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Informatica Partners With Google Cloud to Bring Quick-Scale Marketing Analytics

Enterprises Spending More on Collaboration and ERP Services in SaaS Market Than Cloud

Brainshark Extends Native Salesforce Integration with New Sales Enablement Capabilities

OTT-Ads Startup BrightLine Adopts Nielsen Marketing Cloud to Enable TV Advertisers to Hypertarget Viewers

SparkPost Launches New Email MarTech with Next-Gen Automation and On-Boarding Capabilities

AI-Powered Content Enablement Platform Bigtincan Hub Now Available on the Salesforce AppExchange

Aprimo Adds New SaaS Capabilities at Scale to Boost Marketing Productivity

SalesLoft Scoops $15 Million in Series B Funding; New Sales Incentives in the Making

Microsoft’s LinkedIn Deal: Salesforce’s Fails to Block; EU Approves the Acquisition, But With Certain “Conditions”