Every sales person today needs new skills and solutions to help deal with a myriad of business challenges. Knowing where to optimize your sales tech and ensuring you develop the skills to extract the best your stack, data and intelligence has to offer can lead to more successful outcomes. Now is a time to build on customer trust with interactive videos and content that engages and inspires.
Catch the latest sales trends in B2B and sales tech tips in this week’s highlights.
SalesTech Quotes-of-the-Week!
Empathy is very important – making sure you are empathetic in your conversations with customers. While there may be budget freezes across different enterprises, the pandemic crisis has positioned software automation very well. Software as a whole is in a good position right now in comparison to other industries. However, if you are in a situation where this is not the case, make sure that you are nurturing your relationships. –Deirdre Leone, VP Of Sales, North America At ContractPodAi
Marketing and Sales have far more in common with one another than they think. Both have the same goals, and if they achieved a symbiotic relationship, then the customer wins. Connecting the companies’ sales efforts directly to the broader marketing campaign helps to create an even more unified message than would otherwise be achievable by operating in silos. So, speak in the same voice and work together to craft the message. –Jamie Capozzi, Executive Creative Director At Intelligent Demand
Top SalesTech News of The Week
- SAP SE Announced Its Intent To Take Qualtrics Public
- Fyllo And Lotame Announce New Partnership
- The Trade Desk Appoints Tina Barnes As General Manager Of Canada
- PepsiCo Partners With Microsoft For New Era Of Operational Agility And Product Innovation Amid Rising Consumer Demand
- Stack Overflow Raises $85m In Series E Funding To Further Accelerate SaaS Business
- Conversation Intelligence Leader Chorus.Ai Secures $45M To Put The “R” In CRM
- Zilliant Announces Zilliant CPQ Connector For Salesforce CPQ On AppExchange
- ServiceNow Named A Leader In The 2020 Gartner Magic Quadrant
- MindTickle Partners With Halifax Consulting To Address UK And EMEA Demand For Sales Enablement And Readiness
- ServiceNow Evolves Go-To-Market Functions
- Partnerize Acquires Pepperjam
SalesTech QnA with the Expert
Everything starts with the customer. When you go into a meeting, you need to understand what they want to learn, what problems they want to solve and what’s going on in their business. It has nothing to do with the product that we sell. No one cares that you know until they know that you care. You need to be really curious and understand how the companies that you work with make money – what are they going through in the current environment?
From The Team at SalesTechStar
- Top Concerns And Priorities In Sales For 2020
- Liz Pulice, vice president of sales enablement at Brainshark writes about – “Rep Engagement: A Top Priority For Sales Leaders In The ‘New Normal’
- Corrine Stratton, Director of Marketing at Banzai Shares Thoughts on How -“How Event Marketing Automation Can Be Used To Optimize Virtual Events”
- Tamara Zhostka, chief editor at Snov.io writes about 11 Email Signature Design Tools And Generators to Consider
- A Quick Guide To Successful Virtual Events