Kia to significantly increase its installation rate of SiriusXM
SiriusXM and Kia Motors America announced today an expansion of their long-term agreement. The two companies are extending their relationship through 2025, and over the course of the agreement Kia will significantly broaden the installation of SiriusXM throughout Kia models and trims produced in North America. This increased penetration rate will begin with model year 2022 vehicles and means SiriusXM is targeted to become a standard feature on nearly all of Kia vehicles sold at retail in the U.S.
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Kia customers purchasing or leasing SiriusXM equipped vehicles will continue to receive a three-month subscription to SiriusXM All Access, SiriusXM’s most robust programming package. SiriusXM All Access delivers to consumers SiriusXM’s full lineup of varied content, plus access to SiriusXM outside their vehicles on the SiriusXM app and on connected devices and speakers in their homes. Customers who purchase or lease Kia Certified Pre-Owned vehicles will also continue to receive a three-month subscription to SiriusXM All Access.
“Our customers love SiriusXM and we’re excited to be announcing our plans to make it a standard feature across the vast majority of all vehicles sold at retail,” said Bill Peffer, vice president, sales operations, Kia Motors America. “When you come to our dealerships and experience one of our award-winning models – from the ultra-popular Telluride to the Top-Safety Pick Forte to the sporty Stinger and so many more – that experience will be enhanced by SiriusXM’s world class programming and the best in audio entertainment in more Kias than ever before.”
“We are thrilled and very proud to be expanding our relationship with Kia and making SiriusXM a retail standard feature across most of their lineup. That is a wonderful testament to the continued popularity of our content and we want every Kia customer to be able to drive off the lot enjoying SiriusXM,” said James Wu, VP, Automotive Partnerships for SiriusXM. “Kia boasts a distinguished lineup of vehicles and their commitment to innovative design, technology, safety and durability consistently puts them among the top brands for customer loyalty. The extension of our long-term agreement ensures that the Kia-SiriusXM relationship will continue to grow and serve those customers well for many years to come.”
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