“Feedback is the breakfast of champions.” – Ken Blanchard
And when it comes to feedback, nothing really beats the opinion of actual users and customers of your service and product.
There is always scope for improving your product, for enhancing your customer experience..but to ascertain what will work better you need constant customer feedback. What works well with a certain customer segment may not resonate with others. Though there are many ways through which you can gain customer or product reviews, Online Surveys are one of the best options to consider.
Creating online forms and surveys will allow you to evaluate responses easily and instantly. Here are some good online survey tools that can help!
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Google Forms
Google Forms is free to use. The forms can be synced to other tools that are usually included within the Google Suite. Google Form offers good-to-have features like unlimited surveys, unlimited respondent answers, and customized themes along with an easy to use interface. The data collected via Google forms is stored directly in Google spreadsheets, which later can be easily exported to your database. The only pre-requirement you’ll need is to have a Google account.
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Survey Monkey
Survey Monkey is one of the better known survey tools. The features that it offers in its free version allow you to choose up to 10 questions, 100 respondents, 15 question types, and a few customizable themes. One setback is that you cannot export your date into an excel sheet unless you have a paid version. If you are looking for more questions, and more responses or want to use any of the branching and pipeline features you will have to opt for a paid version of the tool. The price range starts at 26$ a month.
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Typeform
Typeform, in line with its motto – “asking questions should be easy, human, and beautiful,” offers a smooth experience and allows you to conduct your surveys seamlessly. Some of its features that it offers in its basic version include unlimited questions, unlimited answers, data export, basic reporting and customized templates. Providing these features in a free version gives Typeform an edge over its competitors as in most other tools these features comes at an added cost.
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SurveyLegend
SurveyLegend offers 4 packages to choose from – Starter (free), Pro, Business and Legendary. The free version has limitations; gives an option of up to 3 surveys. However, you can ask unlimited questions and answers and choose optimization options for mobile devices, like tablets and other smartphones. The top versions have options that allow you to export responses to Excel, Google Drive etc., sharing data, uploading files, uploading custom backgrounds and more are also possible. The paid versions start at a price of 19$ a month.
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JotForm
JotForm is an online web and email survey builder tool with an easy to use interface. You don’t have to be a coding pro to understand JotForm which makes it a highly recommended tool for any marketer who doesn’t have coding experience. The basic plan offers upto 100 submissions, 100MB of online storage, 5 forms and 1,000 monthly form views. Paid plans start with around 24$ a month when billed annually and goes upto 79$ a month. The highest level i.e. Gold allows the user up to 100,000 submissions, 1TB storage, unlimited forms and views.
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SurveyPlanet
SurveyPlanet is good for small teams and businesses, or for those who are comparatively new to building surveys. It offers both free and paid versions. Some of the features in its free version include unlimited surveys, unlimited questions and responses, a variety of survey theme options and embedding possibilities. The Pro version starts at 15$ a month and offers additional features like printable survey results, and including images in your questions. While creating a survey, SurveyPlanet also gives you a preview option to give you a fair idea of the final output. Only the pro version lets you export data to Excel though.
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SurveyNuts
SurveyNuts lets you create a survey without any pre-conditions of having an account. The surveys are limited upto 10 questions and 100 responses in the free version. However, in the pro plan which is at about 25$ a month, you get the features of customising the surveys and exporting your data. If your goal is just to create a simple one time survey then SurveyNuts can be your go to tool.
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Zoho Survey
Zoho Survey is a survey tool that lets you create surveys even when you’re offline and it also lets you integrate with other Zoho applications. Its mobile app helps to monitor the responses received. The free version of Zoho Survey gives you unlimited surveys, 15 survey questions and 150 responses which is not a bad deal. Those looking for more features can opt for the paid version that offers a lot more features like offline surveys, multilingual surveys, email notifications, and advanced reporting options.
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SoGoSurvey
SoGoSurvey, in its free version, delivers good value. Features like unlimited surveys, unlimited questions, 24 unique question types, ability to embed surveys into emails and web pages, data export options to Word documents and CSV files, 24/7 email customer support and a few more are part of the free version. If you are looking for something more than the above mentioned features then there are 3 paid plans ranging from 299$ per year to 1188$ per year that include features like multilingual surveys, quiz with automatic scoring, trend analysis and a lot more.
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SurveyGizmo
SurveyGizmo is mobile friendly, the free plan starts with features like unlimited surveys and questions, 50 respondents, several basic question types, Free templates, Basic reporting, Option to export to CSV. The option to unlock unlimited numbers and data exports comes in its paid versions for which their price ranges from 15$ a month for a solo plan to 199$ a month for an enterprise plan. These plans offer more features, like skip logic and piping, customized themes, multiple users, API, and data encryption.