What’s the latest in go-to-market that’s redefining how GTM teams plan their tactics? And how are new age salestech solutions enhancing the end-to-end GTM cycle? Find out in this week’s salestech highlight:
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SalesTech Quote-of-the-Week!
What excites me most about AI in salestech is its ability to increase the outreach response rate. AI can analyse communication patterns and digital footprints to create detailed personality profiles of prospects and customers. This level of insight allows sales and marketing teams to tailor their strategies and communications more effectively, which drives higher engagement and conversion rates.
SalesTech Shout out-of-the-Week!
People.ai
People.ai is a leading AI data platform for go-to-market teams. Since 2016, People.ai has been transforming how go-to-market teams improve sales effectiveness and win rates via industry-leading comprehensive data foundation and generative AI capabilities. With People.ai’s SalesAI platform, teams can unlock the value of their data to automate many strategic sales activities, including account planning, deal inspection, content generation, account enablement, and even forecasting. Companies like Verizon, IBM, Red Hat, Cisco, Zoom, and Palo Alto Networks rely on People.ai’s enterprise-grade, patented AI technology.
Top SalesTech News of the Week: 01st July to 05th July
- Meet the New Faces Driving Apollo’s GTM Evolution: Matt Curl as COO and Rich Bessel as SVP of Design
- Pitcher, A Leading Intelligent Sales Platform Provider, Announces New Chief Revenue Officer
- ai Launches AI-Powered ‘Boosts’ to Instantly Automate Tedious Legal Contract Review Tasks in Word
- GEP Acquires Opuscapita, a Leading Europe-Based Procurement and E-Invoicing and AP Software Provider
SalesTech QnA with the Expert
I think the influx of data has posed an operational challenge in B2B sales. More data can be helpful, of course, but if it’s not analyzed properly, it can create more disorganization and “clutter” to sift through. It’s imperative to invest in technology that can dissect and contextualize the data.
Fortunately, advancements in artificial intelligence make it possible to take in more information, faster, to offer tailored solutions to each individual prospect and customer. –Cody Manning, Chief Sales Officer at Yooz
Top Sales and SalesTech Articles on GTM, Ecommerce, No Code Sales Automation and more!
- Go To Market Tactics That Will Not Work In A Post Pandemic World
- How To Boost E-commerce Customer Engagement and Conversations
- No-Code Sales Automation and Salestech: Benefits For Sales Teams
- LinkedIn Sales Navigator: A Few Top Tips for Sales Reps
- Accelerating the Deal Cycle with GenAI-powered Proposal Workflow
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 205: Driving Sales and Marketing Engagement with Video-Audio Outreach: Featuring Michael Litt, CEO at Vidyard
Episode 204: Website Personalization Best Practices with David Brutman, Chief Product Officer, Co founder of Folloze