Atlanta-based sales enablement platform SalesLoft has managed to snare $15 million in Series B round of funding on Tuesday. The funding round was led by tech entrepreneur and investor David Cummings, with additional investments pooled from Silicon Valley’s top Cloud VC firm Emergence Capital and Spinnaker Investment Group. SalesLoft managed its latest Series B funding after nearly two years since it scooped $10.15 million Series A in April 2015.
The latest round of funding takes SalesLoft’s total amount raised so far since its inception in October 2011 to $25.7 million.
SalesLoft’s latest funding will boost its product innovation capabilities, providing the company opportunities to explore expansion in the US and Europe. According to the company, the funding will be largely used to scale up their marketing efforts and expand San Francisco office space. Since its seed funding in February 2013, the sales engagement and acceleration platform have made significant changes to its business strategy.
In November 2015, SalesLoft discontinued its major sales technology stack – Prospector, barely seven months after it raised its Series A (The support for SalesLoft Prospector continued until January 15, 2017). It was announced that the company will release a cutting-edge incentivized sales engagement application to replace Prospector very soon. The Series B funding will definitely catalyze the launch of new sales technology stack from SalesLoft.
SalesLoft is currently investing heavily on Cadence, a modern sales engagement platform that equips sales professionals with innovative capabilities to execute intelligent sales campaigns with an account-based approach.
SalesLoft Cadence offers a comprehensive customer-centric sales engagement platform to accelerate customer acquisition process. Its email tracking and reporting capabilities, built on scalable channels enable sales professionals to curate “one-to-one” personalized sales emails. Salesloft also offers full integration with sales technology stacks. SalesLoft’s Sales Engagement Cloud is a powerful cloud partner ecosystem that boosts sales communication based on psychological personality and real-time updates. It offers integrations with leading marketing and sales intelligence solutions providers, including Owler, InsideView, Crystal, Sigstr, Datanyze, Proleads, ExecVision, TalkIQ, HG Focus, Prospectify, and RingLead.
Backed by machine learning algorithm, SalesLoft Cadence seamlessly collaborates with Gmail, Microsoft exchange, and Salesforce, allowing Salesforce users to send emails directly from their existing CRM platform.
The Series B funding will provide SalesLoft the necessary “nourishment” to make its upcoming sales engagement conference – RAINMAKER, a successful event. RAINMAKER, a 3-day event for modern sales leaders, will be unveiled on March 1, 2017 at Loews Hotel (Peachtree Stree) in Atlanta. Speakers at the conference include Founder-CRO of ExecVision Steve Richard, Growth Partner at Emergence Capital Doug Landis, Datahug’s VP Sales Operation Don Otvos, and top sales architect Jacco Van Der Kooij.