Intentwise Adds API and Connectors to Help Agencies and Advertisers Simplify Reporting and Analytics Around Amazon Advertising Data Read more
Research Shows Advertising is Having a More Emotional Impact on Consumers, But Not All Advertisers Are Using Emotions Effectively Read more
IAS Holiday Shopping Data Shows Contextually Relevant Ads Will Be Key for Advertisers This Holiday Season Read more
Zoox Smart Data And Kubient Launch Strategic Partnership To Provide Premium Audiences With Vetted First-party Data To Advertisers Read more
Taboola and IAS Partner on Industry-First Brand Safety Solution for Performance Advertisers Read more
Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X From Brand Experiences That Help Consumers Find Free Content Read more
IAS Introduces ‘Context Control’, Giving Advertisers True Control Over the Context of Their Digital Ad Placements Read more