Managing and nurturing your leads, directing them through the sales funnel and ensuring optimized conversions is a formula every sales and marketing team strives to win at. Without a streamlined lead engagement process, you could lose your leads even at the end of the funnel to competitors.
Read More: SalesTechStar Interview With Will Hayes, CEO At Lucidworks
A little help from Lead Engagement tools like the ones below is good for:
- Tracking your leads.
- Increasing the efficiency in lead processing,
- Lead stage filtering
- Defining lead nurture workflows
- Creating real time data and reports
- Running Predictive analysis to understand behaviors
- Better team coordination
A quick example of some leading providers and how lead engagement tools can help
From data visualization, integrations, automation capabilities and collaboration to flexible databases, Monday.com does it all. The sales division is its most used case and with the help of its lead engagement tools, organizations can improve their sales function by creating better coordination among sales teams and prospects. Monday.com helps you manage your sales lead, sales pipeline and customer relations at one place.
-
Pardot by Salesforce
Pardot offers various marketing automation solutions under one roof and lead engagement is just one part of its entire vector. Pardot is used by many fortune 500 companies as it helps them create meaningful connections, generate a robust sales pipeline and empower sales people to close deals faster. With the help of Pardot, agencies can actually remove the blurring line between marketing and sales.
Pipedrive is one of the most popular sales CRM, perfect for lead generation, management and closure. The software tool is designed to keep the ball rolling. With its laser focused tactics and technologies, sales teams get accurate data to help nurture their leads, place their lead magnets at correct stages or touchpoints and increase the sale value at the end.
-
Hatchbuck
There are still many sales teams which are moving forward with their lead nurture plans based on guess work. Hatchbuck removes the guesswork to offer accurate and important information about your sales leads. With the help of Hatchbuck, customer relationships can be brought to the front so you can know who are your hot leads in the pipeline.
Read More: SalesTechStar Interview With Joe Kosco, Senior Vice President Of Sales At SADA Systems
Sales Rabbit is one of the prominent and most used lead trackers in the market. Leads are critical for the sales team and with a software like Sales Rabbit, sales reps can nurture them well. With Sale Rabbit, it is easier to capture a lead’s information, rank the leads, call and text them directly from the app, track their location and so on.
-
QuickBase
As the name suggests, the software is designed to offer quick, accurate and agile services to the users. Using QuickBase can help sales reps retrieve important and accurate information about the leads with agility. With a single platform, you can innovate your tasks at every stage on QuickBase depending on prospect behavior.
This is an easy to use and install tool helping companies capture their leads without any complexities. With the help of Vtiger, it is easier to capture leads from social media, websites, emails and even phone calls. Not only can sales reps capture the leads, but the tools in the software help them to automate nurturing activities for those leads from time to time.
-
Team 365
Team 365 can give you innovative ways to connect with your customers. Team 365 is mostly used by companies who do not want to spend their time in logging data. With their centralized database, every piece of information is stored and organized well. It is a software that helps break the walls between marketing, sales and the support team.
This tool can be considered as a personal lead management product that helps empower marketing, sales and the service teams. This is a good software to ease out collaboration issues and to plan on-time and automated follow-ups with teams.
-
TranquilCRM
Tranquil CRM is one of the best lead management software used by many Fortune 500 companies. This tool makes it easy to boost your sales conversion and speed up the entire customer lifecycle and its easy to use for sales people across the hierarchy.
Read More: Top Concerns And Priorities In Sales For 2020
Managing and engaging your leads is critical to complete your sales cycle. A good choice of supporting tools can help you organize your leads and take them through the sales funnel.