Top SalesTech News Of The Week – 04th May 2020: Featuring News From AppDynamics, Brainshark, Salesforce, Digital Air Strike And More…

Besides salestech, tech and martech companies trying their best to help users and customers cope with the effects of the novel Coronavirus by introducing free subscriptions and product enhancements, some others have added to these coping strategies in different ways -> robot staff were debuted at a Tokyo hotel to help treat mildly sick coronavirus patients.

The world is changing as we know it, because of the effects of Covid-19.

Amid this change, how about catching up on some recent salestech highlights from the past week?

With all of the sales automation tools available, we’ll see a big change in peoples’ expertise as they strive to stay relevant and add value in a rapidly evolving ecosystem. In Sales and Marketing, chatbots have a big impact on lead qualification. Customers can learn about a product or a service without the help of a Sales rep. Therefore, a Sales rep’s expertise needs to be sharper than ever so that they can add value to the customer journey.

–Guillaume Laporte, Co-Founder & CEO At Mindsay

For you to sell your products and get significant returns, you cannot just sit it out and wait for customers to come to you. You need to learn and adapt to what your competitors are already doing. That way, prospects could buy your products or avail of your services, where they want, whenever they want. An e-commerce website allows you to sell and offer your products and services to interested prospects from all around the world. It breaks that barrier of a business’ geographical location, giving you a wider set of audience, with the possibility of boosting your sales. You can sell despite the distance and the timezone.

I grew up in what I’d call the traditional marketing world of F2F interactions and with a strong emphasis on branding and awareness building. I evolved into the digital marketing world, which is much more focused on metrics and measurements. So when I ask potential employees about their most creative campaign, I hear about an email campaign which had a 40% open rate and 3% conversion. The focus being more on the metrics and less on the creativity today…

Catch the complete interview!