Podcast

Joe Davy, Co-founder and CEO of Banzai an event marketing platform joins us today to chat about martech and its impact on today’s B2B event landscape: Key topics covered: State of modern B2B events Impact of event tech and martech on modern events Types of virtual events that stand out today

Michael Litt, CEO at Vidyard a platform that helps you stand out with prospects with its AI-powered video messaging capabilities spoke to us about some of Vidyard’s latest enhancements and how B2B sellers and marketers can learn to capitalize more on videos to drive impact. Key topics covered: What should brands keep in mind when using AI Avatars in sales and marketing outreach Types of video outreach techniques that resonate in B2B tech Best practices to keep in mind for using videos in sales and marketing campaigns

David Brutman, Chief Product Officer and Co-founder of Folloze spoke about the top proven website personalization tactics that work best in B2B in this episode of the SalesStar Podcast: Key topics covered: Personalization flaws in websites today How to drive a deeper personalization journey Website optimization best practices

In this conversation of the SalesStar Podcast by SalesTechStar.com we were joined by Andy Kankula, Vice President of Business Development at Sion Power; to talk about Sales Trends and Practices for 2024: Key topics covered: What helps drive revenue goals today How B2B sales will evolve in 2024 Salestech Optimization and how it helps drive impact

In this episode of the SalesStar Podcast by SalesTechStar.com - we were joined by Thomas Hansen, President at Amplitude to talk about the importance of soft skills in B2B sales and what it takes for modern B2B sellers to get ahead; Key topics covered: Soft skills that enable sales conversations How B2B sellers should enhance soft skills to drive sales goals The changing scope of B2B sales and salestech

Alex Varel, Chief Revenue Officer at Multiverse, (a company that helps top companies see more than what’s on paper with professional apprenticeships in tech, data, and software engineering) joined us as our guest in this episode of the SalesStar Podcast to chat about current day trends that are defining the state of B2B sales. Key topics covered: Revenue strategies that work in B2B SaaS Salestech optimization tips Sales processes for 2024 The impact of AI on Sales

It was exciting to welcome Raul Murguia, Senior Director of Integrated Marketing for LinkedIn Sales Solutions in this episode of the SalesStar Podcast by SalesTechStar.com: Raul joined us to share crucial insights from LinkedIn’s latest report on B2B buying and selling habits: special insights that are relevant to every B2B marketing and B2B sales executive for 2024: Key topics covered: Top challenges in B2B sales Modern B2B buying and selling habits Impact of GenAI on sales and marketing

Emily Singer, Head of Marketing at Drift spoke about the top B2B marketing tips, trends and best practices that can help modern marketers drive ROI: Key topics covered Shifts in B2B marketing and buying cycles How can CMO's drive better marketing and sales alignment Martech best practices AI's impact on modern marketing

We were joined by Jeff Samuels, COO of Iterable in this podcast where Jeff spoke about Iterable’s banner year and what’s in store for the team and martech as an industryin 2024: Key topics covered B2B marketing best practices Martech trends that will dominate the segment Impact of AI in marketing Iterable's latest product innovations

Leise Roberts, Head of Global Sales at Revenue Grid joined us in this podcast to speak about the latest customer and revenue acquisition trends in B2B SaaS: Key topics covered: Revenue generation misconceptions Client acquisition tactics that work Implementing AI powered salestech to drive growth

Eric Boggs, founder and CEO of RevBoss joined us in this episode to talk about the fundamentals of a strong sales process and strategy - Key topics covered: Trends in modern B2B sales Tips that can help in 2024 to strengthen Sales processes Using AI effectively to boost Sales ROI

Ana Mourao, Global Customer Journey and CRM Senior Manager at Stanley Black and Decker Inc. joined us in this episode to talk about data best practices that should be on every modern marketer’s mind; Key topics covered: Using zero-party data and first-party data more effectively Current data trends in B2B marketing and sales

In this episode, Toby Korner, SVP, Digital Marketing at Priceline (travel dealmakers of the world) highlighted more about AI and how its changing everything about online travel bookings and processes; Key topics covered: Latest AI developments and its impact on marketing How AI is impacting travel, hospitality, online booking processes The growing impact of generative AI

In today’s podcast, we have a returning guest, Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox back to talk about what’s on everyone’s mind these days: AI and its impact on Marketing: Key topics covered: How today’s marketers need to skill up for an AI driven ecosystem AI trends that will dominate the B2B martech and marketing space

Byron Sorrells, CEO and Co-founder of Dispatch joined us in this episode to chat about the state of distributed commerce and how automation is redefining modern trends in this segment: Key topics covered: How should brands use distributed commerce to influence user behavior How automation can drive better commerce experiences and what modern users should keep in mind A few thoughts on the near future impact of AI on automation and commerce

Anh Vu-Lieberman, VP of Conversion Rate and Site Optimization at Nogin, a Commerce-as-a Service technology platform shares key insights on modern Online Shopping Trends that are redefining digital markets. Key topics covered How digital shopping has evolved Customer behaviors and their evolution The future of online shopping The impact of AI on online commerce

Our guest on this episode of the SalesStar Podcast was Zac Duff, CEO/co-Founder at JigSpace, (a platform that helps create and share augmented reality presentations in seconds), Zac participated to chat about the impact of AR in sales and marketing: Key topics covered: Latest AR trends impacting online sales and marketing How can modern sales teams use AR to influence their sales cycles The future of AR and how you feel it will change the game for sellers Few top misconceptions around AR in sales  

Mark Melvin, EVP, Sales & Brand Partnerships, at Mirriad (a leading virtual product placement and in-content advertising solution) joined us in this episode of the SalesStar Podcast to talk about current digital ad trends: Today’s state of digital advertising and how brands/creators are looking to create new revenue streams with new ad models What it takes to create differentiated ad and online journeys How brands can enhance today's online ad experience for end users

Debbie Braney, Senior Vice President of Global Marketing at Glassbox a Digital Experience Intelligence platform joined us in this podcast to chat about the latest trends in digital customer journeys. Key topics covered: What do end users wants today in their digital buying journeys What do brands often struggle with when building digital journeys What makes for a robust digital buying journey today

Curtis Tingle, EVP and CMO at Vericast (a marketing solutions provider that fuels commerce and brand growth) joined us in this episode to talk about what it takes to build end to end digital campaigns that boost ROI; Key topics covered: Challenges faced when building and scaling integrated campaigns Common strategies that help B2B marketing teams Impact of generative AI on digital commerce and marketing

Carol Howley, CMO at Exclaimer (an email signature management software) joined as our guest today and is here to talk about the various ways through which today’s digital businesses can use email signatures to their greater advantage. Key topics covered: Latest email signature trends How digital brands can use email signatures to boost marketing and sales Email signature best practices

Jason Fitzgerald, Senior Vice President, Solution Network at OneStream Software, (an intelligent finance platform built to enable confident decision-making) participated in this episode of the SalesStar Podcast to dive into a few top of mind sales improvements that can help B2B teams boost growth and output; Key topics covered: How can B2B sales teams differentiate themselves in the market What should B2B sales teams focus on changing in their B2B sales cycles Common sales-marketing and salestech-martech alignment mishaps often seen in B2B tech The near future impact of AI on sales and marketing

Adriana Gil Miner, CMO of Iterable, joined us in this episode of the SalesStar Podcast to chat about the growing AI revolution and it’s forthcoming impact on all things B2B marketing; Key topics covered: Latest trends in AI How AI is changing the game across the marketing and advertising sphere Best practices when it comes to implementing AI powered martech Future impact of generative AI on sales and marketing

In this episode of the SalesStar Podcast, Jason Smith, Senior Sales Engineer at CallTrackingMetrics, (a digital platform that uses call tracking intelligence to inform contact center operations) joined us to talk about current trends in B2B tech sales; Key topics covered Biggest misunderstandings when it comes to technology sales Sales Ops and SalesTech processes that work well today The impact of generative AI to these functions

Brian Fitzgerald, Chief Revenue Officer at Augury, a pioneer in Machine Health and Process Health solutions joined as a guest in this episode to talk about what can help B2B tech teams drive better vendor, partner and renewal processes: Key topics covered: Technology sales and platform renewals: what should be done to make it easier for end users How can technology sales evolve further to make the buying process more user friendly Benefits of subscription and self-serve models

In this episode we had Justin Steinman, Chief Marketing Officer at Definitive Healthcare to talk about podcasts and how they can enable growth for B2B brands: Key topics covered: Using podcasts to drive B2B brand growth Podcasting fundamentals that help What brands can do to increase their listen rates How podcasting should be integrated to a brand's other marketing channels

Andrew Fingerman, CEO of PhotoShelter (a platform that empowers effortless visual storytelling) chatted about some of Photoshelter’s latest innovations while throwing light on what it takes to drive effective storytelling through visual content, in this episode: Key Topics Covered: The impact of AI on visual search today and how you feel AI is set to impact this process further Some of the typical hygiene issues you see digital teams struggle with when it comes to their visual and creative needs A few best practices digital teams need to keep in mind to create above par visual experiences

Ketan Karkhanis, EVP & GM, Sales Cloud, Salesforce spoke about the increasing use and impact of AI in sales and marketing while taking us through Salesforce’s latest product innovations; Key topics covered: How Salesforce’s latest Sales GPT and Service GPT enables sales and marketing efforts The growing use of AI in sales and marketing areas today How can B2B teams use AI to drive success

Derrick Herbst, Director - Business Transformation at Conga (a scalable revenue lifecycle management solution) joined as our guest to discuss more on what it takes to drive a better RevOps process and strategy when in B2B; Key topics covered: RevOps in B2B: Tips to Streamline Processes RevTech and SalesTech worth focusing on The future impact of AI on revenue and sales strategies and models

Raja Walia, Founder and CEO of GNW Consulting (a Marketing automation and CRM consulting firm) spoke about the importance of a better marketing ops and martech process, in this podcast episode: Key Topics Covered: Challenges brands face when implementing new marketing processes and strategies How marketing ops teams should help What can marketing ops teams and leaders to do drive marketing journeys

Inbar Yagur, Director of Content and Product Marketing at Lusha a go-to-market intelligence platform, designed for sales, marketing and recruitment teams joined us in this episode of the SalesStar Podcast to chat about a few marketing tips that are crucial to current day challenges: Key topics covered: What drives content marketing effectiveness Growing online engagement metrics in a crowded digital market AI and its impact on modern marketing

Our guest in this episode of the SalesStar Podcast was Bryan Law, CMO at ZoomInfo, a leader in modern go-to-market software, data, and intelligence; Key topics covered: Go-to market models that work well in B2B Tools that enable a better GTM and marketing process The future of martech and B2B marketing

Mike Molinet, Co-Founder, Thena spoke about the impact of messaging tools and how they are set to create new fundamentals for business communication in this episode: Key topics covered: The growth of messaging / communication platforms in B2B How can B2B teams use these platforms to drive more sales and marketing collaboration and quicker output The importance of having a messaging/collaboration platform

Justin Schweisberger, Chief Revenue Officer at Pramata, (a solution that focuses on providing complete, cross-functional contract visibility) joined as our guest in this episode of the SalesStar Podcast, to talk about what it takes to drive B2B revenue generation tactics more successfully in 2023: Key topics covered: Revenue generation and measurement fundamentals that B2B CROs today need to be more attentive to Tips for better alignment between revenue/revops, marketing and sales teams to drive a central business goal Revtech and Salestech best practices

Scott Kolman, Chief Marketing Officer at Cresta (an AI-powered platform that helps contact center agents unlock their full potential) joined in as our guest in this episode of the SalesStar podcast to talk about better sales-marketing unification best practices: Key topics covered Tips to drive better collaboration between sales-marketing teams How to create better frameworks and fundamentals so processes, data and campaigns can be shared between both teams What type of salestech-martech help drive better unification practices

Linda Lee - Chief People and Culture Officer at Velocity Global (a platform that helps simplify onboarding, pay and compliance related business matters) joined as our guest in this episode to talk about a very crucial element in a typical organization: the people culture and its impact on overall growth: Key topics covered: Fundamentals in people and culture that brands in B2B should sport more of How tech brands can use HR experiences to not just drive company culture but also business and financial growth Future workplace trends and norms for B2B brands

Jamie Adams, Chief Revenue Officer at Scorpion a provider of technology and services helping local businesses thrive joined us as a guest in this episode to discuss changing B2B consumer trends and what sales and marketing teams need to do to boost connected brand experiences: Key topics covered: How consumers in B2B want brands to build connected experiences What can sales and marketing teams do to unify brand journeys How sales and marketing teams can use customer data to build ROI and scale revenue ops

Sean Flynn, SVP of Global Sales at Avalara joined as our guest in this episode to discuss a few sales best practices and salestech trends for 2023: Key topics covered: Driving sales resilience in a tough economic climate Sales processes and strategies that can boost goals in 2023 Five things that should change in B2B sales!

Marco Lagi, Vice President, Artificial Intelligence at Intentsify (a platform that provides B2B organizations comprehensive buyer-intent intelligence) spoke about the growing impact and benefits of AI in this podcast episode: Key Topics Covered: How AI is disrupting sales and marketing processes Common user misconceptions surrounding AI Five fundamentals for first time users of AI to keep in mind

Carter Lassy, Chief Product Officer at Terminus (a platform that empowers marketers to drive revenue impact with account-based marketing) joined as our guest in this episode of the SalesStar Podcast; Key topics covered: Intent data - benefits and challenges teams face when using intent data How can marketers be more precision based in their approach? GTM practices and tips that work in a dynamic market

Melton Littlepage, CMO at Outreach (a platform that empowers the entire end to end sales process) joined us as a guest in this episode to highlight some of Outreach’s latest innovations and discuss the importance of improved sales-marketing alignment: Key topics covered: Unifying your martech/salestech and marketing-sales processes The impact of AI on marketing and sales How B2B teams should look at optimizing their salestech and martech to drive goals and alignment

In this podcast we had Karthi Mariappan, Co-founder and CEO at Hippo Video chat about the various use cases and benefits of video across marketing, sales and other customer facing roles in B2B: Key topics covered: Why does video benefit sales and marketing teams How leading brands use video as part of their outreach to drive end goals Best practices to keep in mind when implementing a video strategy

Darren Guarnaccia, president of Uniform a Digital Experience Composition Platform (DXCP) that helps marketing and development teams collaborate to deliver better customer experiences joined us as our guest to discuss the future of DXCP. Key topics covered: What is driving more adoption of Digital Experience Composition Platforms How are digital experience tools being used to drive organizational and end user experiences The future for DXCP

Jonathan Lister, COO at Vidyard shared some insights into the various ways in which different B2B teams (sales/marketing/HR and others) can benefit from using videos, from prospecting to job hunts: Key topics discussed: How brands use videos to drive sales/marketing experiences and goals Benefits of videos across B2B functions including HR Best practices for optimizing use of video to drive B2B goals

Eric Watkins, president of outbound sales at Abstrakt Marketing Group joined this episode as our guest to talk about a few lead generation tactics that can empower B2B teams: Key topics covered: B2B lead generation: best practices Creating a balance between inbound and outbound strategies Aligning multiple teams on core objectives

We welcomed You Mon Tsang, CEO and Founder of ChurnZero, (a leading Customer Success platform and partner for growing SaaS and subscription based businesses) to this episode of the SalesStar Podcast to discuss ways in which B2B tech brands can build better customer success frameworks Key topics covered: The evolution of ChurnZero How customer success trends are changing in B2B The impact of AI/Generative AI in sales and marketing

Tyrona Heath, Director of Market Engagement at LinkedIn’s B2B Institute spoke about the benefits of having better inter department collaboration to drive B2B growth in this podcast: Key topics covered: What should growth marketers and sales teams keep in mind in today's B2B environment How can inter department collaboration drive unified growth models The importance of having the office of the CFO involved

Ben Pines, Director of Content at AI21 Labs and WordTune joined us in this episode to highlight more on how AI is enabling the whole content experience in today’s business and digital marketplace: Key topics covered: How AI is redefining content creation for marketing and sales teams How leading brands use AI to transform their content experience The future of AI in marketing and content

Ken Hohenstein, Chief Revenue Officer at OneStream a market-leading intelligent finance platform that reduces the complexity of financial operations participated in this episode to discuss more on what modern day sellers should do to optimize brand journeys: Key topics covered: What works in B2B sales Building sales cycles and journeys that create value The future of B2B sales and salestech

Richard Lebovitz President and CEO, LeanDNA, an inventory optimization and execution platform that synchronizes workflows joined us in this episode to talk about the growing demand for inventory optimization software, and its impact on supply chains; Key topics covered: How are factory inventory optimization systems changing the whole supply chain game today How will more commerce / distribution companies look at these tools as an advantage How brands can use these tools to tie into actual user experience

Julia Hitchman, Chief Commercial Officer at Good-Loop (a Purpose-Powered advertising platform that unites brands, consumers, charities & publishers) joined us in this chat to share a few best practices that can help drive ad revenue goals: Key topics covered: Growth strategies that enable ROI for B2B advertisers and marketers How B2B commercial officers can use tech and new processes to push boundaries The future of B2B sales

Kevin Yip, Co-founder and President of Blueboard (an employee rewards and recognition platform for the modern workplace) discussed the impact of recognition programs on B2B teams: Key topics covered Why are employee recognition programs crucial in B2B How employee recognition programs enable sales team ROIs Business growth must-dos based on Blueboard's journey

Brian Bero, cofounder and Chief Revenue Officer, Strike Graph (a compliance SaaS solution that helps simplify security certifications) joined us in this episode to talk about a few trending B2B business development tips that should be on every sales teams radar through 2023: Key topics covered: Latest B2B business development trends Sales practices that are proven to work within B2B tech How will salestech reshape B2B/B2C sales

Collin Mitchell, Chief Evangelist at Humantic AI (a Buyer Intelligence platform for revenue teams) spoke about the benefits and importance of better personalization tactics in sales: Key topics covered: Importance of personalization Out of the box practices that can drive sales journeys How lean teams can scale ROI

Grayson Morris, CEO at Performio, (a platform that helps handle complex incentive compensation plans, processes, and strategies) spoke about the importance of having an effective compensation plan for salespeople: Key topics covered: Why B2B sales leaders need to have better sales compensation structures How a good B2B sales compensation plan can enable better sales Top practices to follow when putting a commission strategy in place

Kate Musgrove, Managing Director for Asia Pacific at Bazaarvoice, (a platform that builds smarter shopper experiences across the entire customer journey) shared a few fundamentals and best practices for e-tailers in this podcast: Key topics covered: Regional expansion tips and practices for SaaS teams How e-tailers can build better online experiences for end users The future of eCommerce and e-Tail

Allison Tiscornia, Chief Customer Officer at ChurnZero, (a Customer Success platform for growing SaaS businesses) discussed more about the future impact of customer success in B2B. Key topics covered: Trends that dominate B2B customer success journeys How leading brands plan their customer success workflows The future impact of customer success in B2B

Ed Hill - SVP and GM for the EMEA – at Bazaarvoice, (a platform that helps build smarter shopper experiences across the entire customer journey) spoke about a few trending sales practices and tips; Key topics covered: What sales teams should do to thrive in a challenging market How salespeople can enhance their skillset and salestech knowledge to drive ROI Common B2B sales and salestech challenges

Stephanie Vandenberg, GM, SVP Revenue & Growth, at Verve Group (an omnichannel ad platform that connects advertisers, agencies, brands, and publishers to people in real time) spoke about a few top media-sales trends while sharing some tips on improving brand sales outcomes;  Key topics covered: Building a strong sales foundation: what it takes Salestech that help enables sales processes in B2B The future of media sales and advertising

Holly Procter, SVP of Global Sales at Clari (a Platform that helps improve efficiency, predictability and growth across the typical revenue journey) shares a few thoughts on modern-day B2B sales processes: Key topics covered: What sales leaders and business stakeholders should do to align revenue processes and practices Core sales strategies that work well in B2B SalesTech optimization tips

Zarina Stanford, CMO at Bazaarvoice chats about the evolving trends that are keeping today's marketers on their toes while taking us through Bazaarvoice’s growth story: Key topics covered: Current day marketing trends that are changing the future pace of marketing B2B Marketing and B2B sales predictions for 2023 Tips to keep in mind when aiming to build unified brand experiences

Mark Wright, VP Sales & Partnerships – Zeitworks, (a business intelligence platform that uses automated data collection to reveal information about the way teams work) spoke about the changing sales ecosystem: Key topics covered: Fundamentals that work in sales today Best practices new sellers should follow The future of salestech and B2B selling

Rachel Clap Miller - Vice President of Marketing and Digital Engagement at Ascender by Force Management, (a sales engine that fuels repeatable revenue growth) highlights more on what it takes to drive B2B sales effectiveness: Key topics covered: Increasing sales effectiveness in B2B Dominant tools that help Enhancing the B2B sales experience

Mikey Paley, SVP of Business Development, Retailers at Aki Technologies, (a platform that helps advertisers reach their audience with better personalization) shared a few thoughts on the evolving retail media segment in this podcast episode: Key Topics Covered: Dominant trends in retail media today How better retail media experiences can drive the retailer and end user experience The future of retail media advertising

Jeffrey Ha, Chief Go-to-Market Officer at Rev (a platform that combines A.I. to deliver an enhanced end-user experience) joined us in this episode to share a few B2B tips and practices that can enable better go-to-market and sales output: Key topics covered: How traditional practices can't sustain in B2B Enhancing the overall sales and GTM process Using predictive analytics to drive ROI

Marjorie Janiewicz, Chief Revenue Officer at Foursquare, (a technology platform that powers leading business solutions and consumer products through a deep understanding of location) spoke about a few proven revenue generation practices in this episode of the SalesStar Podcast: Key topics covered: B2B sales/marketing challenges and sales-martech best practices Revenue and growth strategies that can enable B2B teams The future of B2B sales and salestech-martech

Mark Magnacca, Co-founder and President at Allego,  a leading all in one sales enablement platform joined us in this episode to discuss more on what it takes to drive sales enablement best practices for B2B teams: Key topics covered: Allego's journey and its recent innovations Sales enablement trends in B2B Sales strategies that work better in B2B The future of salestech and B2B sales 

Molly McKinstry, Head of Enterprise Sales, at Calendly, (a sales scheduling automation platform) joined us in this episode to chat about a few enterprise sales fundamentals: Key topics covered: Fundamentals that Enterprise Sales teams and Enterprise Sales leaders need to pursue today to drive faster/better business impact How enterprise sales teams across industries use different tactics to drive goals The kind of salestech/sales intelligence that can impact enterprise sales teams with optimization tips

Camela Thompson, VP Marketing at CaliberMind, (a B2B Marketing Data Platform that helps generate Marketing Insights) joined in as a guest to share a few growth marketing tips and best practices: Key topics covered: Growth marketing practices that work in B2B How B2B marketers and sales teams can optimize ROI The future impact of revenue insights to B2B teams

Jamie Shanks, CEO of Pipeline Signals & Sales for Life caught up with us in this episode of the SalesStar Podcast to talk about the changing scope of B2B sales: Key topics covered: Driving ROI with improved Sales Intelligence Sales and RevOps Best Practices for B2B Teams The changing face of salestech and B2B sales

AJ Bruno, Founder and CEO at QuotaPath an end-to-end compensation solution for revenue teams joined in as a guest on the SalesStar Podcast to chat about the changing B2B sales marketplace and what will redefine the industry in the near future: Key topics covered: Trends surrounding the B2B sales market today Maintaining Sales ROI during a recession and through today's ''great resignation'' The future of B2B sales and salestech

Andy Champion, VP and General Manager for the EMEA region at Highspot, a sales enablement platform that enables every customer conversation spoke about a few proven B2B growth tips and best practices… Key topics covered Loopholes in the current state of B2B marketing/sales Alignment practices for sales-marketing teams How can revenue leaders-sales and marketing teams change processes to drive faster growth

Mariana Cogan, CMO at People.ai a leading revenue operations and intelligence (ROI) platform shared a few thoughts on what it takes to drive better marketing ROI in B2B:  Key topics covered: B2B marketing in 2022 Common pitfalls marketers face  Marketing strategies that work better in B2B The importance of better DEI in B2B 

Myles Kleeger, President and Chief Customer Officer at Braze, a leading customer engagement platform joined us on this episode of the SalesStar Podcast to talk about a few must-do customer facing fundamentals for B2B teams. Key topics covered: Evolving trends in the typical B2B customer journey Key fundamentals to keep in mind when driving personalized customer experiences The future of customer service in B2B

Astrid Masle Boer, VP of Sales, EMEA & APAC – RFPIO a market leader in response management software joined us in this chat to share her biggest sales learnings and key trends that are set to shape the tech/B2B industry: Key topics covered: Dominating B2B sales trends given today's market dynamics Core sales processes/models that drive ROI and growth Biggest B2B sales challenges/solutions

Kimen Warner, VP of Product Management at Drift shares proven B2B product management best practices as well as some highlights on Drift’s newly launched Deal Room, in this episode of the SalesStar Podcast: Key topics covered How Product Management has evolved over the years... What can product managers do to differentiate themselves The launch of Drift's ''Deal Room'' and how it benefits B2B sales and marketing teams The future of SalesTech

John Piccone, Regional President, Americas, at Adform an Integrated Advertising Platform joined us on this episode of the SalesStar Podcast to chat about a few trending digital marketing and ad best practices: Key topics covered: Fundamentals in B2B marketing that help drive ROI Understanding marketplace evolutions and customer behaviors What B2B revenue/sales/marketing leaders need to keep focus on in today's dynamics 

Abdul Javed, VP of Sales, APAC at Clari, a Revenue Operations Platform that improves efficiency, predictability, and growth across the entire revenue process joined in as our guest in this episode to share a few regional sales development best practices; Key topics covered: What does it take to build a strong Sales foundation Sales strategies that work for regional sales Salestech and alignment tips for global teams

Daniel Rodriguez, CMO at Simplr a machine-enabled customer experience solution that meets the demands of the Customer across all digital channels was our guest on this episode of the SalesStar podcast, Daniel spoke about a few proven marketing practices that should be the highlight through 2022, Key topics covered: Thoughts on core marketing strategies to fuel ROI through 2022 Key martech trends for B2B marketers to keep in mind Creating better end to end experiences for end users in B2B

Craig Moore, Head of Sales at Vyond a platform that helps people create dynamic and powerful video media joined us on this podcast to talk about a few top B2B sales practices and the salestech behind them. Key topics covered: Biggest B2B sales challenges Optimizing your choice of martech/salestech Discussing the future of salestech

Chris Cabrera, CEO and Founder at Xactly, (an Intelligent Revenue Platform that acts as a solution to align seller behavior) joined us on this episode to chat about a few top B2B revenue trends and best practices: Key topics covered: How is Revenue Intelligence today changing the game for B2B sales teams How B2B sales teams have used Revenue Intelligence to drive their goals Technologies that will become core and integral to sales-marketing experiences

Global sales advisor, sought-after speaker and author – Andy Paul joins us in this episode of the SalesStar Podcast to share a few top sales practices that can help enable a more proactive and slightly less salesy approach to sales: Key topics covered: B2B sales challenges that persist in today's environment The disadvantage with being too ''salesy'' and what to do about it What sales practices help drive true ROI Thoughts on the future of Salestech

David Greenberg, CMO at Conversica (a leading provider of Conversational AI for business), shares a few marketing and sales best practices for B2B teams; Key topics covered: Enterprise marketing and sales alignment practices What it takes for B2B marketers and sales people to drive online buying experiences The future of salestech/martech

Jamie Bertasi - President and Chief Operating Officer at Totango spoke about a few proven revenue tricks and best practices that have enabled goals for the Totango team over the years, Key topics covered Takeaways from the Totango growth story over the years Fundamental salestech/martech systems that enable revenue processes What should start-up teams keep in mind when implementing processes The future of B2B sales/B2B tech

Mike Smith, Senior Director, Enterprise Sales at CData joined us in this episode of the SalesStar Podcast to discuss a few modern day SalesOps best practices and trends; Key topics covered: The role of Sales Ops in building a modern sales organization How the customer purchasing process has changed The need for salespeople to have better customer 360 views/insights (along with best practices/tips) How CData's suite of data connectivity solutions can enable better sales forecasting and customer insights for B2B teams

Carson Conant, Founder and CEO at MediaFly, a collaborative tool for sellers & marketers shared a few of his top sales enablement predictions for 2022, Key topics covered: Growing importance of Sales Enablement Platforms How sales enablement and sales tech as a whole will shape up in the near future Sales enablement processes that boost ROI for B2B teams

Guy Nirpaz, Founder and CEO at Totango, (a customer success software platform) that helps organizations to monitor, track and optimize every stage of the customer journey joined this episode as our guest, to chat with us about the story behind Totango and the future of customer success: Key topics covered Totango's growth journey through the years... Why customer success platforms are crucial to B2B sales today The future of sales tech and customer success in B2B

Scott Smyth, VP Global Sales at HG Insights, a global leader in technology intelligence shared a few proven sales and salestech tips and practices that can generate better overall ROI for B2B teams: Key topics covered: Common sales tactics that work in B2B Challenges faced by B2B sellers The future of sales and salestech

Chris Maeda, co-founder and CTO at Botco.ai an AI-powered marketing chat solution shared a few thoughts on the impact of chatbots in today’s digital sales and marketing world: Key topics covered: The evolving role and importance of chatbots in sales and marketing today How leading brands are using their bots to drive sales/marketing How AI will evolve to change the sales-marketing landscape

Katie Foote, Chief Marketing Officer at Drift a conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying joined us on the SalesStar Podcast to share a few top marketing optimization thoughts and best practices. Key topics covered: Core marketing tricks to keep in mind for 2022 Martech solutions to consider to help optimize marketing efforts Understanding today's B2B market dynamics and using it to drive marketing goals

Adam Johnson, SVP, Sales at ActiveCampaign a global leader in Customer Experience Automation shares a few proven sales success tips and collected takeaways from his built up sales expertise through the years, while taking us through the impact of customer experience automation systems: Key topics covered: Technologies that matter to eCommerce/online businesses today Impact of CX automation How salestech-martech adoption will evolve with changing market dynamics

Kris Rudeegraap, CEO and co-founder of Sendoso, a platform that helps sales and marketing teams connect and drive revenue with personalized gifts in order to improve customer engagement initiatives shared a few thoughts on the impact of Direct mail in B2B sales and marketing: Key topics covered: What inspired Sendoso and how has the platform evolved over the years to meet changing business-user needs The benefits of direct mail How can marketers and sales teams create better end to end experience (that convert!) with direct mail?

Chris McLaughlin, Chief Marketing Officer at LumApps chats about the biggest CMO trends and practices that need to be followed to enable better marketing output through 2022 in this episode of The SalesStar Podcast Key topics covered Typical B2B CMO best practices and challenges  Optimization trends and tips that drive better internal marketing practices The future of B2B marketing and martech

John Elsey, CEO at Richardson Sales Performance shared a few best practices and sales training tips that are especially crucial to today’s B2B sales environment; Key topics covered: In what ways do B2B sales teams struggle with adequate training Virtual selling best practices What it takes to build and scale a B2B sales team

Karen Gallantry, GM at mParticle a customer data platform that enables marketing efforts spoke about a few proven revenue and sales practices that yield results for B2B teams: Key topics covered: Strategies in sales/revenue operations that yield results How core processes in sales and revenue operations are changing Sales technologies/ Revenue technologies that will become more crucial to everyday B2B operations

Kristina Simkins, VP of Product at Lessonly by Seismic a coaching software platform built for frontline teams shared a few tips on leading product teams effectively: Key topics covered: Meeting the evolving need between products-customers and what product teams need to do How can product teams – marketers and sales people align to impact overall processes and business growth? The future for B2B Product teams: trends and thoughts

Chetan Chaudhary, Chief Revenue Officer at Scale AI, a platform that accelerates the development of AI applications by helping machine learning teams generate high-quality ground truth data shared a few insights in this podcast that can help sales-marketing and revenue teams drive better unison in their core processes.  Key topics covered: What should sales/marketers focus on to build unified customer and buying journeys? Problems faced in B2B when it comes to go-to market plans and strategies Tips to drive better revenue and sales operations

Michelle Pietsch, VP of Revenue at Dooly.ai, a connected workspace that helps revenue teams win more deals shared a few thoughts and best practices that can drive better processes and output for B2B Revenue teams: Key Topics Covered: Best practices and processes that drive B2B revenue and sales teams given today’s market dynamics Core salestech-revtech that have always helped drive team output and business goals Top tips for marketers and B2B sales teams for 2022 and beyond!

Jeremey Donavan, SVP of Revenue Strategy at SalesLoft, a leading platform that helps selling teams drive revenue initiatives talked about a few proven B2B sales practices while sharing a few thoughts on the changing scope of sales today: Key topics covered: Missing elements in B2B revenue strategies Technologies and processes that sales and revenue leaders need to focus on strengthening Salestech / Revtech optimization tips

John Bruno, VP of Strategy at PROS a provider of AI-based solutions that help power commerce in the digital economy shared a couple of thoughts on today’s evolving eCommerce market and how new age technologies can drive better online sales; Key topics covered: Biggest challenges that eCommerce/online businesses face when driving sales today As platforms evolve to meet the needs of online sellers, basic best practices that companies need to keep in mind The future role of Salestech