New Product Dramatically Cuts Brief Drafting Time and Enables Collaboration to Meet Client Needs Faster and with Less Upfront Effort
Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced the launch of Smart Brief, a new streamlined and guided experience to improve the quality and speed of the briefing process. With this update, clients spend less time inputting briefs and more time leveraging collaboration tools to quickly obtain high-quality branded content and reduce the approval process time.
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Key features of the Smart Brief process include:
- Intelligence – new guided experience only asks relevant questions as the user moves through the process to capture accurate inputs and eliminate conflicting and unnecessary information
- Collaboration – clients have the ability to accept changes and recommended improvements from other team members, view and revert to previous versions and quickly clone existing briefs
- Flexibility – as needs change throughout the year, clients can adjust control, production value, and service level per project
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ET Beyond original content creation, Shutterstock Custom also now offers pre- and post-production services. The enhanced service and support include:
- Rapid Ideation in the form of individualized brief concepts that are tailored to the brand while inclusive of fresh and unique ideas.
- eCommerce Optimization to easily generate assets that are designed to drive engagement and purchases on major e-commerce marketplaces.
- Convert to Pins and Mobile Video function that will turn existing images or videos into ready-to-share formats on different platforms.
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