LoopMe, the leading outcomes-based digital advertising platform, has launched an AI Outcomes Guarantee solution that offers an exclusive market-first guarantee on a suite of brand lift key performance indicators (KPIs). This new artificial intelligence (AI)-based solution allows advertisers the ability to further maximise their media investments through providing guarantees on effectiveness goals such as ad recall, brand lift, brand affinity, consideration and purchase intent. The solution, which was first trialed as a beta by The Very Group earlier this year, is now widely available for global advertisers.
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“Earlier this year, Vizeum and The Very Group partnered with LoopMe to trial the effectiveness of LoopMe’s new AI Outcomes Guarantee buying model, powered by LoopMe’s in-flight brand lift measurement capabilities,” said Jill Bothwell, Partner at Amplifi UK, the media investment division of dentsu U.K. & Ireland. “In a media-first, by trading on a new suite of digital KPIs and with make-good assured, we were able to focus investment efficiently toward ad-effectiveness guarantees for our client.”
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“The test performed brilliantly, delivering an impressive 15% incremental AI uplift on consideration to shop, surpassing the guaranteed KPI by 50%,” continued Bothwell. “It’s great to be at the forefront of this new approach to drive greater accountability for brand planning and measurement. We look forward to evolving this innovative way of placing our clients’ diverse range of ad-effectiveness KPIs at the heart of campaign investment.”
LoopMe’s full-stack tech platform, PurchaseLoop, harnesses mobile data and uses a powerful combination of closed-loop attribution tools, AI and analytics to deliver performance against business outcomes. The platform leverages a proprietary measurement engine to process brand lift results in real-time and leverages a gold standard consistent, persistent and current methodology throughout the entire campaign for actual brand lift results. If advertisers do not see an agreed upon lift in performance against these goals, LoopMe will run make-goods at no charge to give brands and agencies assurances that their media efforts are making a material impact.
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