Sprinklr’s Doug Balut Recognized as 2021 CRN® Channel Chief

Honored for steering the evolution of Sprinklr’s partner program and empowering partners to ensure the success of joint customers

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, today announced that CRN®, a brand of The Channel Company, has named Doug BalutSprinklr’s Senior Vice President of Global Alliances, to its 2021 list of Channel Chiefs. The IT channel executives on this list demonstrate outstanding growth, values-driven leadership, and continuous innovation.

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“Our ecosystem of partners all play a crucial role in delivering services that help organizations tackle digital customer experience management challenges”

Balut joined Sprinklr in 2016 and is responsible for driving growth and profitability by supporting the success of Sprinklr’s extensive portfolio of partners. Under his leadership, Sprinklr created its first strategic global partner program with industry leaders such as Accenture, Adobe, Amazon Web Services, Deloitte, Facebook, Google, Microsoft, Oracle, SAP, ServiceNow, Twitter and top agencies such as Dentsu, Havas and Publicis Groupe.

“Our ecosystem of partners all play a crucial role in delivering services that help organizations tackle digital customer experience management challenges,” said Doug Balut, Senior Vice President of Global Alliances, Sprinklr. “I’m humbled and proud to collaborate with our innovative strategic alliance team, and am looking forward to maintaining a focus on empowering our partners with the resources they need to help customers transform their businesses.”

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All honorees on the 2021 Channel Chiefs list are selected by CRN’s editorial staff based on their dedication, industry prestige, and exceptional accomplishments as channel advocates.

“CRN’s 2021 Channel Chiefs list includes the industry’s biggest channel evangelists, a group of individuals who work tirelessly on behalf of their partners and drive growth through the development of strong partner programs and innovative business strategies that help bring business-critical solutions to market,” said Blaine Raddon, CEO of The Channel Company. “The Channel Company is proud to recognize these channel influencers and looks forward to following their continued success.”

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