With businesses no longer able to connect with audiences in person, digital-first events are now the new normal. That’s why companies of all industries and sizes are turning to ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences.
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Because of the engaging, data-rich format of ON24 webinars and virtual event experiences, marketers have been able to successfully pivot to a digital-first marketing strategy. And, audiences are engaging virtually at unprecedented rates — over a half million professionals are interacting across the ON24 Network for more than 25M engagement minutes every day. That means marketers are not only continuing to drive revenue, they are surpassing the results typically achieved by a physical event, demonstrating the foundational role digital experiences will play for future business growth.
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Domo, provider of the Domo Business Cloud, used ON24 to transform its industry-leading user conference, Domopalooza, into a digital experience. To maintain the high-impact content and community-first mentality of their in-person event, Domo turned to ON24 because of the deep level of interactivity and insights the platform provides. As a result, Domo more than quadrupled their virtual attendees over the previous in-person event, increasing to 12,000 audience members from 3,000 in 2019.
“We were proud to be one of the first companies to prioritize safety and convert Domopalooza to a 100 percent digital event,” says Paris Gibson, Director of Corporate Events, Domo. “ON24 helped us not only ensure it would happen, but the platform actually enhanced our programming — providing rich avenues for engagement with attendees, and supporting an audience that was multiples larger than our typical in-person conference.”
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