Marchex Launches Marketing Edge, AI-Fueled Conversational Analytics Solution that Enables Brand Marketers and Agencies to More Effectively Drive Sales Conversations
Seamless Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads
Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating conversations back to the specific marketing campaigns that generated them. Marketing Edge captures conversational data across multiple communication channels, including calls, text, and chat – as well as web form completions – then uses artificial intelligence-powered conversation intelligence to identify and classify the conversations that drive sales.
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“We selected Marchex Marketing Edge because its industry leading conversational intelligence enables us to harness strategic insights from sales engagement to enhance digital marketing performance in a way that generates much greater value for our clients.”
By tying these high-value conversations back to their marketing sources, Marketing Edge empowers businesses to make smarter media buys that deliver more high-value conversations to their sales teams. Should a sales conversation then fail to convert, Marketing Edge’s seamless integration with Marchex Sale Edge Rescue enables businesses to immediately receive an alert to reengage the prospect and rescue the sales opportunity before they call a competitor.
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“Accelerated by the hardships of COVID-19, today’s marketing and selling environment is creating many new challenges for winning and keeping customers, amplifying the need to break down barriers so that marketing and sales departments can work together more effectively to deliver improved customer experiences and outcomes for their business,” said Russell Horowitz, Marchex Executive Chairman and Co-CEO. “Marketing Edge enables businesses to stop wasting money on conversations that don’t create sales opportunities and to instead focus on those that do, and Sales Edge Rescue provides them with the tools needed to ensure that more qualified conversations are converted into sales.”
