expand our industry footprint, so we can offer brands multiple, effective avenues to build meaningful long-term relationships with loyal and invested customers.”
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Today, 55 percent of Americans say that the primary reason they’re not investing is because they “don’t have enough money”. Together, Cartera and Bumped are breaking down barriers to entering the stock market, while giving consumers an innovative new loyalty rewards mechanism that has immediate value and potential to grow over time.
“We’re very excited to be partnering with Cartera to bring our vision for an ownership economy to life,” said David Nelsen, Bumped CEO and Founder. “Their team shares our passion for creating an innovative new reward that can do good for both brands and their customers, while providing the operational support we need to expand and scale. We look forward to working with Cartera — and their expansive portfolio of airlines and brands — to bring this new reward mechanism to market and help more people become owners.”
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