Uberflip Announces New Product Innovations Culminating Year of Record Growth
The company reports continued expansion fueled by trailblazing product development, strategic service partners, and customer acquisitions amidst year of global setbacks due to COVID-19
Uberflip, the leading cloud-based content experience platform (CEP), announced new product innovations to help customers understand the financial impact of content on business performance. New integrations, powerful analytics capabilities, and streamlined privacy compliance round out a year of remarkable progress in content experience.
“Despite many global challenges, our team pulled together to produce exceptional, customer-centric product innovations,” said Yoav Schwartz, co-founder and chief executive officer at Uberflip. “Our dedicated employees continue to revolutionize the meaning of content experience and deliver solutions to help brands simplify increasingly complex marketplaces.”
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Newly launched product capabilities and integrations focus on making data more accessible and helping customers understand the lucrative power of content experiences. The new product rollouts include:
- Uberflip integration with Salesforce, enabling teams to view and understand the connection between content engagement, sales, and revenue. Visitor activity and content engagement data from Uberflip is now visible within Salesforce.
- Uberflip Analytics Explore, delivering a suite of sophisticated dashboards and reports along with access to hundreds of data points to build custom queries.
- Streamlined consent management, for brands who utilize 3rd party Consent Management Platforms (CMP) to ensure consistent GDPR compliance and visitor cookie consent across their various web properties.
The product launches come on the heels of several achievements in 2020. The company continued its streak of 30+ consecutive quarters of revenue growth with record sales in Q4 driven by deals with marquee clients and record-breaking account expansions. Elissa Fink, former Tableau Chief Marketing Officer, joined the board of directors in October, and this year also marked the acquisition of SnapApp, the leading solution that helps marketers deliver qualified sales leads.
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