TiVo Integrates Demographic Attributes, Ad Airings, and Mobile Devices into TV Viewership Data Product, Helping Connect the Media and Advertising Industries to Viewers Read more
Leading Media Companies, Smart TV Maker VIZIO Come Together for “Project OAR” – a Consortium Dedicated to Establishing an Addressable Advertising Standard Read more
True Influence Launches DisplayBase, a Comprehensive Digital Media Advertising Solution that Allows Omni-Channel Planning, Execution and Reporting Read more
Smart TV Addressability Expands with Nielsen’s New Advanced Video Advertising Group, Acquisition of Sorenson Media Read more
PremiumMedia360 Introduces CLIR, the First Automation Solution that Helps Advertising Sellers Combat Revenue Leakage by Linking Buyer and Seller Transactional Data Read more