Flipboard gives thousands of publishers, bloggers and influencers access to a powerful new curation tool, Curator Pro, which enables the creation of Storyboards, unique packages of articles, images and videos curated to tell a story and provide perspective. Storyboards are designed to feature a series of stories, both old and new, that shed light on a particular issue or event. The tool also includes a new analytics dashboard that provides insights into the engagement with Storyboards as well as individual stories contained in them.
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“Curation gives people and publishers a way to bring their perspective, expertise or ideas to others. This belief has been at the heart of Flipboard from the start and we’ve continued to innovate around this concept for the last 10 years,” said Mike McCue, Flipboard CEO. “Distinct from Flipboard Magazines, Storyboards offer a new format that brings structure and voice to curation, enabling rich, insightful collections that can be featured both on and off Flipboard’s platform.”
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Select publishing partners have been able to experiment with this new curation format by participating in a beta program. Flipboard collaborated with just over 100 publishers and avid users who were able to share direct feedback with the company’s engineering, product design and editorial teams. As a result of this collaboration, the Curator Pro tool is intuitive, the analytics provide insights valuable to publishers, and Storyboards have already become a new way to drive traffic to publisher sites.
In the last couple of months, the first Storyboards have been created by Flipboard’s editorial team, including “Call to Action: Ways You Can Help” and “Camping Gear for the Great Outdoors,” and beta testers, such as TheGrio’s “Minneapolis Protests and the Truth About George Floyd,” National Geographic’s “40 Years After the Mount St. Helens Eruption” and Popular Science’s “How To Sleep Better Tonight.” Today, thousands of additional publishers and influencers in the U.S., Canada, U.K. and Australia will receive access to Curator Pro. It will be available in Germany, France, Italy and Spain later this summer with more countries to follow.
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