Thomas, the leader in product sourcing, supplier selection, and marketing solutions for industry, announced the launch of the Certified Thomas Agency program to help support agencies serving the manufacturing and industrial space. Through this new program, agencies will be able to increase exposure, engagement, and lead generation for their customers.
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In response to demand from local ad agencies looking to help their North American Manufacturing clients grow their businesses, Thomas launches New Certified Thomas Agency Program.
“Every city has a talented advertising agency working with local industrial and manufacturing companies. These agencies have been reaching out to Thomas for years, asking us to make it easier for them to buy and use our products and services on behalf of their clients. Based on their feedback we’re excited to announce our new Certified Thomas Agency program. We’ve created this program specifically with ad agencies in mind; making it easy for them to buy Thomasnet.com programs and products by providing them access to a tailored system, data, and analytics to help them serve their industrial and manufacturing customers,” said President and CEO, Tony Uphoff.
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Certified Thomas Agency partners can help their manufacturing clients engage the 1.1 million registered buyers, engineers, MROs, and decision-makers on the platform using 70,000 industrial categories and video advertising services. They will be able to generate guaranteed leads from high-value prospects for their customers using more than 1,000 demographic filters for precise targeting of the Thomas audience. Partners can leverage the distribution reach of the Thomas TraceParts Network to provide CAD files on 46 different global platforms and generate leads from design engineers all over the world. For those manufacturing companies looking to engage industrial decision-makers at high volume, a Certified Thomas Agency can provide access to the 310,000+ subscribers of the Industry Update newsletter. This program also allows agencies to leverage Thomas WebTrax to identify more opportunities early in the buying cycle on both Thomasnet.com and their own website.
“In response to the impacts of COVID-19 and tariffs on Chinese goods, 64% of North American manufacturers are looking to reshore their supply chains right now. We want to support agencies as they work to help their manufacturing customers engage all of that sourcing activity on the Thomasnet.com platform,” said Thomas Director of Partner Programs, Robert Luther.
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