As sales technologies and marketing technologies come closer to offer integrated benefits, what will influence sales and marketing leaders to choose their tech stack in unison with one another?
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SalesTech Quote-of-the-Week!
Two of the most important aspects of building out a high-performing team in SaaS are goal-setting and transparency. Your team is just that, a team. Identifying goals and KPIs for your sales and marketing teams to hit is important for generating and sustaining growth for the company and ensuring career growth and development for the team members. – Andy Zimmerman, CEO at ARInsights
Top SalesTech News of The Week: 22nd Feb to 26th Feb 2021
- Palo Alto Networks Appoints Dr. Helene D. Gayle to Its Board of Directors
- Dixa Acquires Elevio, an Australian SaaS Company Focused on Helping Brands Improve the Quality of Customer Support
- Mindtree Achieves Google Cloud Partner Specialization In Application Development
- NICE Real-Time Authentication and Fraud Prevention Solutions Win UK Customer Service Excellence Award for Innovation
- TransUnion Expands Global Capability Centers to Bolster Innovation, Scalability and Talent
- Octopai Announces Support of Snowflake, Continuing to Empower BI & Analytics Groups with Advanced Intelligence in Hybrid and Complex BI Environments
- Verizon Expands Its Customer Experience and Contact Center Portfolio With Genesys Cloud
- WorkWave Launches a Powerful Sales and Marketing Platform That Enables Customers to Grow Their Business and Transform Their Sales Process
- B2B Marketing Leader Selects Pure Storage In Pivot to Hybrid Cloud
- Atos Grows Its Salesforce Capabilities And Completes The Acquisition Of Profit4sf
- Technology And Media Entities Join Forces To Create Standards Group Aimed At Building Trust In Online Content
- ZoomInfo Announces Executive Leadership Changes to Power the Next Phase of Its Rapid Growth
- FreeWheel Appoints Yuling Ma as Chief Technology Officer
- Cisco’s Strong Leadership in Email Security in the Asia-Pacific Market Applauded by Frost & Sullivan
- ai Announces 245% YoY Customer Growth
- Where Does the Money Go? SAP and Oxford Economics Research Reveals Issues with Managing Spend Across the Enterprise
- LivePerson Launches AI Annotator™, Empowering Brands to Automate Conversations at an Unprecedented Pace
- IBM Power Systems Enhances Hybrid Cloud Capabilities With Red Hat
- Contentful Recognized As A Strong Performer Among Agile Content Management Systems By Independent Research Firm
- Creatio Raises $68M to Fuel Growth of its Leading Low-Code Platform for Process Management and CRM
- Deloitte Survey: Accelerated by Pandemic, Cloud and Everything-as-a-Service (XaaS) Solutions Continue to Transform Enterprise IT
- Kustomer Launches New App Marketplace, Making it Easy for Businesses to Connect Tools, Processes and Data into a Unified Customer Experience
- Aston Martin Cognizant Formula One™ Team Announces SentinelOne As Official Cybersecurity Partner
- LogicMonitor Acquires Airbrake to Accelerate Performance Monitoring and Unified Observability Roadmap
- Namely Adopts New Approach to Customer Service, Sees Improved Efficiency to Clients
- Autodesk to Acquire Innovyze, Inc. for $1 Billion; Provider of Smart Water Infrastructure Modeling and Simulation Technology
- Siemens, IBM, Red Hat Launch Hybrid Cloud Initiative to Increase Real-time Value of Industrial IoT Data
- Allego Announces Record-Breaking Q4 and Full Year of Customer and Revenue Growth Marked by Product Innovation and Continued Market Leadership
- BigCommerce Extends Merchant Reach with New Walmart Partnership
- Drift Doubles Down on AI Commitment with Launch of Virtual Selling Assistants
- GoDaddy Launches New WooCommerce Extensions for Managed WordPress Ecommerce Hosting
- Hewlett-Packard Veteran, John Johasky, Joins MetricStream as Chief Sales Officer
- AWS Announces General Availability of Amazon Lookout for Vision
- HP Inc. to Acquire HyperX
- Twitter’s Katie Ford Joins Fyllo as Chief Operating Officer
- Groove Brings Sendoso Sending to the Inbox
- Google Cloud Announces BigQuery Features That Accelerate Performance and Increase Efficiency for all Business Intelligence Workloads
- Shift to Remote Work Magnifies Need For Revenue Enablement Platforms, like Showpad, to Connect Sales Teams and Drive Revenue
- Digital Turbine Acquires AdColony for $400 Million to Accelerate Growth with Strong Programmatic and Brand Exchange Business
- Enhanced Reveal Business Intelligence Platform Offers Integrated Data Visualizations, High-Impact Dashboards
SalesTech QnA with the Expert
Given that buyers are far more educated today—I think surveys typically conclude that buyers’ technology diligence cycles are often 70+% complete before they ever speak to a sales person—critical sales skills are wildly different than say, 15 years ago, when salespeople could control access to demonstrations or proofs of concept. If your buyer has already done their homework, it’s possible that they only have a few “final mile” questions to get answered before making a decision. – Dave Wilner, Chief Revenue Officer at Auth0
Top Articles on Content Marketing, Customer Satisfaction and Sales Cycle Optimization Tactics:
- 2021: A Year of Success and Hope for Content Marketers, Despite the Challenges
- How to Boost Customer Satisfaction With Field Service Solutions
- Improving your Sales Cycle in 2021
- How Customer Support Has Changed in Light of Covid-19?
- Top E-Commerce Automation Platforms That Help Automate E-Commerce Processes And Sales
What’s Driving Sales and Marketing Trends in 2021? Catch more from these SalesStar Podcasts: