Will help brands control their brand experience and deliver on their brand promises
One of the major global brand strategy consulting agency, Hall & Partners recently announced its partnership with Qualtrics. Qualtrics is a leader in the field of customer experience. It is also credited with creating the experience management category, to build a global delivery and advisory service that renovates firms’ brand experience for their customers. Hall & Partners will form part of the Qualtrics Partner Network (QPN) and pair its brand methodologies with Qualtrics BrandXM.
Hall & Partners have been in the business for over 25 years, turning research and data into actionable insight for some of the biggest brands out there. By doing so, the firm has helped those brands grow by identifying future-facing strategies and tactics.
Qualtrics BrandXM allows companies to manage of how consumers experience their brand at every touchpoint along the brand journey. Now, companies can know and understand how consumers are receiving, perceiving, and experiencing their brands because of instrumenting the brand touchpoints.
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The Collaboration Will Empower Customers in Today’s Economy Where Every Experience Matters
The collaboration between the two organizations would mean that brand managers and their firms would be able to react faster and more strategically. This will enable them to impact their brand in an increasingly positive, dynamic, and ever-changing consumer environment. Hall & Partners would be able to understand the competitive landscape by utilizing experience data in real-time to monitor vital signs of their brands.
John Torrey, Chief Ecosystem Officer at Qualtrics expressed delight at the partnership. He told that the collaboration will increase the organization’s capabilities to help brands control their brand experience and deliver on their brand promises time and again. “For decades, Hall & Partners clients have confidently made decisions to drive their global brands to growth. Combining their expertise with our experience management capabilities empowers customers to stay competitive in today’s economy where every experience matters,” Torrey added.
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