Sales Technology Highlights of The Week: Featuring Spiff, Conversica, Bluecore, Xant and more!

Community-driven growth is now becoming more integral to sales and marketing teams; what does this translate into and what should revenue and sales leaders keep in mind?

Find out more from this weekly Salestech highlight:


SalesTech Quote-of-the-Week!

I’m a huge fan of the book To Sell Is Human by Daniel Pink. It’s amazing. We are in the midst of an era where it’s become popular to think that Product-led Growth could really decrease the need for sales. I think automation is allowing / forcing all of us in any position in a company to move “up” in terms of adding value and strategic thinking. But I think there’s a strong argument that sales is one of the most human of all traits and will likely never go away. Selling is persuasion. Persuasion is arguably the most important and fundamental human trait.- Jeron Paul, CEO and Founder at Spiff

Top SalesTech News of The Week: 02nd August to 06th August 2021!

SalesTech QnA with the Expert

Read More!

Ultimately, B2B sales strategies will have to match the experiences we are all accustomed to in our daily lives as consumers, which means offering multiple ways to communicate on their own schedule. Delivering omnichannel experiences makes business communication more convenient for prospects, who are often balancing personal and professional responsibilities. Enabling them to communicate with salespeople on their preferred channel will boost engagement and ultimately deliver increased ROI.

Top Articles on Sales Forecasting, Digital Transformation, Enhancing the End-user Experience!

Catch our latest podcasts with leaders from Scratchpad,, Demand Science, Unit4 and more:

B2B sales technologyBluecoreBusiness Developmentbuyer relationshipsConversicaSales forecastingSales TechSpiffuser experienceWeekly highlightsXant