DemandGen Radio by David Lewis

The last six months of 2022 have been a big change for marketers. In this episode, David interviews Director of Advisory at BDO Digital, Demand Generation Group, Ryan Johnson. Ryan has spent his career helping marketing teams build effective, revenue-driving demand generation strategies. Listen as David and Ryan discuss: Why your installed base should be prioritized. The strategy to put behind your content development . The benefits of saying goodbye to ‘casting a wide net’. Why marketing attribution isn’t going anywhere. Check out the resources mentioned: Manufacturing Demand by David Lewis The D3 Methodology E-book David Lewis' LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

How can marketers ensure they get credit for all their hard work? In this episode, David continues reading excerpts from chapter 7 of his book, Manufacturing Demand. David shares what it takes to become a revenue marketer, and how marketing analytics can get you there. Listen as David discusses: Tracking content and asset performance. The hardest part of tracking marketing analytics. How to ensure your data carries through to your opportunity in salesforce. The three variables you should track on your form submissions. Check out the resources mentioned: Manufacturing Demand by David Lewis The D3 Methodology E-book David Lewis' LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

As marketers, if we want to get the respect we deserve, we must consistently demonstrate how we actively contribute to revenue and profits. In this episode, David reads excerpts from chapter 7 of his book, Manufacturing Demand. David shares why It’s critical to pay attention to the right metrics that show the value of your marketing team. Listen as David discusses: How to determine what metrics to measure. The importance of measuring what you can base decisions on. The four C’s of marketing analytics vs. “The Booth Looked Great”. What categories of marketing analytics you should be monitoring. Check out the resources mentioned: Manufacturing Demand by David Lewis The D3 Methodology E-book David Lewis' LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

2022 was a transformative year for the BDO Digital marketing team. With new team members, initiatives, services, and many exciting challenges, there were no dull moments this year. In this episode, David looks back at what the team has accomplished and provides tips and action items for anyone looking to form a new marketing department. Listen as David discusses: Making the business case for building your team. How to develop your marketing budget. The key areas to focus on when creating marketing roles. Building a culture based on trust and respect. Check out the resources mentioned: Manufacturing Demand by David Lewis The D3 Methodology E-book David Lewis' LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In today’s job market, it can be hard to find a true marketing technology expert. In this episode, David interviews Zakk Cica Marketing Operations Manager at ICE Mortgage. Zakk and David discuss how they went from computer geeks to marketing geeks, and why it’s so important to do what you love. Listen as David and Zakk discuss: How to leverage the knowledge of agencies. The importance of becoming involved with the marketing operations (MOPs) community. What it takes from leaders and employees to meet the challenges of a MOPs role. Happiness at work. Check out the resources mentioned: The 5 Levels of Leadership Ben LaMothe's LinkedIn Zakk Cica's LinkedIn David Lewis' LinkedIn BDO Digital Careers Manufacturing Demand by David Lewis DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In Gartner’s 2022 Marketing Technology Survey, marketers reported utilizing just 42% of the breadth of capabilities available in their martech stack. So, what’s getting in their way? In this episode, David interviews Ben Bloom, Vice President, Analyst at Gartner. Ben shares the recent survey results and why it’s so important for marketers to prioritize a technology assessment. Listen as David and Ben Discuss: What questions to ask yourself as you are assessing your tech. The gaps that are the hardest for marketers to overcome. What leaders can do to keep marketing technology top of mind. Why marketers must have a plan for underutilized marketing tools. Check out the resources mentioned: Assess Your MarTech Stack 2022 Marketing Technology Survey Insights [On-Demand Webinar] The Gartner 2022 Martech Survey: New Insights to Maximize ROI Manufacturing Demand by David Lewis Ben's LinkedIn David Lewis' LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Coming up with (and sharing) new ideas requires stepping outside of your comfort zone. In this episode, David interviews Kirstie Tiernan, Principal and Co-National Leader of Data & AI at BDO Digital. Kirstie shares how she has learned to take risks and embrace her innovative mindset all while building the confidence needed to bring new ideas to the boardroom. Listen as David and Kirstie Discuss: Leading with a passion for change. How to process failure. The first action item after you have a big idea. Learning how to take criticism. Check out the resources mentioned: BDO Digital Labs Manufacturing Demand by David Lewis Kirstie's LinkedIn David Lewis' LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Customer experience is a main driver for growth. In this episode, David interviews Traci Michel, Chief Operating Officer at Metro Credit Union. In her 14 years at Metro Credit Union, Traci has mastered the art of putting members first. Listen as David and Traci discuss: The importance of meeting your members where they are. How to build personas for banking. What it takes to be prepared for changes in your MarTech Stack. Tips for reducing spend by managing your technology renewals. Check out the resources mentioned: Assess Your MarTech Stack The D3 Methodology E-book Manufacturing Demand by David Lewis Traci's LinkedIn David Lewis' LinkedIn DemandGen TV Explore DemandGen TV MarTech Demos  To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

B2B marketers are under more pressure than ever to target and track their audiences. In this episode, David interviews Nirosha Methananda, VP of Marketing at Influ2. Nirosha shares how her team has used the Influ2 platform to humanize their account-based marketing efforts. Listen as David and Nirosha discuss: The importance of quality data. How personalization can help your marketing campaigns. When to leverage content syndication. What sales and marketing must do to create a great customer experience. Check out the resources mentioned: Assess Your MarTech Stack The D3 Methodology E-book Manufacturing Demand by David Lewis Nirosha's LinkedIn David Lewis' LinkedIn DemandGen TV Explore DemandGen TV MarTech Demos  To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In episode two of our Recession Resilience Miniseries, we talk about the importance of proving marketing’s contribution through the use of analytics. David Lewis dusts off a past episode with D3 Methodology expert, Carlos Hidalgo. Listen as David and Carlos discuss: How to properly communicate marketing’s contribution to the rest of your organization. The definition of GAAP and what it means for marketers. The difference between sourced marketing vs influenced marketing. The number one metric that marketers are tracking and if it’s worth it. Check out the resources mentioned: The D3 Methodology E-book Campaign Attribution: Why you MUST Attach Contacts to Opportunities Manufacturing Demand by David Lewis Carlos Hidalgo's LinkedIn The D3 Methodology Resource Hub Claim a Free Consultation David Lewis' LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In episode one of our Recession Resilience Miniseries, we explore what it means to ramp up marketing during a downturn. David Lewis dusts off a past episode that was recorded during the height of COVID-19. He interviewed Rob Bois, former Head of Dealer Marketing at CARFAX who shared how his team pivoted during challenging times. Listen as David and Rob discuss: How to deal with inheriting a complex MarTech Stack. Strategies to get out of Batch-and-Blast mode. Must-have weekly meetings that keep your team on track. How to use lead scoring to help sales teams prioritize their outreach. Check out the resources mentioned: Assess Your MarTech Stack The D3 Methodology E-book Manufacturing Demand by David Lewis Rob's LinkedIn David Lewis' LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

For most companies, the focus is all about finding new logos. But as the old saying goes: “It’s cheaper to keep ‘em.” In this episode, David interviews, Senior Strategic Advisor, Randy Latimer. Randy shares best practices for achieving your fullest revenue potential using Demand Expansion. Listen as David and Randy discuss: How to uncover opportunities with your current customer. The importance of understanding the customer journey. How data orchestration can impact your customer outreach efforts. The power of client surveys and account scoring. Check out the resources mentioned: Randy’s Blog Post Schedule a Meeting with Randy The D3 Methodology E-book The Sendoso Series BDO Digital’s Data Management Services David Lewis' LinkedIn Randy Latimer’s LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Sometimes the technology you purchase just doesn’t cut it. Today’s guest learned that lesson the hard way, which inspired him to create the review based, software buying guide, TrustRadius. In this episode, David interviews Vinay Bhaget, Founder and CEO at TrustRadius. Vinay shares how modern marketers can leverage review platforms both as a seller and a buyer. Listen as David and Vinay discuss: How marketers can build a review presence for their brands. The importance of providing your buyers with use cases. How to guarantee useful and specific reviews. The best time to ask your customer for a review. Check out the resources mentioned: David Lewis' LinkedIn Vinay's LinkedIn The Sendoso Series https://www.trustradius.com/ https://www.trustradius.com/vendor DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Marketers focused on e-commerce have a lot more to worry about than just what’s in their customer’s shopping cart. In this episode, David interviews Kate Federhar, Director of Digital Operations and Technology at Lumen. Kate shares how jumping into marketing operations can be challenging and fun! Listen as David and Kate discuss: Why sales and marketing should meet the customer where they want to be. How e-commerce technologies have transformed. Why being open to change in your marketing role is vital. The importance of making sure your technologies talk to each other. Check out the resources mentioned: David Lewis' LinkedIn Kate's LinkedIn The Value of Aligning Sales and Marketing (Episode 2) Live at B2BMX: Kate Federhar of CenturyLink The Marketing Operations Handbook DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Approximately 85 percent of customers are willing to pay more for a better customer experience, and that experience doesn’t end once a prospect becomes a customer. In this episode, David interviews Alan Gonsenhauser, Principal and Founder of Demand Revenue. Alan has coached over 100 CMOs and VPs on marketing organization design, customer marketing, campaign functions, and customer experience. Listen as David and Alan discuss: Why CFOs and CMOs should pay attention to their customers. Understanding personas, the buyer’s journey, and the post-sale customer journey. The dangers of over-focusing on new logos. How to collect feedback from your clients and what to do with it. Check out the resources mentioned: David Lewis' LinkedIn Alan's LinkedIn Demand Revenue Tipping Point Winning on Purpose CMO Customer Experience Turnarounds Through NPS CMOs: What Kind of Conductor Are You 3 Smart Customer Experience Marketing Strategies The D3 Methodology DemandGen TV Coming Soon: Sendoso Videos To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

If you want to advance your career, find out what it takes and then do it. In this episode, David interviews one of the original members of the DemandGen team, Rob Meo. Rob now serves as the Senior Director of Marketing Operations at Splunk. He shares the steps he has taken to become an effective leader for his team. Listen as David and Rob discuss: How candid feedback is critical to growth. The importance of building trust. How to have hard conversations as a manager. Why taking chances in your career can allow you to level-up. Check out the resources mentioned: David Lewis' LinkedIn Rob's LinkedIn Rob's Episode: Driven to Success The Effective Executive The Five Levels of Leadership DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Let’s face it, the key to being successful in any organization is the people. In this episode, David interviews Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle shares how she has approached the ever-evolving challenges of building successful marketing teams. Listen as David and Danielle discuss: How to identify gaps within the team. Overcoming the competitive job market. The importance of creating a proactive environment. How to assess your MarTech stack. Check out the resources mentioned: David Lewis' LinkedIn Danielle's LinkedIn Key Steps for Conducting a MarTech Stack Assessment LeanData Bookit Demo DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In the third and final episode of this re-released series, Carlos Hidalgo and David discuss the importance of customer expansion and maintaining a strong customer experience. Listen as David and Carlos discuss: What B2B and B2C companies can learn from each other. How you can evaluate and redesign your buyer's journey. The importance of a Chief Experience Officer role. Why you need to focus on customer retention and upselling.  Check out the resources mentioned: David Lewis' LinkedIn The D3 Methodology E-book David's Blog All D3 Resources Free Consultation with a Strategic Advisor 10 minute D3 Methodology Explainer Video DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Brand identity goes beyond a logo and a name. It’s a promise of the value you are going to deliver to your customer. In this episode, David interviews Triniti Burton, Co-Creator at Doorway Creative. Triniti shares the art and science behind personal and professional branding. Listen as David and Triniti discuss: The importance of carrying the brand experience throughout your organization. How emotions tied to your brand can impact buying behaviors. How personal branding can make your life easier and your interactions more authentic. When organizations should consider a rebrand. Check out the resources mentioned: David Lewis' LinkedIn Triniti Burton's LinkedIn Edelman Trust Barometer 2022 DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In the second episode of this re-released series, Carlos Hidalgo and David discuss 10 initiatives required for successful Demand Management. Listen as David and Carlos discuss: What to consider when figuring out what areas to focus on first. How to implement a demand funnel and roll out lead scoring and nurturing programs. The importance of developing a strategy first. Why you need to align with your sales team. Check out the resources mentioned: David Lewis' LinkedIn The D3 Methodology E-book David's Blog All D3 Resources Free Consultation with a Strategic Advisor DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In this re-released episode, Carlos Hidalgo and David take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function. Listen as David and Carlos discuss: The essential elements of creating demand. How to develop buyer personas. The importance of creating content that aligns with the needs of your customers. How to discover and solve the pain points of your buyers. Check out the resources mentioned: David Lewis' LinkedIn The D3 Methodology E-book David's Blog All D3 Resources Free Consultation with a Strategic Advisor DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In the early 2000s marketing operations was a new term in the marketing community. Fast forward to today as marketing operations has become a vital function, responsible for delivering the CMO’s strategy. In this episode, David interviews Michael McKinnon, author of The Marketing Operations Handbook and award winning B2B marketer. Michael shares how his book provides a blueprint for successful marketing operations teams. Listen as David and Michael discuss: How to establish a marketing budget. The challenges of designing marketing processes and functions. Why it’s best to keep your marketing scoreboard simple. The importance of aligning with your IT department. Check out the resources mentioned: The Marketing Operations Handbook The D3 Methodology E-book Manufacturing Demand David’s LinkedIn Michael’s LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Marketers are natural agents of change, but for Gary McRae he started his career as another kind of agent. By serving as a homicide detective in London, Gary learned transferable skills that make him an exceptional marketer. In this episode, David interviews Gary McRae, Senior Marketing Manager of Brand & Channels at Baker McKenzie. Gary shares what it takes to be a great marketer, and how leaders can create environments that allow teams to thrive. Listen as David and Gary discuss: Why trust is the building block for growth. The importance of challenging the status quo. How to listen to non-verbal cues. Why hard, candid discussions will make your team successful. Check out the resources mentioned: David Lewis' LinkedIn Gary McRae's LinkedIn Radical Candor DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Marketing practitioners come from all different educational backgrounds, skillsets, and experiences. In fact, a 2019 survey uncovered only 25% of marketing practitioners had a marketing undergraduate degree. In this episode, David interviews Kristy McCrady, Senior Director of Marketing Operations at JLL Technologies. Kristy shares how she got started and grew her marketing technology career. Spoiler alert: It took a lot of hard work, grit, and guts. Listen as David and Kristy discuss: How raising your hand can advance your career. The importance of a mentor and building your network. The benefits of being a generalist. How to determine if it’s time to make a career change. Check out the resources mentioned: David Lewis' LinkedIn Kristy McCrady's LinkedIn DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

You can’t rely 100% on a robot. Certainly, technology will get us where we want to be faster, but if you want to drive results you need a high volume of quality data, backed by a team of experts. In this episode, David interviews Ben Brock, Principal and National Leader of Enterprise Business Applications at BDO Digital. Ben shares how data analytics and application development can help the modern marketer. Listen as David and Ben discuss: The challenge of making the user experience easy. How marketers can use predictive tools. Why data quality and availability are necessary. The importance of understanding the users’ intended outcome. Check out the resources mentioned: Manufacturing Demand by David Lewis Ben Brock’s LinkedIn House of Cards: Giving Viewers What They Want DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

When he discovered the D3 Methodology, Chris Nelson knew it was exactly what his organization needed to activate a true demand generation framework. In this episode, David Interviews Chris, Senior Director of Growth Marketing at VillageMD. Chris shares his passion for methodologies that have helped him during his marketing career. Listen as David and Chris discuss: The importance of building the right team. How enlisting the help of an agency can help you. Why customer retention is the new acquisition. How to use the D3 Methodology to execute demand generation strategy. Check out the resources mentioned: Episode #208: How to Excel as a New Marketer with Audrey Lewis Chris Nelson LinkedIn The D3 Resource Hub The D3 Methodology E-book DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

The demand funnel is alive and well, but not all marketers approach it in the same way. In this episode, David Interviews Gayle Nixon, Senior Vice President of Marketing at Litera. Gayle shares her formula for lead management and demand funnel success, and even introduces a new acronym for engaged leads. Listen as David and Gayle discuss: The first steps to getting sales and marketing aligned. How too many MQLs can hurt you. The advantages of a predictable sales funnel. How to implement structure around lead management processes. Check out the resources mentioned: Digital Velocity (Tealium) Manufacturing Demand DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

In the early nineties a little thing called the internet changed the world as we knew it. Now, another technology is disrupting the way we work, play, and interact with each other. In this episode, David interviews Jamie Gier, Chief Marketing Officer at Ceros. Jamie shares her experience with virtual reality and how she thinks it can impact the modern marketer. Listen as David and Jamie discuss: What marketers can do today to prepare for the Metaverse. The social dilemmas of escaping reality. Why marketers should start exploring this new channel. How the Metaverse could compliment traditional marketing channels. Check out the resources mentioned: Oculus Quest 2 Ready Player One DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Developing a new product category is not for the faint of heart. It takes a lot of hard work, fortitude, commitment, and most of all, patience. In this episode, David interviews Murali Nemani, Chief Marketing Officer at ScienceLogic. Murali has a knack for seeing the world as it is going to be vs. how it is. He shares the strategies he’s used to usher more than five new product categories to the market. Listen as David and Murali discuss: How to determine when it’s time to create a new category. Creating market narratives that will reframe your product. Advantages of being the first in a new category. The importance of having a supportive CEO and team. Check out the resources mentioned: The 22 Immutable Laws of Marketing Amp It Up Episode #235: How to be an Agent of Change in Your Organization Episode #239 Talent Acquisition Strategies to Build & Grow Your Team Steve Jobs: Think Different DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

With marketing jobs in high demand, recruiting and talent acquisition teams are under intense pressure to fill positions quickly. Finding candidates who can not only do the job but also fit the culture is a vital piece to your team’s success. In this episode, David interviews Anna Greer, National Talent Acquisition Leader at BDO. With two decades of experience in recruiting and talent acquisition, Anna offers advice for recruiters and candidates looking for the perfect fit. Listen as Anna and David discuss: How to uncover your candidates’ passions and aspirations The benefits of building a “people first” culture with established core values Tips for interviewers and advice for candidates The value of intangible benefits that go beyond salary Check out the resources mentioned: BDO Careers Anna Greer LinkedIn The D3 Methodology E-book DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

For some marketers the thought of creating video content is intimidating and uncomfortable. But as video marketing and podcasting become more popular, it’s more important than ever to take the leap and learn how to incorporate these channels into your content strategy. In this inspiring episode, Emmy-Award-winning guest, Emely Navarro, Associate Producer at Access Hollywood, shares her tips and tricks for planning, editing, and publishing video and audio content. Listen as Emely and David discuss: Steps you can take today to start working on your video marketing How video and audio channels can help drive revenue and create demand Simple hacks for recording without any fancy equipment Tips for building an effective workflow for publishing consistent content Check out the resources mentioned: 30-Day Filmmaking Class with Casey Neistat Emely Navarro LinkedIn The D3 Methodology E-book DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

We live in a digital world that is constantly transforming. For businesses to stay relevant they must learn to leverage technology and understand how it can impact their business. In this episode, David interviews Robert Brown, National Digital Leader, Retail CPG/Hospitality at BDO Digital. Robert explains how to enhance the customer experience through innovative business strategies and digital transformation. Listen as they discuss: How COVID shifted the business model for B2Cs. The value of using data to build your business strategy. How to delight customers by providing a frictionless customer experience. Why it’s vital to recognize technology’s limitations and create a contingency plan. Check out the resources mentioned: Episode #235: How to be an Agent of Change in Your Organization DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

What does success look like for you? A question every marketer should be asking their current and potential partners. In this episode, David interviews Ric Opal, Principal and National GTM and Strategic Partnerships Leader at BDO Digital. Ric and David share their recipes for building and growing successful strategic alliances with real-life examples. Listen as they discuss: The importance of being a thought leader for new innovations. How driving adoption can also drive revenue and growth. Why it’s necessary to demonstrate your impact on your partner’s business. How to navigate challenging moments in your partner relationship. Check out the resources mentioned: The D3 Methodology Ric and the Opals DemandGen Radio Episode with Jilly Rowley (former EloQueen) DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Marketing is often the catalyst for change in many organizations. But even when the change is necessary, it can be met with resistance and push back. If you are introducing something shiny and new to your team, now is a great time to tune into DemanGen Radio. In this episode, David interviews Patty Remes, Senior Advisor at BDO Digital, Demand Generation Group. Patty shares her experiences helping large organizations introduce new initiatives. Listen as they discuss: The significance of definitions when it comes to your funnel. The power of piloting and how your pilot program can generate excitement. How to make sure change is technically and culturally embraced. Why it’s important to celebrate and what it means to have “type 2 fun”. Check out the resources mentioned: DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

We all aspire to show our excellence in the first 30, 60, 90 days in a new job. Having a proven blueprint or methodology for success can give marketers the framework to excel at any company. In this episode, David interviews Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. Avnita explains the importance of creating a Center of Excellence that’s comprehensive, repeatable, and scalable. Listen as they discuss: The key principles for establishing and managing the Center of Excellence. The value of honing in on a primary goal to achieve business objectives. Lessons learned in marketing automation. How marketing operations can contribute to your organization’s overall strategy. Check out the resources mentioned: DemandGen TV The D3 Methodology To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

As the year comes to a close David reflects on major events that have shaped the DemandGen team and the marketing landscape. Including how DemandGen and BDO Digital joined forces this year, expanding their support for marketing teams around the world. Before taking on the new year, much like Willy Wonka’s magical factory, the podcast and YouTube channel will be closing up shop to allow the team to reflect and enjoy time with friends and family. In this short, end-of-year recap, David talks about why there is much to look forward to in 2022. Listen as David shares: Reflections on the past two years. The latest announcement about the BDO Digital Marketing team. Details on the release of an exciting new series. A new look-and-feel for DemandGen TV and DemandGen Radio. Check out our new look: DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

If you’re about to hire your company’s very first head of marketing, what traits should you look for? You’re going to need a Jack or Jane of all trades who is comfortable being scrappy. In this episode, David interviews his longtime friend Christelle Flahaux, VP Marketing at FortressIQ, about the essential traits of today’s modern marketing leader. Listen as we discuss: Why so few people can truly claim to be a full stack marketer. Juggling the right/left brain, art/science approach to marketing. Ramping up your new department with your first and second hires. Lessons learned: Calling young professionals on their mistakes. Check out this resource we mentioned: DemandGen TV To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Free or gated? To be honest, most of us are stingy with the free content that we share. That’s not at all the way today’s guest approaches to content. Trey Sheneman, Executive Director of Marketing at Ramsey Solutions, has hit company goals by providing valuable content for free instead of relying on the paywall. Listen as we discuss: How Trey applies the 4 tenets of Agile. Why you need to up your free content game. How the D3 framework plays out in marketing content. Handling your money like God and grandma. How vision may change but mission doesn’t. Check out these resources mentioned: DemandGen TV Borrowed Future The D3 Methodology To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Where do you want to go in your career? It’s an essential question to answer because it’s the first step in getting there. After all, no one gets handed career advancement on a silver platter. It takes hard work and truly taking ownership of your career to climb the ladder, and according to today’s guest, there are certain skills that can help you along the way. In this episode, David interviews Maya Grossman, Founder of Maya Grossman Consulting, about how to take the bull by the horns and skyrocket your career. Listen as we discuss: Five steps for figuring out your career roadmap. How to transition from specialist to generalist. Why you should develop an owner’s mentality. The importance of becoming a lifelong learner. How to create opportunities for yourself. Check out these resources mentioned: DemandGen TV Maya’s book is Invaluable To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Less than .04 percent of companies ever make the $10M mark. Most of them die in the early transformation stages, in the proverbial Valley of Death, before they ever undergo true transformation. If you don’t know what stage of the business you're in, you won’t be able to figure out what your next move should be. Which stage of the three Ps are you in? That’s problem market fit, product market fit, or platform market fit. In this episode, David interviews Sangram Vajre, Chief Evangelist and Co-Founder at Terminus, about the importance of achieving platform market fit for true transformation. Join us as we discuss: Reaching out to the person you’ve been missing lately. Becoming a student of the Valley of Death for businesses. Transformation from problem to product to platform. Morning Brew and Skimm as examples of platform success. The CEO’s ownership of go-to-market. Check out these resources mentioned: DemandGen TV Episode 228 with Ken Narita Sangram’s latest book is The MOVE To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

  If you as a marketing leader aren’t knocking on sales’ door from the moment you enter an organization, you’re missing an opportunity to give your marketing programs a head start. What would it take to create so much trust and transparency that “sales and marketing” becomes one word? In this episode, David interviews Ken Narita, VP of B2B Marketing at Ooma, about how marketing can build a relationship of trust and transparency with sales leadership based on their shared goal of driving revenue. Join us as we discuss: How the contribution of marketing to revenue will continue to grow. The question of how marketing should be compensated. Why a relationship with sales leads to revenue growth. Strategies for developing trust and transparency. Bonus: What roles would the Marvel Avengers have if they were marketers? Check out these resources mentioned: DemandGen TV Upcoming: an interview with Sangram Vajre Upcoming: Ooma commercial To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Do you have the four traits (courageous, artful, thoughtful, and scientific) of a successful CMO? Do you need all four traits to be successful today? Actually, yes. In this episode, David interviews Drew Neisser, Founder & CEO at Renegade, about the traits of the more than 450 successful CMOs that he interviewed as research for his latest book, Renegade Marketing. Join us as we discuss: How courage means becoming the Marie Kondo of marketing. The difference between being artful and being an artist. Why thoughtful execution focuses first on employees. How most marketers miss being truly scientific. The CMO and CFO relationship. Check out these resources mentioned: Renegade Marketing by Drew Neisser CMO Huddles To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Three main factors have an influence over how today’s financial services are adjusting to digital modernization: low interest rates, market disruption from fintech startups, and the hybrid work environment. In this episode, I interview Bill Topel, National Financial Services GTM Leader at BDO USA, about the financial services market today and how to deploy digital transformation to create a seamless customer experience. Join us as we discuss: Findings from the digital transformation survey A culture of adaptation and upskilling A marketing perspective on the D3 Methodology in financial services The importance of data quality and personalization What the Gen Z community wants from financial services

A career in marketing can be incredibly daunting and challenging at times. However, in this episode, Brooke Bartos, Director of Marketing Operations and Analytics at Invoice Cloud, shares how to define and forge a rewarding career path. Listen as Brooke opens up about her personal career story, gives advice for seizing new opportunities (even if you don’t have the right qualifications), and reveals how to find balance between work and personal life. Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

Like many career-driven professionals, Megan Lueders spent many years tirelessly climbing the corporate ladder. After experiencing burnout, Megan made the tough decision to take a six-month sabbatical. In this episode of DemandGen Radio, Megan shares the importance of taking a break, how to “stay relevant” while on a sabbatical, and lessons learned on how to temporarily step away from your career for those who are also struggling with burnout. Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

In the era of what the media is calling “The Great Resignation”, it’s going to happen; a valued team member is going to resign. In this real life, completely unrehearsed exit interview, I say farewell to one of our own, Justin Chormicle. Tune in as we discuss his reasons for leaving, his perspective on the importance of company culture, the benefits of working on a small, agile marketing team, and his valuable feedback for me as a business leader. You’ll also learn my approach to giving him a “hug on the way out” and how I leave the door open to joining the team again in the future. Whether you’re a manager or planning to resign, you’ll no doubt take away some good learnings. Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

Norman Bell, author of The Story-Powered Speaker, joins the show to talk about the importance of developing the art of storytelling. Tune in as Norman shares tips and tricks for becoming better at capturing the attention and emotion of others. Tune in to learn: Which stories you should have in your story bank Why people are more likely to remember stories How to use Norman’s 3-step exercise for uncovering your own personal stories For a copy of Norman’s book, reach out to him at: norman@normanjbell.com Check out Norman’s podcast, Hell Yes Life, here: https://hellyeslife.com/  Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

Joe Paone, Senior Director of Worldwide Commercial Marketing, joins DemandGen Radio to talk about his initiatives around growing pipeline within Splunk’s mid-market segment. Tune in as Joe shares how he’s structuring his demand generation function internally, the tools and technologies that his team are relying on, and advice to those looking to make a career move. Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

Lisa Cole recently released her new book, The Revenue RAMP. In this episode of DemandGen Radio, Lisa shares how you can use the framework outlined in the book to transform your marketing functions while accelerating revenue growth. Lisa also shares her process behind writing the book, how marketing leaders can avoid burnout, and the importance of organizational alignment. Tune in to learn how you can get a free copy of The Revenue RAMP. Learn more about The Revenue RAMP here: https://store.bookbaby.com/book/the-revenue-ramp Looking for a way to visualize your modern marketing organization? Check out our demand center poster: https://resources.demandgen.com/worksheets/demandfactorytemplate  Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

James Henderson, CEO of Exclusive Resorts, knows the importance of delivering remarkable experiences. Part of that experience involves supporting a positive and frictionless buying process for prospects as they consider making a purchase. Listen as James shares the importance of designing a smooth and efficient sales process, along with his top tip for helping sales teams drive business and enhance customer satisfaction. Learn more about Exclusive Resorts here: https://www.exclusiveresorts.com/ Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

Anyone in business should be focused on developing their personal brand on LinkedIn. In this episode, Clair Bahn shares how to uncover opportunities with your personal branding, how to create and share content that people will find useful, and how to achieve high engagement on LinkedIn and other social platforms. Check out Claire’s personal branding content here: https://clairebahn.com/blog/  Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

Latane Conant, CMO of 6sense, joins the podcast to talk about various topics derived from her book: No Forms. No Spam, No Cold Calls. Listen as Latane opens up about her journey into the role as head of marketing, reveals her 4-step recipe for personalization, and shares what the future of account-based sales and marketing looks like. Read more about Latane’s book here: https://6sense.com/no-forms-no-spam-no-cold-calls/ Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function. In this episode, we talk about the importance of customer expansion and maintaining a strong customer experience. Listen as we share what B2B and B2C companies can learn from each other, how you can evaluate and redesign your buyers journey, and more. Check out The D3 Methodology here: https://bit.ly/3aOjwYz Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

From print advertising as far back as the 1400s to telemarketing and television commercials in the 1900s, tune in as I take you through the history of marketing. Join me in this episode as I share how marketing has evolved over the centuries, leading up to the type of digital-driven, modern marketing that we know today. Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

Ryane Bohm recently joined Gong as their new Director of Product Marketing. In this episode, Ryane shares what her onboarding experience has been like, along with lots of great insight related to product marketing. Listen as Ryane dives into how to be effective when leading product marketing, how to know and understand your buyers, and how to best collaborate with product, marketing, and sales teams. Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

Moira van den Akker joins DemandGen Radio to talk about her journey and the obstacles she’s faced while leading the account-based marketing initiatives at Trimble. Tune in as we explore how to overcome many of the common roadblocks on the way to ABM, including how to get sales and the executive team onboard, how to decide which accounts to target and what technologies you need to implement, how to gain a full understanding of your buyers and their propensity to buy, and more. Check out our updated demand center poster here: https://resources.demandgen.com/worksheets/demandfactorytemplate *** Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

Jill Rowley joins me in this podcast episode as we reflect on our partnership and the impact we’ve had on the marketing industry over the last decade. Jill was there when DemandGen was founded and it’s only fitting that she joins me in this episode on the day that DemandGen officially becomes BDO Digital. Listen as Jill and I share how our partnership formed, how we’ve supported each other throughout our careers, and what the future looks like for both of us. Watch the video version of this podcast episode on DemandGen TV: https://youtu.be/LEq8s8V3p4w Additionally, give this podcast a listen on the PartnerUp Podcast where Jill discusses creating partner categories and ecosystems as she did with David/DemandGen: https://www.partneruppodcast.com/blog/010-jill-rowleys-first-podcast-on-partnerships-creating-categories-and-partner-ecosystems --- Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

Ash Parikh, Global Head of Marketing at Informatica, joins the podcast to talk about the importance of knowing your customer. In this episode, Ash shares why you need to create buyer personas, how to identify key decision makers, and how to best leverage your content to support prospects through their buyer’s journey. Tune in to learn how to gain a better understanding of your buyers, how to develop an effective content mix, whether or not you should still be gating your content, and more. Links mentioned in this episode: Manufacturing Demand Book: https://bit.ly/37zkhVw [Video] BDO Digital Acquires DemandGen: https://bit.ly/2MXTpbU Ash’s latest blog post on CMO Council: http://bit.ly/3v3zvxo --- Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS 

Yesterday we announced that DemandGen will be joining BDO Digital. In this podcast episode, I share the full story behind this acquisition, what the future looks like for DemandGen, and how joining BDO Digital will help us grow and better serve our clients. Read the full press release here: http://bit.ly/3raipvo Watch the video version of this podcast here: https://youtu.be/DTXyR4PPpww

Bruce Lehman, Director of Marketing Operations at Hitachi Vantara, has spent much of his career within the world of marketing operations. In this episode, Bruce and I catch up to talk about the evolution of the marketing operations function as well as the current state of the marketing technology space. Listen as we share how to evaluate your tech stack, how vendors should be pitching their products and services to marketing operations professionals, compare leading tech vendors, and more. Plus, at the end of this episode, I share exciting news regarding the future of DemandGen. As mentioned in this episode, check out this video of Sendoso on DemandGen TV: https://youtu.be/sRQN0pKl-kY Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

After completing her first year in marketing, Audrey Lewis joins the podcast to share her experience so far as a new and aspiring marketer. For those early in their marketing careers, tune in as Audrey shares valuable lessons around how to best learn and grow as a marketer. For managers and those responsible for onboarding and training new marketing professionals, Audrey highlights how you can best support new team members and the importance of creating a strong team culture. Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

In this series, David Lewis and Carlos Hidalgo take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function. Join David and Carlos as they share how the methodology has helped various marketing organizations so far and the kinds of results that these teams are seeing from aligning all of their demand generation efforts. Tune in as David and Carlos also highlight which initiatives marketers are most focusing on these days, how to improve your funnel conversion rates, and how to effectively create, manage, and expand your demand. Book time with Carlos to discuss how you can improve your demand generation efforts: http://bit.ly/2Zj1evl To learn more about The D3 Methodology, check out this video: https://bit.ly/2NgUCuJ  Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

Don Peppers returns in this episode of DemandGen Radio for a discussion on how the buying and engagement experience has changed over the last year. Tune in as Don shares how the era of COVID can be an opportunity for your organization, the importance of collecting feedback to improve your products and services, his prediction for the future, and more. Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function. In this episode, we talk about the importance of integrating sales and marketing to unite on ABM initiatives. Listen as we share various frameworks and models for approaching account-based marketing, how to put an ABM strategy into place, and how to align sales and marketing for maximum revenue growth. Check out The D3 Methodology here: https://bit.ly/3aOjwYz Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

Every business evolves over time and in order to remain successful, marketers must act as agents of change that support and drive new strategies and initiatives. Ed Peterson is one of those marketers. In this episode, Ed shares his story on how he led massive change at Fleetcor while bringing the company through digital transformation. Listen as Ed details how to be an ambassador for change within your own organization, how to get all internal stakeholder to support that change, and other lessons he’s learn along the way. Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

With experience in both the B2B and B2C space, Bill Snider has learned how to combine the best of both worlds to deliver very personal and highly targeted marketing experiences. Tune in to this episode as Bill shares: His journey from the retail industry into the financial services industry How he made the internal business case for undergoing digital transformation and pursuing new avenues for connecting and engaging with prospects and customers How he and his team were able to develop a better understand their buyer’s journey, enabling them to send the right marketing communications at the right time How Clearview Federal Credit Union has increased their cross-sell ratios and revenue as a result of their marketing efforts Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

As VP of Global Revenue Operations at LogRhythm, Michael McKinnon knows the importance of demonstrating marketing’s impact. In this episode, Michael returns to share why attribution is crucial for the growth and security of all marketing teams, the difference between attribution and and contribution, and how to go about setting up an attribution model within your own organization. Take a look at the Michael’s marketing attribution slides here: http://bit.ly/38oOI2Q Check out this video on DemandGen TV: https://bit.ly/396Oaxu Download the digital version of Manufacturing Demand here: http://bit.ly/37zkhVw   *** Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

If you haven’t already committed to building a robust and full-fledged marketing operations function within your organization, then this is the year to do so. In this episode, Naomi Marr, Senior Director of Global Marketing Operations at Datto, shares why 2021 is the year to invest in marketing operations. Listen as she details how the marketing operations function has evolved over time, what marketing operations priorities you should be focusing on, and how to get started with analytics and reporting so that you can convey the impact of your marketing team’s efforts. Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

In this final DemandGen Radio episode of 2020, Rob Bonham joins me to share reflections on what it was like to be in marketing this year and what marketers are doing to prepare for 2021. Tune in as we talk about how marketing teams everywhere had to reconfigure their go-to-market strategies this year due to COVID, how sales and marketing are becoming more dependent on each other now more than ever, and what your colleagues in marketing are doing in order to make 2021 a successful year of growth! Check out these other resources! The D3 Methodology: http://bit.ly/2E7n2TP DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

Mark Sanborn is the author of “The Fred Factor” — A best-selling book that reveals how finding passion in your work can turn an ordinary life into an extraordinary one. In this episode, Mark shares the story behind “The Fred Factor”, what it takes to be a strong leader, and how to find passion in your work so that you can begin leading an extraordinary life. Check out these other resources! DemandGen Resources Hub: https://bit.ly/2N3myz1 DemandGen Blog: https://bit.ly/3cVwnt9 DemandGen TV: http://bit.ly/37Ds3PS  Manufacturing Demand book: https://bit.ly/37zkhVw

Vincent Matano is a young and hungry sales professional with a prosperous career ahead of him. In this episode, Vincent shares what led him to landing in a sales role and how he’s managing to be successful as an Account Executive at Demandbase. Tune in as we further dive into the importance of have a strong personal brand, how Vincent creates viral content, and the top sales techniques that close deals. Vincent’s Usher video: https://bit.ly/2KuQdmI Vincent’s World’s Hottest Chip challenge video: https://bit.ly/2WicjeJ Check out the world’s hottest chip here: https://amzn.to/2W594r1 

Letitia Rodley is an award-winning marketer that knows how to scale an effective marketing organization that delivers results. In this episode, Letitia shares how to build a seamless user experience that removes friction from the buying process, while also maintaining a high level of conversions (keeping sales happy!). Tune in as we also cover how to develop SLA’s with sales, how to choose the right organization to be successful as a marketer, and how to build a united and passionate team.

Like all marketing leaders right now, Meagen Eisenberg is constantly looking for new ways to build pipeline — especially during this era of no in-person events. Tune in as Meagen shares how her marketing budget has shifted this year to prioritize digital channels, recommendations for building a strong team, career advice for those wanting to be CMO, and more.

Gretchen Hoffman is a revenue-driven marketing leader that understands the importance of transforming marketing into a revenue engine. In this episode, Gretchen joins me for a conversation on why having a revenue focus is so important and how marketing may soon surpass sales as the new primary revenue driver. Tune in as we talk about how to align and integrate sales and marketing around their common goal, how to increase revenue contribution from your install base by improving your customer experience, and how to plan your marketing programs for strong revenue growth in 2021. Resources mentioned in this episode: Guide to High-Performance Marketing: https://bit.ly/3pKaxjT [Video] Learn The D3 Methodology for Maximizing Revenue: https://bit.ly/3m2gt5q

Lisa Horner has been leading AppFolio’s go-to-market strategy for targeting and engaging key accounts, and, in this episode, she shares her recipes for ABM success. Tune in as we talk about how to approach ABM as you consider adding it to your 2021 marketing roadmap, key tactics for successful account engagement and activation, advice for those just getting started on the journey to ABM, and more.

Steve Barnard is a true agent of change that knows and understands the importance of driving demand and growing revenue. Throughout his career, Steve has specialized in transforming marketing functions into robust demand centers. Tune in to this episode as Steve shares his recipe for evolving marketing into a centralized demand center, how to align your marketing team more closely with sales in order to become more revenue-centric, and how to make an impact in your organization as a new marketing leader. Check out The D3 Methodology here: https://bit.ly/2E7n2TP Tune in to DemandGen TV here: demandgen.tv

Alicia Tillman, one of the world’s most influential CMOs, was responsible for reimagining SAP’s brand and leading the major technology company into a new era. In this episode, Alicia shares how she managed to get the whole company onboard with the rebrand, how she developed both an internal and external narrative that was widely supported, and how she aligned SAP’s rebrand with creating more value for customers while making the world a better place.

With everything that has happened this year, we’ve seen first-hand how important marketing really is when it comes to delivering digital experiences and supporting revenue growth. Stephen Frieder, President of the Americas at Adobe, joins the podcast to dive into why marketing’s contribution is more important than ever, especially during the COVID era. Tune in as Stephen and David talk about how far Marketo has come since the acquisition by Adobe almost two years ago, what B2B marketers can learn from B2C marketers, and what’s on the roadmap for Adobe as they continue to support marketers in crafting end-to-end experiences.

Susan Beermann has spent her career rising the ranks in marketing. After leading marketing and taking on CMO roles at various companies, Susan has many lessons to share with those both wanting to make it to the pinnacle of marketing and those that are wanting to do it successfully. Tune in as Susan shares her background and what it took to reach the CMO level, how to demonstrate marketing’s value to your organization and your company’s board members, and how to lead a team like a well-trained orchestra.

Mary Bermel, VP of Global Marketing Operations and Analytics at LogMeIn, has played a huge part in developing the measurement framework that allows her marketing team to prove their effectiveness and contribution to the organization. In this podcast episode, Mary shares her approach to getting started with marketing analytics and reporting, how to establish KPIs and identify important marketing goals, important tools and key roles needed for getting analytics right, and more.

Nicolas Draca has lead many marketing teams during his time as a marketing leader and has trained and coached many of today’s highly-successful marketers. In this episode, Nicolas shares his playbook for onboarding and supporting new talent and growing a team. Listen as Nicolas highlights how to set goals for new team members, how to empower people to take risks and solve problems, and, ultimately, how to build a passionate team of successful marketers.

Jennifer McAdams, Vice President of Demand Generation and Field Marketing at Progress, shares her process for evaluating and selecting new MarTech tools. Tune in as Jennifer shares where her passion for technology comes from, which tools comprise her tech stack, and how she vets technology vendors. Check out the Progress Stackies submission here: https://resources.demandgen.com/demandgen-radio-podcast/progress-stackies-awards To see how Progress is pulling together their virtual events, here is a link to their digital showcase: https://www.progress.com/campaigns/digital-experience-showcase Tune in to DemandGen TV at demandgen.tv

Judy Ash, CMO of Certent, joins the podcast to shed light on what it’s really like to be head of marketing in today’s modern marketing era. Judy shares how the CMO role is evolving and becoming more technical, but at the same time more rewarding than ever. Listen as we talk about the role and responsibilities of the modern CMO and what it takes to be a successful marketing leader.

Julie Knight took over as the Chief Marketing Officer of Unit4 just over a year ago and has been leading many major initiatives since. In this episode, she shares what that first year has been like and what it takes to drive change as a new CMO. Tune in as we talk about how marketing has evolved during the COVID era, where to start when appointed as a new head of marketing, and what it takes to rebrand a company.

As CEO of DiscoverOrg and now ZoomInfo, Henry Schuck has achieved many major milestones. From starting DiscoverOrg at the age of 23 to later acquiring ZoomInfo and now taking it public, Henry has experienced and lead all the different stages of growth that can take place within an organization. Tune in as Henry shares his lessons for growing highly successful companies, what it’s like running a public company for the first time, and his vision for ZoomInfo in 10 years from now.

After many years of managing products at companies like Marketo and Engagio, Cheryl Chavez is now joining Duetto as Chief Product Officer. With a strong background in bringing automation to companies, Cheryl is a perfect fit for Duetto — a company that helps hospitality revenue professionals automate pricing. In this episode, Cheryl shares her plans for growing and evolving Duetto’s revenue optimization platform, why automation in all industries is key for success, and the importance of strong communication between product/engineering teams and marketing teams.

As CMO at Glint, Jim Bell has built a team centered on trust and communication. In this episode, Jim shares his most valuable leadership lessons and what it takes to develop a strong team culture. Tune in to learn about how to structure your team according to different personality types and how to inspire and motivate a team.

Anna Bender has been having great success as a new Business Development Rep at Adobe. In this episode, Anna and I reconnect and reflect on all the personal and professional growth she’s experienced so far at a young age. We talk about how she has overcome adversity and developed leadership skills, what life is like as a new BDR at Adobe, and what methods she is using to be one of the top-performing reps.

Through years of experience in various senior marketing roles, Melton Littlepage has discovered what it takes for teams to be highly impactful and effective. And, he’s combined his lessons onto a single blueprint that outlines exactly how to do it. Tune into this episode as Melton and I talk about the early years of demand generation, how digital marketing has evolved, and how you can use Melton’s blueprint for high-performance marketing. Check out the blueprint here: https://bit.ly/31kacdL

Sending a simple gift to someone can create a deep connection. For sales and marketing teams, Sendoso makes sending items to prospects and customers easier than ever. In this episode, Nick Casale shares why direct mail is so powerful, what kinds of gifts you should be sending, and how you can use Sendoso to begin delighting your prospects and customers. Here’s my gift to you! Connect with me on LinkedIn and I’ll send you a free poster of The Demand Factory — A framework that maps out how to acquire and convert customers, measure impact and expand reach within your customer base. Or, download the digital version here: https://bit.ly/31YMZNf

Asking questions is the key to achieving your dreams and learning how to architect the life you want. In this episode, Mark Victor Hansen, author of over 300 books, and Crystal Dwyer Hansen, entrepreneur and certified life coach, talk about the power of asking. Listen as Mark and Crystal share why now is the time to start questioning anything and everything about your life. And, in doing so, a lot of things will be revealed. Interested in Mark and Crystal’s new book? Sign up for their book club here: askthebookclub.com

Michelle Killebrew climbed to a high level within marketing leadership by taking risks and stepping out of her comfort zone to build new skills. In this episode, Michelle shares how her career path evolved, how she got started with writing and public speaking, and why it’s important to constantly be challenging yourself. Listen as Michelle shares the importance of self-growth and how to start performing at your highest level.

In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function. In episode 6 of this series, we dive into Demand Management. Tune in as we talk about the 10 initiatives required for successfully managing demand, from developing a strategy and implementing a demand funnel to rolling out lead scoring and nurturing programs. Slide deck on Demand Management concepts from this episode: https://bit.ly/3g07Llg Blog post on The D3 Methodology: https://bit.ly/2WTfaLM Full D3 Methodology Deck here: https://bit.ly/3aOjwYz Free Lead Management book download: https://bit.ly/37zkhVw

In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function. In episode 5 of this series, we talk about the importance of proving marketing’s contribution through the use of analytics. Tune in as we talk about the 5 “C’s” of marketing analytics, how most marketing teams feel when it comes to measuring and analyzing their impact, and how to properly communicate marketing’s contribution to the rest of your organization. Check out The D3 Methodology here: https://bit.ly/3aOjwYz

Guy Kawasaki is an author, entrepreneur, and now Chief Evangelist at Canva. In this episode, we start off by talking about our early days as evangelists for Macintosh and how our careers evolved. Throughout our conversation we dive into the importance of evangelizing your product, the role of a chief evangelist, and even the ins and outs of Canva.

In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function. In episode 4 of this series, we talk about the essential elements of creating demand. Tune in as we talk about how to develop buyer personas, how create content that aligns with the needs of your customers, and how to discover and solve the pain points of your buyers. Check out The D3 Methodology here: https://bit.ly/3aOjwYz

Bruce Eidsvik is the SVP of Global Revenue Marketing at Genesys and has been leading the company’s shift towards account-based marketing. Tune in to hear how Bruce ended up in marketing after pursuing a career as a physicist, how Genesys builds and manages their tech stack, and how they've scaled their programmatic approach to targeting accounts. Take a look at Genesys’ guide to making ABM a core go-to-market strategy here: https://bit.ly/3dQn5PO

The team at ScienceLogic was six weeks away from hosting their annual user conference, one of their biggest sales and marketing initiatives of the year. Despite months of planning and budget commitment, they decided to make the event virtual due to concerns of COVID-19. Tune in as Murali Nemani and Mattie Weber share what it was like to make this decision, how they managed to pivot the conference from an in-person event to a virtual event in such a short amount of time, and how the event ended up being a massive success.

On this episode, David interviews Jon Miller, Founder and CEO of Engagio, along with Gabe Rogul, CEO of Demandbase, to provide you with the inside story on why Demandbase acquired Engagio. Hear how the deal came together, why the companies are merging, the vision for product integration, and what the union means to their mutual customers and employees.

Sales and marketing operations are overlapping more and more these days and these two functions are now uniting to become what's known as revenue operations. Brian Knaupe, Sr. Director Revenue Marketing at NetApp, joins the podcast to talk about his prior experience in both sales and marketing operations roles and how his background has prepared him to lead up a revenue operations team. Listen as we talk about the top skills needed to succeed in an operations role, why revenue operations is now an essential function, and how to unite both sales and marketing.