Verizon Media today announced the launch of its new unified identity solution, Verizon Media Connect ID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and reach audiences online.
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The end of third-party cookies and other tracking mechanisms is leading marketers and publishers to find alternative, privacy-centric identity solutions to maintain addressability for relevant advertising and monetization. Enter Verizon Media Connect ID.
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The new unified ID helps advertisers buy, measure and optimize ads while enabling publishers to manage, monetize and navigate audiences–all without third-party cookies by leveraging Verizon Media’s strength in:
- Direct consumer relationships: A strong and loyal user-base of roughly 900 million globally1 through Verizon Media’s 30+ owned and operated consumer brands including Yahoo (content, search and mail), HuffPost, AOL and TechCrunch. According to Comscore, Verizon Media brands are #1 in Business & Finance News in the US2, while its email services are #2 in terms of reach3.
- Diverse ID graph: Differentiated and diverse data at scale with 200 billion data signals daily4. Verizon Media’s Identity Graph is built on deterministic data from direct consumer relationships across a range of omnichannel, cross-screen touchpoints, like mobile app, search, owned and operated sites and apps, email and more.
- A Full-Stack: As an end-to end, full-stack technology partner with an award-winning DSP and SSP5 Verizon Media can uniquely support advertisers and publishers in unlocking the full value of their content and marketing. A full-stack also allows for a single user match pool across demand and supply platforms for better transparency, transactions and audience insights, without any third-party integrations required to get started.
- Privacy: Rated #1 in trusted data protections by Advertiser Perceptions6. Data is hashed, opt-in, and consent-based, enabling direct relevant advertising while maintaining a commitment to consumer choice and privacy.
Verizon Media Connect ID helps advertisers and publishers reach consumers wherever they spend their time — mobile, connected TV, digital audio, digital-out-of-home, and more, while respecting consumer choice and privacy. It helps marketers maximize the potential of their own first-party data for campaign optimization and measurement, and enables publishers to leverage first-party audience data for better monetization as part of the Verizon Media Ad Platform.
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