The Solution, Geared Towards Brands Who Run a High Volume of Ads, Slashes Production Times While Elevating the Creative Quality of Digital Advertising.
Celtra, the leading enterprise Creative Management Platform (CMP), announced the availability of its Adobe Photoshop Export Plugin at the creative conference Adobe MAX. Backed by more than a decade of digital advertising expertise and creative automation knowledge, Celtra helps marketers meet the content and volume demands of today’s digital advertising to produce creative at the speed of media.
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“Digital ad production, as we know it, is broken. Marketers are struggling to produce enough compelling creative to match the number of ad formats, variations, channels, and markets. The Photoshop Export Plugin is our latest effort to help designers and art directors shift focus to design and ideation and let software handle repetitive production tasks,” explained Matevs Klanjsek, Chief Product Officer and Co-Founder at Celtra.
The Photoshop Export Plugin eliminates the need to rebuild each ad from scratch when producing campaign assets from master visuals. With the Export Plugin, designers can export to drag and drop their complete Photoshop artboards into the Celtra Creative Management Platform. This way, designers creating digital advertising can perfectly preserve the integrity of their ad compositions (alignment, spacing, design) instead of having to rebuild the ads one by one.
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Celtra is a Creative Management Platform (CMP) that transforms how you collaborate, create, and scale your digital advertising. Powering 400+ creative teams and 2/3 of Fortune 500 companies, brands and publishers alike use Celtra to transform their creative production and collaboration.
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