SMG Announces Experience Management Partnership With Digital Analytics Provider FullStory
Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has announced a new partnership with FullStory to help brands identify signals in purchaser and non-purchaser behavior and disruptions in the digital experience. With a focus on helping brands deliver better experiences across the customer journey, SMG is enhancing its platform with ongoing technology investments and strategic partnerships.
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SMG has announced a new partnership with FullStory to help brands identify signals in purchaser and non-purchaser behavior and disruptions in the digital experience.
FullStory helps brands improve the digital experience with an intelligent software solution that pinpoints when, where, and how the user experience is impacting revenue and retention. In addition to identifying where the digital experience is falling short, FullStory gives brands the tools needed to understand what isn’t working and why.
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“As the digital experience continues to play a more significant role across industries, leading brands are looking for opportunities to optimize digital touchpoints and deliver a more frictionless customer journey,” said SMG VP/GM of CX Solutions Charlie Moore. “Our partnership with FullStory helps clients uncover specific pain points and continually optimize the digital experience.”
As an experience management partner to more than 500 brands, SMG combines platform technology and professional services to uncover actionable insights throughout the customer, patient and employee journey. FullStory enhances SMG’s digital experience solution by giving brands the ability to combine feedback data with quantitative experience data.
“In combination with SMG’s experience management platform, FullStory gives brands a more holistic view of the digital experience through real-time visualizations and richer insights,” said FullStory SVP of Sales Jamie Garverick. “We’re excited to partner with SMG and help their clients identify and act on opportunities to enhance the digital experience.”
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