GoTo Enhances Partner Program to Further Elevate Partner Relationships with Essential Resources for SMBs
GoTo, the all-in-one business communications and IT support platform, announced major updates to its GoTo Partner Network, including a new GoTo Resolve offering designed for Managed Service Providers (MSPs) as well as streamlined sales and demand generation support for all partners with its new Partner Concierge Program. The offerings were designed specifically to address channel partners’ most pressing challenges, empowering organizations to streamline setup and day-to-day operations, grow their business, and securely serve small and medium-sized businesses (SMBs).
IT Support and Management Designed for Managed Service Providers
GoTo Resolve for MSPs allows Managed Service Providers to meet the evolving needs of today’s SMBs with frictionless, fast, and flexible support, without the hefty price tag. The solution provides MSP-specific account administration and reporting features, Professional Services Automation (PSA) integrations, and modern Remote Monitoring and Management (RMM) capabilities, all with GoTo’s best-in-class remote support tools to easily support and troubleshoot clients’ IT assets. GoTo Resolve for MSPs is also backed up by a first-of-its-kind zero trust security architecture within an RMM solution, safeguarding MSPs and their customers from increasingly prevalent software supply chain attacks.
“We are excited to enable MSPs in the GoTo Resolve platform today not just as another vendor but a strategic business partner,” said Michael Day, Vice President of Global Partner Sales at GoTo. “We designed the specialized offering based on feedback from our MSP partners, providing them with all the tools they need to simplify workloads and streamline the support experience for customers. This will be a huge vector of growth for us in the coming years and we are eager to bring some much-needed functionality and support to the market.”
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Key features of the new offering include:
- Remote Monitoring & Management to access, control, and troubleshoot device, network, and infrastructure issues across iOS, Android, Windows, and MacOS systems.
- Multi-Tenancy Administration enables the separation of managed clients into distinct accounts, while allowing cross-account management through the GoTo Admin partner portal.
- Professional Services Automation Integrations with industry-leading Datto Autotask and ConnectWise Manage solutions to streamline setup and user provisioning.
- Endpoint Protection Software allows MSPs to provide an additional layer of security and added value to their clients, with an integration with a leading cybersecurity software provider available soon.
- Configurable Reporting enables managers to view clients’ assets, health, performance, and customer networks individually or grouped by category to understand trends and proactively mitigate potential issues.
“As a company that prides itself on offering managed IT services that help businesses save time and money, GoTo Resolve has really helped us deliver on that promise at a greater rate,” said Mark Darrah, Owner of Nationwide IT Consultancy. “GoTo Resolve has allowed our small but mighty team of agents to provide a variety of support – from powerful proactive support like task automation to simple, fast remote control – for our customers with ease. And the GoTo team continues to quickly add more and more functionality so we can continue to provide more value to our customers and grow our business. This has been a great partnership to date and we’re very excited by the future with GoTo Resolve.”
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First to Market, White Glove Digital Marketing Treatment for Partners
To further elevate the partner experience, the GoTo Partner Network will be launching a new Partner Concierge Program providing additional investment and resources to drive higher demand generation and sales for all partner organizations. This program, the only one of its kind, offers tailored digital marketing campaigns, co-branded and targeted based on a partner’s unique audience, maximizing visibility with prospective customers and bringing in new qualified leads. Members are also supported by a dedicated Partner Concierge resource at GoTo to optimize planning, execution, and administration across the campaign.
“GoTo’s Partner Concierge Program felt like it was built just for us,” said Jerry Goldman, Chief Executive Officer at Select Communications. “They designed, managed, and ran the entire marketing campaign tailored to our ideal customer groups, and we quickly saw a jump in qualified leads coming into our sales pipeline. At a time when our own marketing resources and budget were significantly constrained, GoTo’s Partner Concierge Program allowed us to focus on other priorities without sacrificing customer growth or revenue opportunities.”