Leading Digital Ad Agency Kendago Extends Multi-Year Strategic Partnership With Taboola And Will Implement Platform As Primary Acquisition Channel For All Of Its Clients

Partner Management & Channel EnablementSales Engagement

By STS News Desk On Dec 10, 2020

Taboola, the world’s leading discovery platform, today announced a long-term strategic partnership with Kendago, a leading digital advertising agency that scales direct-to-consumer brands like Trim Down Club, VShred and G-Plans. Taboola’s platform enables brands to capitalize on AI and machine learning to reach consumers at scale across premium editorial sites to support brand awareness and acquisition goals.

Kendago used data insights from Taboola Newsroom, which taps readership data from more than 1.4 billion users each month, to build acquisition models promoting their DTC client base. Taboola’s unique readership data showed on average over 1.5 billion page views about weight loss during the last six months and an increase of 265 percent in the last 90 days about DTC in the U.S.

Kendago was able to justify more investment on behalf of brands like Trim Down Club, its comprehensive health and wellness program with over 2M customers, and were able to increase subscriptions by 87 percent after advertising with Taboola.

Kendago used Taboola Video to engage their audience with high-visibility placements across premium editorial sites, resulting in a 42 percent increase in CTR, 31 percent increase in video completion rate, and an overall increase in their video viewability rate.

The Kendago team also made use of The Taboola Creative Shop, a program that supports brands and media agencies in their execution and optimization of campaign creatives. Recommendations leverage data from hundreds of thousands of successful advertising campaigns, as well as thousands of ongoing A/B tests.

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