Audio Interviews – 2023

The SalesStar Podcast: 2023 Audio Interviews

The SalesStar Podcast, features interesting conversations with B2B / Sales thought-leaders and serves to connect their experiences with our growing global community of Sales and SalesTech professionals.

The SalesStar Podcast is hosted by SalesTechStar’s Director of Content Strategy, Paroma Sen.

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One of the best things about The SalesStar Podcast?
Every episode serves to cover trending insights and tips on technology sales and sales tech through short snippets with industry leaders!

Episode 158: Optimizing Sales and Brand Journeys with Ken Hohenstein, CRO at OneStream

Ken Hohenstein, Chief Revenue Officer at OneStream a market-leading intelligent finance platform that reduces the complexity of financial operations participated in this episode to discuss more on what modern day sellers should do to optimize brand journeys:

Key topics covered:

  • What works in B2B sales
  • Building sales cycles and journeys that create value
  • The future of B2B sales and salestech

Episode 157: Inventory Optimization and Its Impact on Supply Chains with Richard Lebovitz, President and CEO, LeanDNA

Richard Lebovitz President and CEO, LeanDNAan inventory optimization and execution platform that synchronizes workflows joined us in this episode to talk about the growing demand for inventory optimization software, and its impact on supply chains;

Key topics covered:

  • How are factory inventory optimization systems changing the whole supply chain game today
  • How will more commerce / distribution companies look at these tools as an advantage
  • How brands can use these tools to tie into actual user experience

Episode 156: Purpose-led Advertising Fundamentals with Julia Hitchman, Chief Commercial Officer at Good-Loop

Julia Hitchman, Chief Commercial Officer at Good-Loop (a Purpose-Powered advertising platform that unites brands, consumers, charities & publishers) joined us in this chat to share a few best practices that can help drive ad revenue goals:

Key topics covered:

  • Growth strategies that enable ROI for B2B advertisers and marketers
  • How B2B commercial officers can use tech and new processes to push boundaries
  • The future of B2B sales

Episode 155: How Employee Recognition Programs Can Keep Salespeople on Their Toes: with Kevin Yip, Co-founder and President of Blueboard

Kevin Yip, Co-founder and President of Blueboard (an employee rewards and recognition platform for the modern workplace) discussed the impact of recognition programs on B2B teams:

Key topics covered

  • Why are employee recognition programs crucial in B2B
  • How employee recognition programs enable sales team ROIs
  • Business growth must-dos based on Blueboard’s journey

Episode 154: B2B Business Development Tips for 2023 with Brian Bero, cofounder and VP Sales, Strike Graph


Brian Bero, cofounder and Chief Revenue Officer, Strike Graph (a compliance SaaS solution that helps simplify security certifications) joined us in this episode to talk about a few trending B2B business development tips that should be on every sales teams radar through 2023:

Key topics covered:

  • Latest B2B business development trends
  • Sales practices that are proven to work within B2B tech
  • How will salestech reshape B2B/B2C sales

Episode 153: Personalization and the Future of Sales with Collin Mitchell, Chief Evangelist at Humantic AI


Collin Mitchell, Chief Evangelist at Humantic AI (a Buyer Intelligence platform for revenue teams) spoke about the benefits and importance of better personalization tactics in sales:

Key topics covered:

  • Importance of personalization
  • Out of the box practices that can drive sales journeys
  • How lean teams can scale ROI

Episode 152: Sales Compensation Best Practices for B2B Sales Teams with Grayson Morris, CEO at Performio


Grayson Morris, CEO at Performio, (a platform that helps handle complex incentive compensation plans, processes, and strategies) spoke about the importance of having an effective compensation plan for salespeople:

Key topics covered:

  • Why B2B sales leaders need to have better sales compensation structures
  • How a good B2B sales compensation plan can enable better sales
  • Top practices to follow when putting a commission strategy in place

Episode 151: Driving Growth Across e-Tail with Kate Musgrove, Managing Director for Asia Pacific, Bazaarvoice


Kate Musgrove, Managing Director for Asia Pacific at Bazaarvoice, (a platform that builds smarter shopper experiences across the entire customer journey) shared a few fundamentals and best practices for e-tailers in this podcast:

Key topics covered:

  • Regional expansion tips and practices for SaaS teams
  • How e-tailers can build better online experiences for end users
  • The future of eCommerce and e-Tail

Episode 150: The Future of Customer Success with Allison Tiscornia, Chief Customer Officer at ChurnZero


Allison Tiscornia, Chief Customer Officer at ChurnZero, (a Customer Success platform for growing SaaS businesses) discussed more about the future impact of customer success in B2B.

Key topics covered:

  • Trends that dominate B2B customer success journeys
  • How leading brands plan their customer success workflows
  • The future impact of customer success in B2B

Episode 149: Sales Practices and Tips For Recessionary Times with Ed Hill, SVP – EMEA at Bazaarvoice


Ed Hill – SVP and GM for the EMEA – at Bazaarvoice, (a platform that helps build smarter shopper experiences across the entire customer journey) spoke about a few trending sales practices and tips;

Key topics covered:

  • What sales teams should do to thrive in a challenging market
  • How salespeople can enhance their skillset and salestech knowledge to drive ROI
  • Common B2B sales and salestech challenges

Episode 148: Core Sales Strategy Best Practices with Stephanie Vandenberg, GM and SVP Revenue & Growth at Verve Group

Stephanie Vandenberg, GM, SVP Revenue & Growth, at Verve Group (an omnichannel ad platform that connects advertisers, agencies, brands, and publishers to people in real time) spoke about a few top media-sales trends while sharing some tips on improving brand sales outcomes;

Key topics covered:

    • Building a strong sales foundation: what it takes
    • Salestech that help enables sales processes in B2B
    • The future of media sales and advertising