Customer relationship management helps you retain your customers while sales intelligence platforms empower sales teams with sales leadership data.
Crucial ways through which sales intelligence platforms help sales teams across the world:
- Mapping of the buyer’s cycle and the current/predicted behavior of the prospects
- Helps you know more about the technology used by the prospects
- Forecasting of a better sales pipeline
Sales Intelligence platforms start working where the CRMs stop. The data that is not available from the CRM, can be retrieved very easily with the help of Sales intelligence platforms.
Read More: SalesTechStar Interview With James Heller, CEO & Co-Founder At Wrapify
The kind of sales intelligence platform a team chooses depends on the specific needs of the team. Sales intelligence platforms are usually categorized as per the following:
- All-rounder sales platform
- Prospecting and lead generation tools
- B2B Intelligence tools
- Lead Nurturing tools
- Contact Information Tools
The following are some of the top sales intelligence platforms being used by Fortune 500 companies around the world.
HubSpot Sales is an all-in-one sales intelligence tool designed to improve the entire sales process. With the help of this sales tool, it becomes easy to reach out to multiple prospects using various interactive features like interaction, engagement ideas and lead conversion methods.
This tool needs no introduction. LinkedIn has evolved as a robust social media tool to create strong networks, and improve the sales, marketing and growth of an organization. The LinkedIn Sales Navigator tool is an all-in-one sales intelligence tool that offers everything to track and convert bulk leads.
With clients from global Fortune 500s, Prospect.io is extensively used because it can fit into the existing sales processes or tools seamlessly. Prospect.io comes with a quick Google Chrome extension that easily finds email information for potential leads. It is quite convenient for Sales to launch email campaigns with the help of Prospect.io.
Inside View is loaded with strong features such as account based selling, territory planning and sales cycle acceleration. Inside View further offers an extensive set of features for better social media selling. The tool has a private network that helps the users know which prospects are connected over their LinkedIn network.
Uplead is used frequently by the biggest business houses because of its robust list of 30 million global business contacts. Further to this, their targeted search options help the sales team start their process easily. From verifying email information in real time to bringing cleaner data to the inbox, Uplead does it all.
Crystal is used by the behemoths in the market because the tool accurately creates messages to break the ice between the company and the customer. This is a unique tool that can be integrated with other sales tools and it goes further to suggest the appropriate speaking tone and hierarchy of the message to be used by the sales rep.
Nurturing leads is crucial to marketing and sales and 6sense is a feature-rich tool that helps. To achieve the goal, it is important for the sale rep to know the intent of buying. This kind of buying intelligence and details are provided by 6sense. This is an AI based tool and helps in shedding information on the customer journey across all the sales channels.
This tool belongs to the data reporting and forecasting category and Gryphon works on improving the efficiency and efficacy of the sales rep. All the required information needed by the sales rep are presented on the mobile phone or any other smart device. All the data is presented in real time.
D&B Hoovers is designed to empower sales teams with the perfect intelligence tools. These tools are important because they later help to nurture and close the leads. The tools are backed by the powerful database of Dun & Bradstreet, which offers detailed company profiles and information.
As the name suggests, Oceanos helps its users pick the right fish from the ocean of contacts. It is a tool from the contact information category and it is quite useful to sales processes and teams. Whenever a sales person hunts for specific contact details, this tool helps to find the same within seconds.
Read More: Can These Customer-To-Customer Marketing Platforms Come In Handy To Boost Your Business Goals?
Sales prone organizations need to drive pipelines and results with today’s robust technologies. Without it, they face the risk of losing out to competitors without fair game.