Scratchpad, Inc., pioneer and leader of the workspace for revenue teams, announced it has secured $13 million in Series A funding led by Craft Ventures, with participation from Accel. The new funding will support the company’s rapid growth as it enters its next phase of maturation. This round follows a $3.6 million seed round led by Accel, with participation from Sound Ventures, Rahul Vohra (founder of Superhuman), Todd Goldberg (founder of Eventjoy), and other prominent angel investors. Scratchpad also announced today that David Sacks, founding COO of PayPal, founder/CEO of Yammer and founder/general partner at Craft Ventures will be joining the company’s Board of Directors.
Serial entrepreneurs Pouyan Salehi and Cyrus Karbassiyoon co-founded Scratchpad in 2019 after observing the challenges salespeople were experiencing in their day-to-day workflows. Account executives struggled with keeping Salesforce updated, managing their pipeline, and collaborating with their broader revenue team, especially during handoffs. Sales operations and managers also faced difficulties with enforcing process compliance with front line sales teams.
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These challenges stem from revenue teams being forced into collaborating within docs, sheets, and apps that are all disconnected from the CRM system. As a result, sales reps succumb to using endless browser tabs and copying and pasting sales notes into slow-loading CRM systems, leading to incomplete or missing sales data. Furthermore, managers, sales operations teams, and enablement teams cannot enforce the process compliance necessary for sales teams to consistently meet their quotas.
“Sales organizations depend on a large amount of qualitative and quantitative data to complete a sale. Unfortunately, most of that data is spread across random applications, and rarely finds its way into Salesforce (CRM),” said Pouyan Salehi, co-founder and CEO of Scratchpad. “Consequently, a hodgepodge of tools are hacked together for taking notes, managing pipelines, and forecasting. These inefficiencies exist in nearly every revenue team and cause friction between quota attainment and tedious data entry. This investment is recognition of our category creation, leadership, and unique capabilities to help companies improve their sales performance. It will help accelerate our ability to serve the world’s leading sales organizations.”
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