To create a unique online customer experience that enables brands to stand out from the noise, sales and marketing leaders have to prioritize the right content marketing and sales messaging tactics, teamed with better insights to enforce results.
Catch more in this highlight of the week!
SalesTech Quote-of-the-Week!
I believe that the innovations bringing enterprise AI apps to new heights today are those that take the AI technologies that we are familiar with, like machine learning, and taking them a step further in order to achieve a level of augmented human intelligence that has never been seen before. –Michael Ouliel, CEO at BlackSwan Technologies
Top SalesTech News of The Week: 25th to 29th Jan 2021!
- McKinsey & Company Revolutionizes Customer Experience with Experience DNA Launch
- Deloitte Acquires R9B to Bolster Cyber Threat Hunting Capabilities for Clients
- Accenture and Salesforce Expand Partnership to Help Companies Embed Sustainability into the Core of their Business
- Conversica Announces SOC 2 Type II Certification
- Allego Delivers Smarter Virtual Selling and Enablement for Finance, Pharmaceutical and Manufacturing Industry Leaders
- Red Box and Medallia Partner to Help Companies Understand the Impact of Every Customer Engagement
- Vimeo Raises $300 Million of Equity
- Shutterstock to Acquire TurboSquid, the World’s Largest 3D Marketplace
- Salesforce Announces Vaccine Cloud to Accelerate Global Vaccine Management
- Highspot Customer Growth Surges Amid Widespread Adoption of Sales Enablement
- 6sense Reaches Milestones for Customer, Company, and Revenue Growth
- Merkle B2B Announces Key Collaboration with Industry Leaders
- SugarCRM Launches SugarPredict to Take the Guesswork Out of Sales with AI for All
- SAP Debuts Milestone Offering to Revolutionize Customer Business Transformation
- Dell Technologies, SK Telecom and VMware Bring the Power of 5G and the Edge to Enterprises
- Conga Appoints Grant Peterson as Chief Product Officer
- SAP to Acquire Business Process Intelligence Company Signavio
- Episerver Reintroduces Itself as Optimizely with Strategic Rebrand Focused on Optimizing Every Digital Experience
SalesTech QnA with the Expert
Customers don’t want to be surprised when they get to the checkout that the item in their basket is now out of stock. Providing visitors with clear inventory visibility is key in building trust. This can be achieved by ensuring your technology is working together. –Jake Athey, VP Marketing and Customer Experience at Widen
Top Articles on Improved Sales Messaging Tactics, Sales Automation and Sales Success Tips
- How to Create Value in the Age of Virtual Sales Meetings
- The New Inputs Leaders Need for a Successful 2021 Plan
- Three Simple Tips for Successful CRM implementation
- Top Marketing Automation and Sales Automation Providers of 2020 – a Round Up
- Biggest Sales Learnings from the 2020 Covid-19 Pandemic