Anark Deepens Commitment to Customer Engagement with Additions to Executive Leadership Team, Marketing, and Sales Enablement
Anark Corporation, a leading provider of Intelligent Information Management (IIM) and collaboration software, announced that Greg Caldwell, former marketing executive at 3D Systems and Microsoft, has joined as Vice President of Marketing and Sales Enablement. Caldwell will join the executive leadership team and be responsible for elevating Anark’s global brand, expanding market opportunity, and growing the business.
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Caldwell is a seasoned marketer, strategist, and business leader with an extensive background in IT hardware, software, and manufacturing. Throughout his career he has always believed in putting the customer first and creating modern, relevant, digital initiatives that help customers educate themselves and make more informed buying decisions.
Prior to joining Anark in November of 2020, Caldwell was Vice President of Marketing and Communications at 3D Systems, one of the world’s leading additive manufacturing companies. Before 3D Systems, he spent almost 11 years as Global Director of Marketing and Communications of Microsoft’s Enterprise Services organization. In addition, he has held a variety of senior-level roles in sales and marketing at Sun Microsystems, Hewlett-Packard, and Dell.
“This is an exciting time to join Anark and help lead the company into its next phase of growth,” said Greg Caldwell, Vice President, Marketing and Sales Enablement for Anark. “Customers are central to everything we do, and our goal is to un-lock business value for our customers through having an open dialogue – providing them with the right information at the right time – helping inform their buying and implementation decisions.”
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In addition, Anark has added Patrick Dunfey as Senior Director of Product Marketing, reporting to Caldwell. Dunfey will be responsible for helping to transform Anark’s global brand and deliver new value to their customers. Dunfey is an accomplished product marketing and sales enablement professional that puts the customer at the center of every program he leads. He strives to deliver value at the intersection of “voice of the customer” and cutting-edge technology, resulting in unparalleled customer experiences and value. Dunfey brings over 15 years of enterprise software expertise, with specialties in CAD, PLM, ERP, AR/VR and IoT, where he has worked with hundreds of companies on their digital transformation initiatives.
“Anark is entering an exciting new phase as we expand our products and solutions to further empower and optimize the Digital Transformation initiatives of innovative manufacturing and service organizations around the globe,” said Stephen Collins, Co-Founder and CEO of Anark. “We are very excited about the addition of Greg and Patrick to the Anark team, whose collective experience and passion for customers will enable us to more effectively communicate, educate, and deliver value to a larger customer community seeking intelligent data access and improved collaboration all along the Digital Thread.”
